The first step in developing a marketing plan: is to create specific marketing objectives and write them down. What do you want your promotion efforts to do for you?
E.g. 2% increase in market share after the Advertising campaign.
Marketing objectives should be the means to achieve sales objectives. By working through target market data and your market segment data, you should come up with marketing objectives that address every group.
Marketing objectives should follow the same rules as the sales objectives, and be measurable, quantifiable (meaning there is a specific number of some sort assigned to each one), and time specific.
You should have a marketing objective that addresses each group in your target market. For this reason, you need to have good data about the sizes of your market, potential market, and your current customer base.
To this data, add information such as recognized opportunities, your customers' buying rates, and other behavioral issues. This information will help you estimate the numbers you need to attach to your marketing objectives.
E.g. 2% increase in market share after the Advertising campaign.
Marketing objectives should be the means to achieve sales objectives. By working through target market data and your market segment data, you should come up with marketing objectives that address every group.
Marketing objectives should follow the same rules as the sales objectives, and be measurable, quantifiable (meaning there is a specific number of some sort assigned to each one), and time specific.
You should have a marketing objective that addresses each group in your target market. For this reason, you need to have good data about the sizes of your market, potential market, and your current customer base.
To this data, add information such as recognized opportunities, your customers' buying rates, and other behavioral issues. This information will help you estimate the numbers you need to attach to your marketing objectives.