abhishreshthaa
Abhijeet S
YRC Worldwide Inc., a Fortune 500 company and one of the largest transportation service providers in the world, is the holding company for a portfolio of brands including YRC, YRC Reimer, YRC Glen Moore, YRC Logistics, New Penn, Holland and Reddaway. YRC Worldwide has a comprehensive network in North America with local, regional, national and international capabilities. YRC Worldwide offers supply chain solutions for heavyweight shipments and serves customers who ship industrial, commercial and retail goods. The company is headquartered in Overland Park, Kan.
The company traces its history back to 1924 when A.J. Harrell of Oklahoma City founded the Yellow Cab and Transit Company, a bus and taxi company that served central Oklahoma. The company remained small until 1952, when an ownership group led by George E. Powell Sr. bought the company. During this time, Yellow helped pioneer the concept of consolidating small freight shipments into trailer loads.
Marketing Mix
Achieving a favorable position in the minds of the consumers and making the product or service attractive to the target market entails careful formulation of the marketing mix. Getting the right mixture of the product, promotion, price, and distribution is important in marketing. The goal of the marketing mix is to portray an image for the product or service that will match with how the organization wants the product or service to be visualized in people’s minds. Marketing mix according to Kotler (2001) is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.
Product – The products or services of an organization help in creating an image of the firm in the mind of the consumer. This image is reflected in the customer’s perceptions and feeling about its products or services. The product is the element in the marketing mix that includes all of the issues surrounding the development of the product or service.
Price – where market demand and the cost of producing the product or service come together and determines the profitability or lack of it.
Promotion – Promotion is consist of all of the methods of communicating the product offering to the target market, such as advertising, publicity, and sales promotion.
Place – Place is the task of getting the goods to market.
The company traces its history back to 1924 when A.J. Harrell of Oklahoma City founded the Yellow Cab and Transit Company, a bus and taxi company that served central Oklahoma. The company remained small until 1952, when an ownership group led by George E. Powell Sr. bought the company. During this time, Yellow helped pioneer the concept of consolidating small freight shipments into trailer loads.
Marketing Mix
Achieving a favorable position in the minds of the consumers and making the product or service attractive to the target market entails careful formulation of the marketing mix. Getting the right mixture of the product, promotion, price, and distribution is important in marketing. The goal of the marketing mix is to portray an image for the product or service that will match with how the organization wants the product or service to be visualized in people’s minds. Marketing mix according to Kotler (2001) is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market.
Product – The products or services of an organization help in creating an image of the firm in the mind of the consumer. This image is reflected in the customer’s perceptions and feeling about its products or services. The product is the element in the marketing mix that includes all of the issues surrounding the development of the product or service.
Price – where market demand and the cost of producing the product or service come together and determines the profitability or lack of it.
Promotion – Promotion is consist of all of the methods of communicating the product offering to the target market, such as advertising, publicity, and sales promotion.
Place – Place is the task of getting the goods to market.