abhishreshthaa
Abhijeet S
Marketing Mix of Universal Pictures : Universal Pictures (sometimes called Universal City Studios or Universal Studios for short), a subsidiary of NBC Universal, is one of the six major movie studios.
Founded in 1912 by Carl Laemmle,[1] it is one of the oldest American movie studios still in continuous production. On May 11, 2004, the controlling stake in the company was sold by Vivendi Universal to General Electric, parent of NBC [2]. The resulting media super-conglomerate was renamed NBC Universal, while Universal Studios Inc. remained the name of the production subsidiary. In addition to owning a sizable film library spanning the earliest decades of cinema to more contemporary works, it also owns a sizable collection of TV shows through its subsidiary NBC Universal Television Distribution. It also acquired rights to several prominent filmmakers' works originally released by other studios through its subsidiaries over the years.
Its production studios are at 100 Universal City Plaza Drive in Universal City, California. Distribution and other corporate offices are in New York City. Universal Pictures is the second-longest-lived Hollywood studio; Viacom-owned Paramount Pictures is the oldest by a month.
Universal Studios implement the Four P’s of marketing in its plan to expand? Ironically, ousted CEO of Disney Michael Eisner was the chief of Paramount Studios when the idea of building a Universal Studios Orlando came into play. Moreover, although Mr. Eisner had rejected the idea when it was introduced back in the ‘80s he never did forget about the idea that was implanted in his head when he became the CEO of Disney and opened the first MGM Disney Studios. Universal studios had enjoyed the success of their California location and assumed that success would be a welcomed enjoyment in Florida. However, they were soon to find out that success was not that easy.
The Product was Universal Studios Florida, which was then later changed to Universal Studios Orlando after an unsuccessful opening. Universal Studios Orlando featured luxury hotels, thrilling rides, and golf course and nighttime entertainments.
The Place was Orlando Florida; Orlando Florida sported a booming economy for the state of Florida. Tourism was increasing rapidly as well as the labor force and number of out of state and inner state migrations posed the perfect environment for an additional theme park that offered the residence and tourist an alternative to the Mickey Mouse environment.
To promote its individuality from Disney, Universal Studios Orlando, had to wow its audience. With tough competition from Disney’s reputation, Universal Studios Orlando, boasted attractions such as Islands of Adventure, Universal City Walk, Luxurious hotels, and special events such as Halloween Horror Night.
In addition, Universal Studios had to attract thrill seekers by offering lower prices than what its competitor Disney offers. Although not as popular in visitors as Disney, Universal Studios Orlando is definitely making a name for itself.
In conclusion, Universal Studios Orlando is a theme park that offers excitement and entertainment to thrill seekers. In order to be the success it is now, the organization had to implement the Four P’s of Marketing. Universal had to create an effective product, find a place to promote that product then set reasonable prices to compete with its competitor. Although not as successful in the beginning, Universal Studios Orlando is well on its way to give Disney a run for its money.
Companies can learn from this example, to create an effective product, finding a place to promote that product and then set reasonable prices to compete with its competitor. Key to the enablement is understanding your customers “needs” and “wants”, Software aided Customer Relationship Management Solutions may help companies to analyze customer demographics and design solutions to fulfill customer “needs” and “wants”.
Founded in 1912 by Carl Laemmle,[1] it is one of the oldest American movie studios still in continuous production. On May 11, 2004, the controlling stake in the company was sold by Vivendi Universal to General Electric, parent of NBC [2]. The resulting media super-conglomerate was renamed NBC Universal, while Universal Studios Inc. remained the name of the production subsidiary. In addition to owning a sizable film library spanning the earliest decades of cinema to more contemporary works, it also owns a sizable collection of TV shows through its subsidiary NBC Universal Television Distribution. It also acquired rights to several prominent filmmakers' works originally released by other studios through its subsidiaries over the years.
Its production studios are at 100 Universal City Plaza Drive in Universal City, California. Distribution and other corporate offices are in New York City. Universal Pictures is the second-longest-lived Hollywood studio; Viacom-owned Paramount Pictures is the oldest by a month.
Universal Studios implement the Four P’s of marketing in its plan to expand? Ironically, ousted CEO of Disney Michael Eisner was the chief of Paramount Studios when the idea of building a Universal Studios Orlando came into play. Moreover, although Mr. Eisner had rejected the idea when it was introduced back in the ‘80s he never did forget about the idea that was implanted in his head when he became the CEO of Disney and opened the first MGM Disney Studios. Universal studios had enjoyed the success of their California location and assumed that success would be a welcomed enjoyment in Florida. However, they were soon to find out that success was not that easy.
The Product was Universal Studios Florida, which was then later changed to Universal Studios Orlando after an unsuccessful opening. Universal Studios Orlando featured luxury hotels, thrilling rides, and golf course and nighttime entertainments.
The Place was Orlando Florida; Orlando Florida sported a booming economy for the state of Florida. Tourism was increasing rapidly as well as the labor force and number of out of state and inner state migrations posed the perfect environment for an additional theme park that offered the residence and tourist an alternative to the Mickey Mouse environment.
To promote its individuality from Disney, Universal Studios Orlando, had to wow its audience. With tough competition from Disney’s reputation, Universal Studios Orlando, boasted attractions such as Islands of Adventure, Universal City Walk, Luxurious hotels, and special events such as Halloween Horror Night.
In addition, Universal Studios had to attract thrill seekers by offering lower prices than what its competitor Disney offers. Although not as popular in visitors as Disney, Universal Studios Orlando is definitely making a name for itself.
In conclusion, Universal Studios Orlando is a theme park that offers excitement and entertainment to thrill seekers. In order to be the success it is now, the organization had to implement the Four P’s of Marketing. Universal had to create an effective product, find a place to promote that product then set reasonable prices to compete with its competitor. Although not as successful in the beginning, Universal Studios Orlando is well on its way to give Disney a run for its money.
Companies can learn from this example, to create an effective product, finding a place to promote that product and then set reasonable prices to compete with its competitor. Key to the enablement is understanding your customers “needs” and “wants”, Software aided Customer Relationship Management Solutions may help companies to analyze customer demographics and design solutions to fulfill customer “needs” and “wants”.
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