Description
super
Category
Product
A product is seen as an item that satisfies what a
consumer demands. It is a tangible good or an
intangible service.Tangible products are those that have
an independent physical existence. Typical examples of
mass-produced, tangible objects are the motor car and
the disposable razor. A less obvious but ubiquitous
mass-produced service is a computer operating system.
Every product is subject to a life-cycle including a
growth phase followed by a maturity phase and finally
an eventual period of decline as sales falls. Marketers
must do careful research on how long the life cycle of
the product they are marketing is likely to be and focus
their attention on different challenges that arise as the
product move.
The marketer must also consider the product mix.
Marketers can expand the current product mix by
increasing a certain product line's depth or by
increasing the number of product lines. Marketers
should consider how to position the product, how to
exploit the brand, how to exploit the company's
resources and how to configure the product mix so that
each product complements the other. The marketer
must also consider product development strategies.
[1]
Price
The amount a customer pays for the product. The price
is very important as it determines the company's profit
and hence, survival. Adjusting the price has a profound
impact on the marketing strategy, and depending on
the price elasticity of the product, often it will affect
the demand and sales as well. The marketer should set
a price that complements the other elements of the
marketing mix.
[1]
When setting a price, the marketer must be aware of
the customer perceived value for the product. Three
basic pricing strategies are: market skimming pricing,
market penetration pricing and neutral pricing. The
'reference value' (where the consumer refers to the
prices of competing products) and the 'differential value'
(the consumer's view of this product's attributes versus
the attributes of other products) must be taken into
account.
[1]
Promotion
All of the methods of communication that a marketer
may use to provide information to different parties about
the product. Promotion comprises elements such
as: advertising, public relations, sales
organisation and sales promotion.
[1]
Advertising covers any communication that is paid for,
from cinema commercials, radio and Internet
advertisements through print media and billboards.
Public relations is where the communication is not
directly paid for and includes press releases,
sponsorship deals, exhibitions, conferences, seminars
or trade fairs and events. Word-of-mouth is any
apparently informal communication about the product by
ordinary individuals, satisfied customers or people
specifically engaged to create word of mouth
momentum. Sales staff often plays an important role in
word of mouth and public relations (see 'product'
above).
[1]
The "seven Ps" is a marketing model that adds to the aforementioned four
Ps, including "physical evidence", "people", and "process":
[7]
It is used
when the relevant product is a service, not merely a physical good.
Category Definition
Physical
evidence
The evidence which shows that a service was
performed, such as the delivery packaging for the
item delivered by a delivery service, or a scar left by
a surgeon. This reminds or reassures the consumer
that the service took place, positively or negatively.
People
The employees that execute the service, chiefly
concerning the manner and skill in which they do so.
Process
The processes and systems within the organization
that affect the execution of its service, such as job
queuing or query handling.
Distribution(Place)
Refers to providing the product at a place which is
convenient for consumers to access.
Variousstrategies such as intensive distribution,
selective distribution, exclusive distribution
and franchisingcan be used by the marketer to
complement the other aspects of the marketing mix.
[1][6]
Lauterborn's four C
Robert F. Lauterborn proposed a four Cs classification in 1990
[8]
which is a
more consumer-oriented version of the four Ps
[9]
that attempts to better fit
the movement from mass marketing to niche marketing
[citation needed]
:
Four Ps Four Cs Definition
Product
Consumerwants
and needs
A company will only sell what the
consumer specifically wants to buy. So,
marketers should study consumer wants and
needs in order to attract them one by one with
something he/she wants to purchase.
[8][10]
Price Cost
Price is only a part of the total cost to satisfy a
want or a need. The total cost will consider for
example the cost of time in acquiring a good or
a service, a cost of conscience by consuming
that or even a cost of guilt "for not treating the
kids".
[8]
It reflects the total cost of ownership.
Many factors affect cost, including but not
limited to the customer's cost to change or
implement the new product or service and the
customer's cost for not selecting a competitor's
product or service
[citation needed]
.
Promotion Communication
While promotion is "manipulative" and from the
seller, communication is "cooperative" and
from the buyer
[8]
with the aim to create a
dialogue with the potential customers based on
their needs and lifestyles.
[11]
It represents a
broader focus. Communications can include
advertising, public relations, personal
selling, viral advertising, and any form of
communication between the organization and
the consumer
[citation needed]
.
Place Convenience
In the era of Internet,
[10]
catalogs, credit cards
and phones people neither need to go
anyplace to satisfy a want or a need nor are
limited to a few places to satisfy them.
Marketers should know how the target market
prefers to buy, how to be there and be
ubiquitous, in order to guaranteeconvenience
to buy.
[8][11]
With the rise of Internet and hybrid
models of purchasing, Place is becoming less
relevant. Convenience takes into account the
ease of buying the product, finding the product,
finding information about the product, and
several other factors
[citation needed]
.
Four Cs: in the 7Cs Compass Model
After Koichi Shimizu proposed a four Cs classification in 1973, this was
expanded to the 7Cs Compass Model to provide a more complete picture
of the nature of marketing in 1981. It attempts to explain the success or
failure of a firm within a market and is somewhat analogous to Michael
Porter's diamond model, which tries to explain the success and failure of
different countries economically.
[12][13][14]
The 7Cs Compass Model comprises:
(C1) Corporation – The core of four Cs is corporation (company and
non profit organization). C-O-S (organization,competitor, stakeholder)
within the corporation. The company has to think
of compliance and accountability as important. The competition in the
areas in which the company competes with other firms in its industry.
The four elements in the 7Cs Compass Model are:
? A formal approach to this customer-focused marketing mix is
known as "Four Cs" (commodity, cost, communication,channel) in
the Seven Cs Compass Model. The four Cs model provides
a demand/customer centric version alternative to the well-known
four Ps supply side model (product, price, promotion, place) of
marketing management.
[15]
? Product ? Commodity
? Price ? Cost
? Promotion ? Communication
? Place ? Channel
"P"
category
(narrow)
"C" category
(broad)
"C" definition
Product (C2)Commodity
(Latin derivation:
commodus=convenient) : Co-
creation.It is not "product out". The
goods and services for the
consumers or citizens. Steve Jobs
has been making the goods with
which people are pleased. It will not
become commoditization if a
commodity is built starting.
Price (C3) Cost
(Latin derivation: constare= It makes
sacrifices) : There is not only
producing cost and selling cost but
purchasing cost and social cost.
Promotion (C4)Communication
(Latin derivation: communis=sharing
of meaning) : marketing
communication : Not only promotion
but communication is important.
Communications can include
advertising, sales promotion, public
relations, publicity, personal selling,
corporate identity,internal
communication,SNS,MIS.
Place (C5) Channel
(Latin derivation: canal) : marketing
channels. Flow of goods.
The compass of consumers and circumstances
(environment) are:
? (C6) Consumer – (Needle of compass to consumer)
The factors related to consumers can be explained by the first
character of four directions marked on the compass model. These
can be remembered by the cardinal directions, hence the
name compass model:
? N = Needs
? W = Wants
? S = Security
? E = Education
consumer education)
? (C7) circumstances – (Needle of compass to circumstances )
In addition to the consumer, there are various uncontrollable external
environmental factors encircling the companies. Here it can also be
explained by the first character of the four directions marked on
the compass model:
? N = National and International (Political, legal and ethical)
environment
? W = Weather
? S = Social and cultural
? E = Economic
These can also be remembered by the cardinal directions
marked on a compass. The 7Cs Compass Model is a
framework inco-marketing (symbiotic marketing). It has been
criticized for being little more than the four Ps with different
points of emphasis. In particular, the seven Cs inclusion of
consumers in the marketing mix is criticized, since they are
a target of marketing, while the other elements of the
marketing mix are tactics. The seven Cs also include
numerous strategies for product development, distribution, and
pricing, while assuming that consumers want two-way
communications with companies.
An alternative approach has been suggested in a book called
'Service 7' by Australian Author, Peter Bowman. Bowman
suggests a values based approach to service marketing
activities. Bowman suggests implementing seven service
marketing principles which include value, business
development, reputation, customer service and service design.
Service 7 has been widely distributed within Australia.
Marketing mix
The marketing mix is a business tool used in marketing and by marketing
professionals. The marketing mix is often crucial when determining a
product or brand's offer, and is often associated with the four
Ps: price, product, promotion, and place. In service marketing, however,
the four Ps are expanded to the seven Ps or eight Ps to address the
different nature of services.
In the 1990's, the concept of four Cs was introduced as a more customer-
driven replacement of four Ps.
[1]
There are two theories based on four Cs:
Lauterborn's four Cs (consumer, cost, communication, convenience), and
Shimizu's four Cs (commodity, cost, communication, channel).
In 2012, a new four P's theory was proposed
with people, processes, programs, and performance.
Advertising objective
A company that advertises usually strives to achieve one
of four types of advertising objectives: trial, continuity,
brand switching, and switchback.
Companies have many objectives when advertising their
products and services. These objectives vary according to their
industries, available distribution channels and overall marketing
strategies. The key with all advertising is attracting the right
buyers. These are people who are more apt to buy a company's
wares based on demographics like age and income, for example.
Advertising managers should also repeat their messages often
enough to familiarize consumers with their offerings.
Ads by Google
Digital Marketing Course
for professionals & job seekers. Weekend classes starts 1st
March.
www.dsim.in
Increasing Sales and Profits
One of the major objectives of advertising is to increase sales
and profits. Some companies, like Internet businesses, only use
advertising to apprise people about their products and services.
These companies don't have sales departments. Hence, they can
only sell products and earn profits if they are actively
advertising. Some forms of advertising lend themselves more to
producing immediate profits. For example, direct response
advertising, which asks consumers for money in the ads, is
specifically geared toward building sales and profits.
Encourage Trial and Usage
Companies often use advertising to encourage trial and usage of
new products. These companies run their advertising to
introduce their products to the public. They inform people where
to buy the products, and also offer special incentives to first-
time buyers. For example, a fast food restaurant may offer
consumers "$1 off" on a new $3 chicken meal. Similarly,
consumer products companies advertise to get consumers to try
and use their products. Their sales and profits increase when
customers start making regular purchases of their brands.
Related Reading: What Does Informative Advertising Mean?
Reminder Advertising
Some businesses use advertising to help customers recall
"satisfaction" they had with products in the past, according to
marketing expert Cynthia M. Frisby of the University of
Missouri. This is often called reminder advertising. Companies
that use reminder advertising are often marketing older, more
established products. They advertise these products less
frequently just to remind customers they are still selling the
products. For example, some companies run commercials for
40-year-old games, toys and other items during the holidays.
Follow-Up
It is not enough to just advertise to achieve key objectives.
Companies must deliver what they promise in the ads. For
example, manufacturers and retailers must ensure enough
products are in stock when these ads break. They must also
provide excellent customer service, answering questions about
products and providing fair refund policies. Companies should
also develop computer databases on customers, when possible,
so they can periodically send them coupons or special
promotions.
What is Brand Positioning?
Answer
Brand positioning is what the market consumer thinks
about a certain brand's reputation and quality compared
to what they think about the competitor. Companies want
to create the most accurate, best possible brand
positioning to influence buyers in their favor. You can find
more information here:
Q. Advantages of Outdoor Advertising
? Immediate Awareness
? Your customers will be immediately aware of your
message
? Tourists and Travelers Depend on Outdoor Advertising
? Full Color Eye Catching Design as big as the Great
Outdoors
? America On the Road
? Make Outdoor a Major Part of Your Media Mix
? Increased Sales with Just One Glance
Immediate Awareness
Consumers and commuters travel the same road every
day – they are familiar with it. One small change in the
scenery will be noticed.
Your customers will be immediately aware of your
message
30 Days of the Exposure vs. 30 Seconds or Less
Get your message out there around the clock for a full 30
day period, in front of each and every passer-by, many of
whom will view it repeatedly and come to feel that they
“know” you.
Tourists and Travelers Depend on Outdoor Advertising
Got food, gas or lodging? Something a customer is looking
for? Put your business name right in front of those who
need it, right when they need it! And no need to stop for
directions.
Full Color Eye Catching Design as big as the Great
Outdoors
Work directly with our in-house graphics team which is
skilled in innovative design and state-of-the-art imaging
techniques to give your message real impact.
America On the Road
90% of American households own vehicles, and Americans
are spending more time on the road than ever before
according to recent studies.
And who has the largest average drive time? Busy moms
and dads keeping up with the children’s activities.
Make Outdoor a Major Part of Your Media Mix
Outdoor reinforces your message in the other media.
Highly visible and cost effective, Outdoor gives you a
dynamic message with maximum exposure.
Increased Sales with Just One Glance
With a growing number of commuters and longer
commute times, more consumers than ever before are
exposed to Outdoor Advertising, giving wide exposure of
your business.
Outdoor reaches people on their way to make and spend
money.
Uniquely target your message locally, geographically and
demographically with Outdoor Advertising.
Investopedia explains 'Sale'
Every day, millions of people take part in countless
sales transactions across the globe, creating a
constant flow of value which forms the backbone of
our economies. Sales of investment vehicles in the
financial markets represent highly refined value
exchanges.
For example, consider a typical middle-class
person purchasing their first home. Obviously, a
sale occurs when the home is sold to the buyer.
However, there are many layers of sales
surrounding the deal. Very likely, a lending
institution would sell financing, via a mortgage, to
the homebuyer. Then, the lending institution likely
sells that mortgage to another individual as an
investment. An investment manager could earn a
living trading bundles of mortgages and other
kinds of debt financing
Definition of 'Sale'
1) In general, a transaction between two parties
where the buyer receives goods (tangible or
intangible), services and/or assets in exchange for
money.
2) An agreement between a buyer and seller on
the price of a security.
Q .Advertising Layout Definitions?
Answer
Advertising layout definition is the design or final
arrangement of something that is laid out and waiting to
be reproduced especially by printing e.g advertisement,
magazine book etc. It lays out several graphic elements e.g
color, body, headlines and establishes the overall
appearance and importance and are usually prepared to
explore different arrangements before the final layout.
doc_432171710.docx
super
Category
Product
A product is seen as an item that satisfies what a
consumer demands. It is a tangible good or an
intangible service.Tangible products are those that have
an independent physical existence. Typical examples of
mass-produced, tangible objects are the motor car and
the disposable razor. A less obvious but ubiquitous
mass-produced service is a computer operating system.
Every product is subject to a life-cycle including a
growth phase followed by a maturity phase and finally
an eventual period of decline as sales falls. Marketers
must do careful research on how long the life cycle of
the product they are marketing is likely to be and focus
their attention on different challenges that arise as the
product move.
The marketer must also consider the product mix.
Marketers can expand the current product mix by
increasing a certain product line's depth or by
increasing the number of product lines. Marketers
should consider how to position the product, how to
exploit the brand, how to exploit the company's
resources and how to configure the product mix so that
each product complements the other. The marketer
must also consider product development strategies.
[1]
Price
The amount a customer pays for the product. The price
is very important as it determines the company's profit
and hence, survival. Adjusting the price has a profound
impact on the marketing strategy, and depending on
the price elasticity of the product, often it will affect
the demand and sales as well. The marketer should set
a price that complements the other elements of the
marketing mix.
[1]
When setting a price, the marketer must be aware of
the customer perceived value for the product. Three
basic pricing strategies are: market skimming pricing,
market penetration pricing and neutral pricing. The
'reference value' (where the consumer refers to the
prices of competing products) and the 'differential value'
(the consumer's view of this product's attributes versus
the attributes of other products) must be taken into
account.
[1]
Promotion
All of the methods of communication that a marketer
may use to provide information to different parties about
the product. Promotion comprises elements such
as: advertising, public relations, sales
organisation and sales promotion.
[1]
Advertising covers any communication that is paid for,
from cinema commercials, radio and Internet
advertisements through print media and billboards.
Public relations is where the communication is not
directly paid for and includes press releases,
sponsorship deals, exhibitions, conferences, seminars
or trade fairs and events. Word-of-mouth is any
apparently informal communication about the product by
ordinary individuals, satisfied customers or people
specifically engaged to create word of mouth
momentum. Sales staff often plays an important role in
word of mouth and public relations (see 'product'
above).
[1]
The "seven Ps" is a marketing model that adds to the aforementioned four
Ps, including "physical evidence", "people", and "process":
[7]
It is used
when the relevant product is a service, not merely a physical good.
Category Definition
Physical
evidence
The evidence which shows that a service was
performed, such as the delivery packaging for the
item delivered by a delivery service, or a scar left by
a surgeon. This reminds or reassures the consumer
that the service took place, positively or negatively.
People
The employees that execute the service, chiefly
concerning the manner and skill in which they do so.
Process
The processes and systems within the organization
that affect the execution of its service, such as job
queuing or query handling.
Distribution(Place)
Refers to providing the product at a place which is
convenient for consumers to access.
Variousstrategies such as intensive distribution,
selective distribution, exclusive distribution
and franchisingcan be used by the marketer to
complement the other aspects of the marketing mix.
[1][6]
Lauterborn's four C
Robert F. Lauterborn proposed a four Cs classification in 1990
[8]
which is a
more consumer-oriented version of the four Ps
[9]
that attempts to better fit
the movement from mass marketing to niche marketing
[citation needed]
:
Four Ps Four Cs Definition
Product
Consumerwants
and needs
A company will only sell what the
consumer specifically wants to buy. So,
marketers should study consumer wants and
needs in order to attract them one by one with
something he/she wants to purchase.
[8][10]
Price Cost
Price is only a part of the total cost to satisfy a
want or a need. The total cost will consider for
example the cost of time in acquiring a good or
a service, a cost of conscience by consuming
that or even a cost of guilt "for not treating the
kids".
[8]
It reflects the total cost of ownership.
Many factors affect cost, including but not
limited to the customer's cost to change or
implement the new product or service and the
customer's cost for not selecting a competitor's
product or service
[citation needed]
.
Promotion Communication
While promotion is "manipulative" and from the
seller, communication is "cooperative" and
from the buyer
[8]
with the aim to create a
dialogue with the potential customers based on
their needs and lifestyles.
[11]
It represents a
broader focus. Communications can include
advertising, public relations, personal
selling, viral advertising, and any form of
communication between the organization and
the consumer
[citation needed]
.
Place Convenience
In the era of Internet,
[10]
catalogs, credit cards
and phones people neither need to go
anyplace to satisfy a want or a need nor are
limited to a few places to satisfy them.
Marketers should know how the target market
prefers to buy, how to be there and be
ubiquitous, in order to guaranteeconvenience
to buy.
[8][11]
With the rise of Internet and hybrid
models of purchasing, Place is becoming less
relevant. Convenience takes into account the
ease of buying the product, finding the product,
finding information about the product, and
several other factors
[citation needed]
.
Four Cs: in the 7Cs Compass Model
After Koichi Shimizu proposed a four Cs classification in 1973, this was
expanded to the 7Cs Compass Model to provide a more complete picture
of the nature of marketing in 1981. It attempts to explain the success or
failure of a firm within a market and is somewhat analogous to Michael
Porter's diamond model, which tries to explain the success and failure of
different countries economically.
[12][13][14]
The 7Cs Compass Model comprises:
(C1) Corporation – The core of four Cs is corporation (company and
non profit organization). C-O-S (organization,competitor, stakeholder)
within the corporation. The company has to think
of compliance and accountability as important. The competition in the
areas in which the company competes with other firms in its industry.
The four elements in the 7Cs Compass Model are:
? A formal approach to this customer-focused marketing mix is
known as "Four Cs" (commodity, cost, communication,channel) in
the Seven Cs Compass Model. The four Cs model provides
a demand/customer centric version alternative to the well-known
four Ps supply side model (product, price, promotion, place) of
marketing management.
[15]
? Product ? Commodity
? Price ? Cost
? Promotion ? Communication
? Place ? Channel
"P"
category
(narrow)
"C" category
(broad)
"C" definition
Product (C2)Commodity
(Latin derivation:
commodus=convenient) : Co-
creation.It is not "product out". The
goods and services for the
consumers or citizens. Steve Jobs
has been making the goods with
which people are pleased. It will not
become commoditization if a
commodity is built starting.
Price (C3) Cost
(Latin derivation: constare= It makes
sacrifices) : There is not only
producing cost and selling cost but
purchasing cost and social cost.
Promotion (C4)Communication
(Latin derivation: communis=sharing
of meaning) : marketing
communication : Not only promotion
but communication is important.
Communications can include
advertising, sales promotion, public
relations, publicity, personal selling,
corporate identity,internal
communication,SNS,MIS.
Place (C5) Channel
(Latin derivation: canal) : marketing
channels. Flow of goods.
The compass of consumers and circumstances
(environment) are:
? (C6) Consumer – (Needle of compass to consumer)
The factors related to consumers can be explained by the first
character of four directions marked on the compass model. These
can be remembered by the cardinal directions, hence the
name compass model:
? N = Needs
? W = Wants
? S = Security
? E = Education
consumer education)? (C7) circumstances – (Needle of compass to circumstances )
In addition to the consumer, there are various uncontrollable external
environmental factors encircling the companies. Here it can also be
explained by the first character of the four directions marked on
the compass model:
? N = National and International (Political, legal and ethical)
environment
? W = Weather
? S = Social and cultural
? E = Economic
These can also be remembered by the cardinal directions
marked on a compass. The 7Cs Compass Model is a
framework inco-marketing (symbiotic marketing). It has been
criticized for being little more than the four Ps with different
points of emphasis. In particular, the seven Cs inclusion of
consumers in the marketing mix is criticized, since they are
a target of marketing, while the other elements of the
marketing mix are tactics. The seven Cs also include
numerous strategies for product development, distribution, and
pricing, while assuming that consumers want two-way
communications with companies.
An alternative approach has been suggested in a book called
'Service 7' by Australian Author, Peter Bowman. Bowman
suggests a values based approach to service marketing
activities. Bowman suggests implementing seven service
marketing principles which include value, business
development, reputation, customer service and service design.
Service 7 has been widely distributed within Australia.
Marketing mix
The marketing mix is a business tool used in marketing and by marketing
professionals. The marketing mix is often crucial when determining a
product or brand's offer, and is often associated with the four
Ps: price, product, promotion, and place. In service marketing, however,
the four Ps are expanded to the seven Ps or eight Ps to address the
different nature of services.
In the 1990's, the concept of four Cs was introduced as a more customer-
driven replacement of four Ps.
[1]
There are two theories based on four Cs:
Lauterborn's four Cs (consumer, cost, communication, convenience), and
Shimizu's four Cs (commodity, cost, communication, channel).
In 2012, a new four P's theory was proposed
with people, processes, programs, and performance.
Advertising objective
A company that advertises usually strives to achieve one
of four types of advertising objectives: trial, continuity,
brand switching, and switchback.
Companies have many objectives when advertising their
products and services. These objectives vary according to their
industries, available distribution channels and overall marketing
strategies. The key with all advertising is attracting the right
buyers. These are people who are more apt to buy a company's
wares based on demographics like age and income, for example.
Advertising managers should also repeat their messages often
enough to familiarize consumers with their offerings.
Ads by Google
Digital Marketing Course
for professionals & job seekers. Weekend classes starts 1st
March.
www.dsim.in
Increasing Sales and Profits
One of the major objectives of advertising is to increase sales
and profits. Some companies, like Internet businesses, only use
advertising to apprise people about their products and services.
These companies don't have sales departments. Hence, they can
only sell products and earn profits if they are actively
advertising. Some forms of advertising lend themselves more to
producing immediate profits. For example, direct response
advertising, which asks consumers for money in the ads, is
specifically geared toward building sales and profits.
Encourage Trial and Usage
Companies often use advertising to encourage trial and usage of
new products. These companies run their advertising to
introduce their products to the public. They inform people where
to buy the products, and also offer special incentives to first-
time buyers. For example, a fast food restaurant may offer
consumers "$1 off" on a new $3 chicken meal. Similarly,
consumer products companies advertise to get consumers to try
and use their products. Their sales and profits increase when
customers start making regular purchases of their brands.
Related Reading: What Does Informative Advertising Mean?
Reminder Advertising
Some businesses use advertising to help customers recall
"satisfaction" they had with products in the past, according to
marketing expert Cynthia M. Frisby of the University of
Missouri. This is often called reminder advertising. Companies
that use reminder advertising are often marketing older, more
established products. They advertise these products less
frequently just to remind customers they are still selling the
products. For example, some companies run commercials for
40-year-old games, toys and other items during the holidays.
Follow-Up
It is not enough to just advertise to achieve key objectives.
Companies must deliver what they promise in the ads. For
example, manufacturers and retailers must ensure enough
products are in stock when these ads break. They must also
provide excellent customer service, answering questions about
products and providing fair refund policies. Companies should
also develop computer databases on customers, when possible,
so they can periodically send them coupons or special
promotions.
What is Brand Positioning?
Answer
Brand positioning is what the market consumer thinks
about a certain brand's reputation and quality compared
to what they think about the competitor. Companies want
to create the most accurate, best possible brand
positioning to influence buyers in their favor. You can find
more information here:
Q. Advantages of Outdoor Advertising
? Immediate Awareness
? Your customers will be immediately aware of your
message
? Tourists and Travelers Depend on Outdoor Advertising
? Full Color Eye Catching Design as big as the Great
Outdoors
? America On the Road
? Make Outdoor a Major Part of Your Media Mix
? Increased Sales with Just One Glance
Immediate Awareness
Consumers and commuters travel the same road every
day – they are familiar with it. One small change in the
scenery will be noticed.
Your customers will be immediately aware of your
message
30 Days of the Exposure vs. 30 Seconds or Less
Get your message out there around the clock for a full 30
day period, in front of each and every passer-by, many of
whom will view it repeatedly and come to feel that they
“know” you.
Tourists and Travelers Depend on Outdoor Advertising
Got food, gas or lodging? Something a customer is looking
for? Put your business name right in front of those who
need it, right when they need it! And no need to stop for
directions.
Full Color Eye Catching Design as big as the Great
Outdoors
Work directly with our in-house graphics team which is
skilled in innovative design and state-of-the-art imaging
techniques to give your message real impact.
America On the Road
90% of American households own vehicles, and Americans
are spending more time on the road than ever before
according to recent studies.
And who has the largest average drive time? Busy moms
and dads keeping up with the children’s activities.
Make Outdoor a Major Part of Your Media Mix
Outdoor reinforces your message in the other media.
Highly visible and cost effective, Outdoor gives you a
dynamic message with maximum exposure.
Increased Sales with Just One Glance
With a growing number of commuters and longer
commute times, more consumers than ever before are
exposed to Outdoor Advertising, giving wide exposure of
your business.
Outdoor reaches people on their way to make and spend
money.
Uniquely target your message locally, geographically and
demographically with Outdoor Advertising.
Investopedia explains 'Sale'
Every day, millions of people take part in countless
sales transactions across the globe, creating a
constant flow of value which forms the backbone of
our economies. Sales of investment vehicles in the
financial markets represent highly refined value
exchanges.
For example, consider a typical middle-class
person purchasing their first home. Obviously, a
sale occurs when the home is sold to the buyer.
However, there are many layers of sales
surrounding the deal. Very likely, a lending
institution would sell financing, via a mortgage, to
the homebuyer. Then, the lending institution likely
sells that mortgage to another individual as an
investment. An investment manager could earn a
living trading bundles of mortgages and other
kinds of debt financing
Definition of 'Sale'
1) In general, a transaction between two parties
where the buyer receives goods (tangible or
intangible), services and/or assets in exchange for
money.
2) An agreement between a buyer and seller on
the price of a security.
Q .Advertising Layout Definitions?
Answer
Advertising layout definition is the design or final
arrangement of something that is laid out and waiting to
be reproduced especially by printing e.g advertisement,
magazine book etc. It lays out several graphic elements e.g
color, body, headlines and establishes the overall
appearance and importance and are usually prepared to
explore different arrangements before the final layout.
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