Marketing Objectives
Once you have answered the above questions, you are ready to set out
your marketing objectives. Define your current marketing objectives. Are
your objectives consistent with recent changes in the marketing
environment and/or needs of your target market? What is the specific
and measurable outcome and time frame for completing each objective?
How does each objective take advantage of a strength or opportunity
and/or convert a weakness or threat? How is each objective consistent
with your web-based business’ goals and mission?
Once you have answered the above questions, you are ready to set out
your marketing objectives. Define your current marketing objectives. Are
your objectives consistent with recent changes in the marketing
environment and/or needs of your target market? What is the specific
and measurable outcome and time frame for completing each objective?
How does each objective take advantage of a strength or opportunity
and/or convert a weakness or threat? How is each objective consistent
with your web-based business’ goals and mission?