abhishreshthaa
Abhijeet S
Marketing Mix of United Air Lines, Inc : United Air Lines, Inc., doing business as United Airlines, is a major airline based in the United States and one of the world's largest airlines with 48,000 employees[2] and 360 aircraft.[3] It is a subsidiary of United Continental Holdings, Inc. formerly, UAL Corporation, with corporate offices in Chicago. United's largest hub is Chicago's O'Hare International Airport. United also has hubs in Washington Dulles International Airport, Denver International Airport, San Francisco International Airport, Los Angeles International Airport and Narita International Airport near Tokyo.[4] United is a founding member of the Star Alliance, the largest airline alliance in the world, and offers connections to over 1,000 destinations in over 170 countries worldwide.[5]
On Sunday, May 2, 2010, the Boards of Directors at Continental Airlines and United Airlines approved a stock-swap deal that would combine them into the world's largest airline in revenue passenger miles and second largest in fleet size and destinations after Delta Air Lines. The new airline will take on the United Airlines name, Continental's logo and be based in United's hometown of Chicago. The parent company of the new carrier will be called United Continental Holdings, Inc. The new United will be run by Continental's CEO, Jeffery Smisek, along with United Airline's CEO, Glenn Tilton, serving as non-executive Chairman of the board. United's pilots union announced that they "are fully prepared to protect and defend the interests of all United pilots."[6]
On August 27, 2010, the U.S. Department of Justice approved the $3 billion merger.[7] Share holders of both companies approved the deal on September 17, 2010. The transaction was completed on October 1, 2010.[8]
Different organizations that go online choose which kind of electronic business model suit their business goals. The most adopted online customer experience which Boo adopted that are now becoming commonplace are as follows:
E-shops: Online shop lets the consumers purchase goods or services over the Internet. It is an e-commerce application used for business-to-business e-commerce or business-to-consumer e-commerce. It is popular because it is fast and easy to use. Another advantage is the consumers have the power to compare and search for better deals over the net.
E-procurement: E-procurement, sometimes referred as supplier exchange, is the business-to-business purchase and sale of supplies and services over the net. It also allows purchase and sale of networking systems like Electronic Data Interchange and Enterprise Resource Planning. Registered users are allowed to use e-procurement web sites to look for buyers or sellers of goods and services.
E-auction: E-auction is also called reverse auction because the role of the buyer and seller are reversed. This tool that is being used in industrial business-to-business procurement aims to drive prices downward. Unlike in traditional auctions, in reverse auction the sellers are the ones competing to obtain business.
Virtual Communities: A virtual community is a group of people that communicate or interact over the net.
Collaboration Platforms: Collaboration platforms allow groups of people to interact and work together for a common business goal. Communication is supported by unified electronic platforms through a variety of devices and channels. The major elements of a collaboration platform today are messaging, team collaboration and real-time collaboration.
Third-party Marketplaces: A third party market place allows sellers to survey their goods alongside with a third party market place’s offerings (i.e. Amazon.com) on a fixed price. The buyers are allowed to give feedbacks regarding the transactions made. If the feedback is negative, the seller’s products may be affected and other buyers may not purchase the product.
Value-chain Service Providers: A virtual value chain is a business model for the information services industry.
On Sunday, May 2, 2010, the Boards of Directors at Continental Airlines and United Airlines approved a stock-swap deal that would combine them into the world's largest airline in revenue passenger miles and second largest in fleet size and destinations after Delta Air Lines. The new airline will take on the United Airlines name, Continental's logo and be based in United's hometown of Chicago. The parent company of the new carrier will be called United Continental Holdings, Inc. The new United will be run by Continental's CEO, Jeffery Smisek, along with United Airline's CEO, Glenn Tilton, serving as non-executive Chairman of the board. United's pilots union announced that they "are fully prepared to protect and defend the interests of all United pilots."[6]
On August 27, 2010, the U.S. Department of Justice approved the $3 billion merger.[7] Share holders of both companies approved the deal on September 17, 2010. The transaction was completed on October 1, 2010.[8]
Different organizations that go online choose which kind of electronic business model suit their business goals. The most adopted online customer experience which Boo adopted that are now becoming commonplace are as follows:
E-shops: Online shop lets the consumers purchase goods or services over the Internet. It is an e-commerce application used for business-to-business e-commerce or business-to-consumer e-commerce. It is popular because it is fast and easy to use. Another advantage is the consumers have the power to compare and search for better deals over the net.
E-procurement: E-procurement, sometimes referred as supplier exchange, is the business-to-business purchase and sale of supplies and services over the net. It also allows purchase and sale of networking systems like Electronic Data Interchange and Enterprise Resource Planning. Registered users are allowed to use e-procurement web sites to look for buyers or sellers of goods and services.
E-auction: E-auction is also called reverse auction because the role of the buyer and seller are reversed. This tool that is being used in industrial business-to-business procurement aims to drive prices downward. Unlike in traditional auctions, in reverse auction the sellers are the ones competing to obtain business.
Virtual Communities: A virtual community is a group of people that communicate or interact over the net.
Collaboration Platforms: Collaboration platforms allow groups of people to interact and work together for a common business goal. Communication is supported by unified electronic platforms through a variety of devices and channels. The major elements of a collaboration platform today are messaging, team collaboration and real-time collaboration.
Third-party Marketplaces: A third party market place allows sellers to survey their goods alongside with a third party market place’s offerings (i.e. Amazon.com) on a fixed price. The buyers are allowed to give feedbacks regarding the transactions made. If the feedback is negative, the seller’s products may be affected and other buyers may not purchase the product.
Value-chain Service Providers: A virtual value chain is a business model for the information services industry.
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