abhishreshthaa
Abhijeet S
Vocera, Inc. is a wireless communications company headquartered in San Jose, California. It specializes in network-based software systems that provide voice communication for mobile personnel in hospital, retail, hospitality, government, manufacturing and other in-building environments with a dispersed workforce.
Vocera has more than 600 installations in North America, United Kingdom, Australia and New Zealand, ranging in systems with 75 to over 4,000 registered users. Custo
mers include Royal Cornwall Hospitals, M.D. Anderson Cancer Center2, El Camino Hospital3 and the Orange County Public Library.4
Vocera supplies technology for telecommunication via an IEEE 802.11b/g-supported wireless LAN. One of its products is the Vocera Communications Badge, a wearable, hands-free, communication system.
[edit] History
Dr. Robert Shostak, chairman and CTO, was among the original founders of Vocera in 2000. Shostak is a graduate of Harvard University and is one of the principle creators of the Paradox (database) system.7 Brent Lang, president and COO, also was an early member of the Vocera team and played a critical role in developing the company’s product strategy and securing venture capital.8 Lang now oversees overall operations, from marketing to manufacturing.
Vocera received venture capital funding from a mix of venture capital firms and corporate investors, including Avalon Ventures, Cisco Systems, GGV Capital (formerly Granite Global Ventures), IDEO, Intel Communications Fund, Motorola Ventures, RRE Ventures, Thomas Weisel Partners, Vanguard Ventures and Venrock Associates, and began shipping products in 2002.
In May 2007, Bob Zollars joined Vocera as chairman and CEO with more than 30 years of experience leading healthcare and technology organizations.9
Vocera recently partnered with Motorola to introduce a new smartphone product, which complements Vocera’s wireless, wearable communications badge. It integrates instant voice and data communications with the functionality of a mobile computer.10
Vocera currently has 130 employees and offices in the U.S., U.K. and Canada
* Product
* Price
* Place (Distribution)
* Promotion
By using variations of these four components you have the ability to reach multiple consumers within your target market.
Creating a successful marketing mix that will increase results often takes experimenting and market research. There are many methods that can be used, both in person and the use of impersonal presentations. The key is to not always depend on "one" mix always explore other avenues. The combining and coordination of these elements will be more effective than depending on one.
You must coordinate all elements so that the prospective consumer is not being sent mixed messages that can cause confusion. Do all of your elements contain the same message? Take for example the following scenario:
We are a company that specializes in marketing services and we cater to physicians, however the products we offer fulfill the needs of lead generation for lawyers. Our price is geared an enterprise budget and our magazine advertisements and promotions are being placed in magazines that have a subscription base of senior citizens.
Do you see a problem with this? While in this scenario it is very obvious, I guarantee that by looking at your marketing mix you may find discrepancies that surprise you. Always make sure that your marketing mix has a message that speaks in unison.
For instance make sure that if you have a practice that caters to a niche market that your product is geared towards the need of that market, your price is within the budget of that market, you are distribution your product or service where it will be seen by that market, and gear your promotion to solve the problems that they are encountering.
If you remember one thing from this article it is that one of the main keys to the success of any marketing program is the ability to work effectively in shaping marketing mixes that meet the nature and needs of your specified target market.
Vocera has more than 600 installations in North America, United Kingdom, Australia and New Zealand, ranging in systems with 75 to over 4,000 registered users. Custo
mers include Royal Cornwall Hospitals, M.D. Anderson Cancer Center2, El Camino Hospital3 and the Orange County Public Library.4
Vocera supplies technology for telecommunication via an IEEE 802.11b/g-supported wireless LAN. One of its products is the Vocera Communications Badge, a wearable, hands-free, communication system.
[edit] History
Dr. Robert Shostak, chairman and CTO, was among the original founders of Vocera in 2000. Shostak is a graduate of Harvard University and is one of the principle creators of the Paradox (database) system.7 Brent Lang, president and COO, also was an early member of the Vocera team and played a critical role in developing the company’s product strategy and securing venture capital.8 Lang now oversees overall operations, from marketing to manufacturing.
Vocera received venture capital funding from a mix of venture capital firms and corporate investors, including Avalon Ventures, Cisco Systems, GGV Capital (formerly Granite Global Ventures), IDEO, Intel Communications Fund, Motorola Ventures, RRE Ventures, Thomas Weisel Partners, Vanguard Ventures and Venrock Associates, and began shipping products in 2002.
In May 2007, Bob Zollars joined Vocera as chairman and CEO with more than 30 years of experience leading healthcare and technology organizations.9
Vocera recently partnered with Motorola to introduce a new smartphone product, which complements Vocera’s wireless, wearable communications badge. It integrates instant voice and data communications with the functionality of a mobile computer.10
Vocera currently has 130 employees and offices in the U.S., U.K. and Canada
* Product
* Price
* Place (Distribution)
* Promotion
By using variations of these four components you have the ability to reach multiple consumers within your target market.
Creating a successful marketing mix that will increase results often takes experimenting and market research. There are many methods that can be used, both in person and the use of impersonal presentations. The key is to not always depend on "one" mix always explore other avenues. The combining and coordination of these elements will be more effective than depending on one.
You must coordinate all elements so that the prospective consumer is not being sent mixed messages that can cause confusion. Do all of your elements contain the same message? Take for example the following scenario:
We are a company that specializes in marketing services and we cater to physicians, however the products we offer fulfill the needs of lead generation for lawyers. Our price is geared an enterprise budget and our magazine advertisements and promotions are being placed in magazines that have a subscription base of senior citizens.
Do you see a problem with this? While in this scenario it is very obvious, I guarantee that by looking at your marketing mix you may find discrepancies that surprise you. Always make sure that your marketing mix has a message that speaks in unison.
For instance make sure that if you have a practice that caters to a niche market that your product is geared towards the need of that market, your price is within the budget of that market, you are distribution your product or service where it will be seen by that market, and gear your promotion to solve the problems that they are encountering.
If you remember one thing from this article it is that one of the main keys to the success of any marketing program is the ability to work effectively in shaping marketing mixes that meet the nature and needs of your specified target market.