abhishreshthaa
Abhijeet S
Ubu Productions, Inc., is an independent production company founded in 1981 by television producer Gary David Goldberg. Ubu's notable productions include Family Ties (1982–1989), Brooklyn Bridge (1991–1993) , and Spin City (1996–2002).[1][2]
Ubu co-produced many of its shows with Paramount Television and in later years, DreamWorks Television.[2]
Ubu's mascot is Goldberg's dog Ubu Roi, a black labrador retriever which he had in college and subsequently traveled the world with.[1][2] The closing tag for Ubu's productions is a photograph of Ubu Roi with a flying disc in his mouth.[3] Along with the picture is Goldberg's voice saying "Sit, Ubu, sit! ...Good dog!", followed by the sound of a bark. The dog was named after Ubu Roi, an 1896 play by Alfred Jarry that is considered a precursor to the Theatre of the Absurd. Ubu the dog died in 1984.[3]
The sequence was referenced and parodied in pop culture: for instance, in the Family Guy episode "Running Mates" (2000), Peter Griffin, after saying the opening theme of The Facts of Life as his opening statement, says the line "Sit, Ubu, sit! ...Good dog!"; and in the Robot Chicken episode "Easter Basket" (2006), in the skit "Bad Dog" after the end credits, Seth Green says the line "Sit, Ubu, sit! ...Bad dog!", followed by the sound of a gunshot and a dog whimper.[4] In the television series Dharma & Greg, producer and show co-creator Chuck Lorre ended each episode with a briefly shown "vanity card" really only visible by recording the program with a VCR and then pausing the playback in order to read it.[5] With vanity card #7, shown at the end of Dharma & Greg episode "Dharma's Tangled Web" (1998), Lorre references the sequence "Sit, Ubu, sit" as a possible explanation for the secret of life.[6] In a 2010 episode of the cartoon "Batman:The Brave and the Bold", Batman's sidekick, Robin, overcomes Ras Al Ghul's head henchman, Ubu, and utters the line "Sit, Ubu. Sit".
Goldberg's 2008 autobiography was titled, Sit, Ubu, Sit: How I Went from Brooklyn to Hollywood with the Same Woman, the Same Dog, and a Lot Less Hair.
The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.
Product
The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.
Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
Price
Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.
Place
Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.
Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
Promotion
Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.
Promotion decisions involve advertising, public relations, media types, etc.
Ubu co-produced many of its shows with Paramount Television and in later years, DreamWorks Television.[2]
Ubu's mascot is Goldberg's dog Ubu Roi, a black labrador retriever which he had in college and subsequently traveled the world with.[1][2] The closing tag for Ubu's productions is a photograph of Ubu Roi with a flying disc in his mouth.[3] Along with the picture is Goldberg's voice saying "Sit, Ubu, sit! ...Good dog!", followed by the sound of a bark. The dog was named after Ubu Roi, an 1896 play by Alfred Jarry that is considered a precursor to the Theatre of the Absurd. Ubu the dog died in 1984.[3]
The sequence was referenced and parodied in pop culture: for instance, in the Family Guy episode "Running Mates" (2000), Peter Griffin, after saying the opening theme of The Facts of Life as his opening statement, says the line "Sit, Ubu, sit! ...Good dog!"; and in the Robot Chicken episode "Easter Basket" (2006), in the skit "Bad Dog" after the end credits, Seth Green says the line "Sit, Ubu, sit! ...Bad dog!", followed by the sound of a gunshot and a dog whimper.[4] In the television series Dharma & Greg, producer and show co-creator Chuck Lorre ended each episode with a briefly shown "vanity card" really only visible by recording the program with a VCR and then pausing the playback in order to read it.[5] With vanity card #7, shown at the end of Dharma & Greg episode "Dharma's Tangled Web" (1998), Lorre references the sequence "Sit, Ubu, sit" as a possible explanation for the secret of life.[6] In a 2010 episode of the cartoon "Batman:The Brave and the Bold", Batman's sidekick, Robin, overcomes Ras Al Ghul's head henchman, Ubu, and utters the line "Sit, Ubu. Sit".
Goldberg's 2008 autobiography was titled, Sit, Ubu, Sit: How I Went from Brooklyn to Hollywood with the Same Woman, the Same Dog, and a Lot Less Hair.
The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.
Product
The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.
Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
Price
Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.
Place
Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.
Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
Promotion
Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.
Promotion decisions involve advertising, public relations, media types, etc.