Krrish with consumer brands like Hrithik's mask, Tiffin boxes, bottles, stationery promoted their movie. The masks targeted the children as an audience group. What is more, it’s been six weeks since the blockbuster Krrish was released. But Krrish is making its presence felt even now, especially among children.
Last week, a new advertisement featured a little boy asking his friend: “Ai Chhotu, Krrish banega?” For five wrappers of Lifebuoy soap, you get a Krrish mask free and a chance to meet the superhero.
KANK’s marketing rights have been sold to Percept group’s P9 Integrated Pvt Ltd, which also bought the exclusive marketing rights of the blockbuster Krrish before the movie was released. “Just like cricketing rights are purchased, we bought the rights of these films. That way the producer is assured of returns from the sales of the film rights,” says Navin Shah, CEO of P9 Integrated, adding that the company then ties up with brands.
Brands such as Lifebuoy, Wills Lifestyle, Acron Rangeela (a Pidilite product) and Hindustan Petroleum Corporation’s Power petrol entered into a strategic tie-up with Krrish to derive mileage from the film.
Krrish masks and tattoos were available in the market before the film was released, thanks to an arrangement with retail chain Pantaloons.
Last week, a new advertisement featured a little boy asking his friend: “Ai Chhotu, Krrish banega?” For five wrappers of Lifebuoy soap, you get a Krrish mask free and a chance to meet the superhero.
KANK’s marketing rights have been sold to Percept group’s P9 Integrated Pvt Ltd, which also bought the exclusive marketing rights of the blockbuster Krrish before the movie was released. “Just like cricketing rights are purchased, we bought the rights of these films. That way the producer is assured of returns from the sales of the film rights,” says Navin Shah, CEO of P9 Integrated, adding that the company then ties up with brands.
Brands such as Lifebuoy, Wills Lifestyle, Acron Rangeela (a Pidilite product) and Hindustan Petroleum Corporation’s Power petrol entered into a strategic tie-up with Krrish to derive mileage from the film.
Krrish masks and tattoos were available in the market before the film was released, thanks to an arrangement with retail chain Pantaloons.