abhishreshthaa
Abhijeet S
XPLANE is a design company that creates illustrations for corporate clients. The company aims to distill complex processes into easy-to-grasp illustrations, using visualization techniques which it calls Pictonics. XPLANE was founded in 1993 in St. Louis, Missouri by David Gray as a visual arts company creating graphics for magazines such as Business 2.0 (in particular that magazine's "XPLANATiONS"). It soon expanded into illustrating corporate presentations, business plans, and whitepapers; training; and interactive design.[1][2][3][4]
In 2000, the company was awarded the St. Louis Business Journal Best Places To Work award for People Development. At the time of the award, the company had a policy of flexible working hours and of allowing employees two weeks at full pay every year for workshops, seminars, and training. Other employee perquisites included discussion groups during the day, night classes taught by employees to other and to prospective employees, a weekly party on the company building's roof every Friday after hours, and a massage once per month.[2] The company's headquarters are now located in Portland, Oregon.[5]
On its website, the company hosts two web logs, the xBlog (information on design topics) and the bBlog (business applications of graphic design), and case studies that include graphical user interfaces, statistical maps, and discussions of Internet protocols and brand strategy. The weblogs are run by Knowledge Manager Bill Keaggy, a digital designer who spends between 10 minutes and 2 hours per day on them
1. Wide selection of menu items
Burger King offers different varieties of menu items and choices for the consumers. Through the many choices that Burger King provides, consumers can customize their orders.
2. Fast and efficient service
Burger King has a different process in order taking and preparing the orders of the customers. Unlike in McDonald’s where a single dine staff takes a customer’s order and prepare the foods for a single customer. Burger King has two separate stations. One is where the customers order and one is where the customers pick up their foods. This process of order taking and serving is considered very fas and efficient. A customer falls in line to make his or her order and to pay. He or she will be given a number and then will move down the line where he or she picks the order.
3. Innovative Products
Burger King’s distinct assets include the unique Whopper with its one of a kind charbroiled taste. The company also prepares the hamburger any way the customer wants it. In addition to the Whopper, Burger King also offers a few set items on its breakfast menu that differentiates it from its competitors. These include Croissan’wiches and French toast sticks. The rest of the menu also offered the unique Veggie burger and Chicken Ceasar salad.
1. Weak Marketing Campaigns
One of the weaknesses of Burger King that I think contributed to its decline that started several years ago is its weak marketing campaigns. The company was not able to effectively communicate with the customers. The customers were also confused about the different advertisements of the company that are sometimes considered ‘eccentric’.
2. Inconsistent Quality
The consumer’s perception of the quality of the food items and the overall product offering at Burger King is poor. Many consumers view quality at Burger King as inconsistent. This is perhaps due to the inconsistency in quality standards and the poor maintenances of some Burger King stores.
1. Expansion
In the previous years, particularly in the year 2006 - 2007, Burger King embarked on an expansion strategy. The company started to be more active in its expansion programs. In fiscal year 2007, Burger King opened 441 new restaurants around the globe. Burger King also entered four new countries namely Indonesia, Egypt, Poland and Japan. The opportunity to expand is very promising and the company is experiencing initial benefits from its expansion strategy (Burger King: Annual Report 2007).
1. Intense Competition
One of the biggest threats to Burger King is its competitors. Burger King is considered as the second largest fast food chain next to McDonald’s. Burger King always finds itself in fierce competition with McDonald’s, Wendy’s. Hardee’s and other fast food restaurants. The increased competition among rival companies is characterized by price wars, product innovation and growth strategies.
2. Consumer Health Expectation
There is a change in the consumer attitude and behavior that is considered a threat to most fast food restaurants. Consumers are becoming more conscious when it comes to health issues. Consumers are demanding quality, healthier menu items.
In 2000, the company was awarded the St. Louis Business Journal Best Places To Work award for People Development. At the time of the award, the company had a policy of flexible working hours and of allowing employees two weeks at full pay every year for workshops, seminars, and training. Other employee perquisites included discussion groups during the day, night classes taught by employees to other and to prospective employees, a weekly party on the company building's roof every Friday after hours, and a massage once per month.[2] The company's headquarters are now located in Portland, Oregon.[5]
On its website, the company hosts two web logs, the xBlog (information on design topics) and the bBlog (business applications of graphic design), and case studies that include graphical user interfaces, statistical maps, and discussions of Internet protocols and brand strategy. The weblogs are run by Knowledge Manager Bill Keaggy, a digital designer who spends between 10 minutes and 2 hours per day on them
1. Wide selection of menu items
Burger King offers different varieties of menu items and choices for the consumers. Through the many choices that Burger King provides, consumers can customize their orders.
2. Fast and efficient service
Burger King has a different process in order taking and preparing the orders of the customers. Unlike in McDonald’s where a single dine staff takes a customer’s order and prepare the foods for a single customer. Burger King has two separate stations. One is where the customers order and one is where the customers pick up their foods. This process of order taking and serving is considered very fas and efficient. A customer falls in line to make his or her order and to pay. He or she will be given a number and then will move down the line where he or she picks the order.
3. Innovative Products
Burger King’s distinct assets include the unique Whopper with its one of a kind charbroiled taste. The company also prepares the hamburger any way the customer wants it. In addition to the Whopper, Burger King also offers a few set items on its breakfast menu that differentiates it from its competitors. These include Croissan’wiches and French toast sticks. The rest of the menu also offered the unique Veggie burger and Chicken Ceasar salad.
1. Weak Marketing Campaigns
One of the weaknesses of Burger King that I think contributed to its decline that started several years ago is its weak marketing campaigns. The company was not able to effectively communicate with the customers. The customers were also confused about the different advertisements of the company that are sometimes considered ‘eccentric’.
2. Inconsistent Quality
The consumer’s perception of the quality of the food items and the overall product offering at Burger King is poor. Many consumers view quality at Burger King as inconsistent. This is perhaps due to the inconsistency in quality standards and the poor maintenances of some Burger King stores.
1. Expansion
In the previous years, particularly in the year 2006 - 2007, Burger King embarked on an expansion strategy. The company started to be more active in its expansion programs. In fiscal year 2007, Burger King opened 441 new restaurants around the globe. Burger King also entered four new countries namely Indonesia, Egypt, Poland and Japan. The opportunity to expand is very promising and the company is experiencing initial benefits from its expansion strategy (Burger King: Annual Report 2007).
1. Intense Competition
One of the biggest threats to Burger King is its competitors. Burger King is considered as the second largest fast food chain next to McDonald’s. Burger King always finds itself in fierce competition with McDonald’s, Wendy’s. Hardee’s and other fast food restaurants. The increased competition among rival companies is characterized by price wars, product innovation and growth strategies.
2. Consumer Health Expectation
There is a change in the consumer attitude and behavior that is considered a threat to most fast food restaurants. Consumers are becoming more conscious when it comes to health issues. Consumers are demanding quality, healthier menu items.