abhishreshthaa
Abhijeet S
United States Cellular Corporation, d.b.a. U.S. Cellular (NYSE: USM), owns and operates the sixth largest wireless telecommunications network in the United States, behind Verizon Wireless, AT&T Mobility, Sprint Nextel, T-Mobile USA, and MetroPCS. They currently serve about 6.2 million customers in 126 markets in 26 U.S. states.[1] U.S. Cellular has recently rolled out a 3G network for many of its customers. The company has its headquarters in Chicago, Illinois.
U.S. Cellular was created in 1983 as a subsidiary of Telephone and Data Systems (TDS), Inc., which still owns an 81% stake.
Originally, U.S. Cellular used TDMA cell phones in most markets, but the company has completed shifting over to 1xRTT CDMA technology and is currently converting its network to EVDO. U.S. Cellular has since discontinued all analog and TDMA services. US Cellular plans to eventually use GSM based LTE for its future 4G network.
U.S. Cellular was the fifth-largest mobile phone company in the United States with 6.5 million customers as of the end of 2008. The company offers regional coverage in the Pacific Northwest, Midwest, parts of the East and New England. Although headquartered in Chicago, U.S. Cellular did not offer service in the Chicago metropolitan area until it acquired territories from PrimeCo Communications between 2002 and 2003, after the formation of Verizon Wireless.
U.S. Cellular's Unlimited Call-Me feature allows users (including prepaid users) to receive calls without charge while in their local calling area. Customers with a current National plan can also receive incoming calls free nationwide. The company's phones also offer picture messaging and "easyedge" data services. In addition, they offer unlimited incoming text, picture, and video messages.[2]
The company touts its service, having one of the highest customer retention rates among its competitors, as reported by some market research firms.[3]
As a public service, U.S. Cellular works with the National Center for Missing and Exploited Children to provide free AMBER Alerts via text messaging.
* Product
* Price
* Place (Distribution)
* Promotion
By using variations of these four components you have the ability to reach multiple consumers within your target market.
Creating a successful marketing mix that will increase results often takes experimenting and market research. There are many methods that can be used, both in person and the use of impersonal presentations. The key is to not always depend on "one" mix always explore other avenues. The combining and coordination of these elements will be more effective than depending on one.
You must coordinate all elements so that the prospective consumer is not being sent mixed messages that can cause confusion. Do all of your elements contain the same message? Take for example the following scenario:
We are a company that specializes in marketing services and we cater to physicians, however the products we offer fulfill the needs of lead generation for lawyers. Our price is geared an enterprise budget and our magazine advertisements and promotions are being placed in magazines that have a subscription base of senior citizens.
Do you see a problem with this? While in this scenario it is very obvious, I guarantee that by looking at your marketing mix you may find discrepancies that surprise you. Always make sure that your marketing mix has a message that speaks in unison.
For instance make sure that if you have a practice that caters to a niche market that your product is geared towards the need of that market, your price is within the budget of that market, you are distribution your product or service where it will be seen by that market, and gear your promotion to solve the problems that they are encountering.
If you remember one thing from this article it is that one of the main keys to the success of any marketing program is the ability to work effectively in shaping marketing mixes that meet the nature and needs of your specified target market.
U.S. Cellular was created in 1983 as a subsidiary of Telephone and Data Systems (TDS), Inc., which still owns an 81% stake.
Originally, U.S. Cellular used TDMA cell phones in most markets, but the company has completed shifting over to 1xRTT CDMA technology and is currently converting its network to EVDO. U.S. Cellular has since discontinued all analog and TDMA services. US Cellular plans to eventually use GSM based LTE for its future 4G network.
U.S. Cellular was the fifth-largest mobile phone company in the United States with 6.5 million customers as of the end of 2008. The company offers regional coverage in the Pacific Northwest, Midwest, parts of the East and New England. Although headquartered in Chicago, U.S. Cellular did not offer service in the Chicago metropolitan area until it acquired territories from PrimeCo Communications between 2002 and 2003, after the formation of Verizon Wireless.
U.S. Cellular's Unlimited Call-Me feature allows users (including prepaid users) to receive calls without charge while in their local calling area. Customers with a current National plan can also receive incoming calls free nationwide. The company's phones also offer picture messaging and "easyedge" data services. In addition, they offer unlimited incoming text, picture, and video messages.[2]
The company touts its service, having one of the highest customer retention rates among its competitors, as reported by some market research firms.[3]
As a public service, U.S. Cellular works with the National Center for Missing and Exploited Children to provide free AMBER Alerts via text messaging.
* Product
* Price
* Place (Distribution)
* Promotion
By using variations of these four components you have the ability to reach multiple consumers within your target market.
Creating a successful marketing mix that will increase results often takes experimenting and market research. There are many methods that can be used, both in person and the use of impersonal presentations. The key is to not always depend on "one" mix always explore other avenues. The combining and coordination of these elements will be more effective than depending on one.
You must coordinate all elements so that the prospective consumer is not being sent mixed messages that can cause confusion. Do all of your elements contain the same message? Take for example the following scenario:
We are a company that specializes in marketing services and we cater to physicians, however the products we offer fulfill the needs of lead generation for lawyers. Our price is geared an enterprise budget and our magazine advertisements and promotions are being placed in magazines that have a subscription base of senior citizens.
Do you see a problem with this? While in this scenario it is very obvious, I guarantee that by looking at your marketing mix you may find discrepancies that surprise you. Always make sure that your marketing mix has a message that speaks in unison.
For instance make sure that if you have a practice that caters to a niche market that your product is geared towards the need of that market, your price is within the budget of that market, you are distribution your product or service where it will be seen by that market, and gear your promotion to solve the problems that they are encountering.
If you remember one thing from this article it is that one of the main keys to the success of any marketing program is the ability to work effectively in shaping marketing mixes that meet the nature and needs of your specified target market.