abhishreshthaa
Abhijeet S
UTStarcom is a Fortune 1000 company that specializes in IP-based networking products for telecommunications companies and service providers. Its core markets are multimedia communications and broadband, including IP and entertainment (IPTV), next generation broadband networks and optical network solutions. It also sells handsets and other consumer products including DSL modems and Voice over IP terminal adapters. It has a large customer base in Asia, particularly in China, where it manufactures the majority of its products and where most of its employees are located. It also has business operations in the United States, India, Ireland, France and Japan as well as research and design operations in the United States, China, Korea and India.
The company was founded in 1991 by Hongliang Lu, a Chinese-born, American-educated entrepreneur, as Unitech Telecom. In its early years, the company was focused on the telecommunications markets in China. In 1995, Unitech merged with Starcom Networks, founded by Ying Wu, to form UTStarcom[citation needed]. After several years of trying to build its business in China, UTStarcom launched the Personal Handy-phone System (PHS), also known as the Personal Access System. PHS is a scaled-down version of a cellular network and has 56 million subscribers in China[citation needed]. UTStarcom went public in March 2000. The IPO and a series of acquisitions helped the company expand its business and technology beyond its base in China to other emerging economies in Asia and Latin America as well as to Japan, the United States and Europe. Between 2002 and 2004, UTStarcom acquired several companies to expand its technology portfolio and market opportunities in areas such as handsets, CDMA technology, broadband and IP-based communications.
In June 2008, UTStarcom expressed their intent to sell their mobile unit
The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.
Product
The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.
Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
Price
Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.
Place
Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.
Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
Promotion
Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.
Promotion decisions involve advertising, public relations, media types, etc.
The company was founded in 1991 by Hongliang Lu, a Chinese-born, American-educated entrepreneur, as Unitech Telecom. In its early years, the company was focused on the telecommunications markets in China. In 1995, Unitech merged with Starcom Networks, founded by Ying Wu, to form UTStarcom[citation needed]. After several years of trying to build its business in China, UTStarcom launched the Personal Handy-phone System (PHS), also known as the Personal Access System. PHS is a scaled-down version of a cellular network and has 56 million subscribers in China[citation needed]. UTStarcom went public in March 2000. The IPO and a series of acquisitions helped the company expand its business and technology beyond its base in China to other emerging economies in Asia and Latin America as well as to Japan, the United States and Europe. Between 2002 and 2004, UTStarcom acquired several companies to expand its technology portfolio and market opportunities in areas such as handsets, CDMA technology, broadband and IP-based communications.
In June 2008, UTStarcom expressed their intent to sell their mobile unit
The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.
Product
The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.
Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
Price
Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.
Place
Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.
Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
Promotion
Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.
Promotion decisions involve advertising, public relations, media types, etc.