abhishreshthaa
Abhijeet S
TSR, Inc. was an American game publishing company most famous for publishing the Dungeons & Dragons role-playing game. The company was purchased in 1997 by Wizards of the Coast, which no longer uses the TSR name for its products.
Tactical Studies Rules was formed in 1973 as a partnership between Gary Gygax and Don Kaye, who scraped together $2,400 for startup costs,[1] as a means to publish formally and sell the rules of Dungeons & Dragons, one of the first modern role-playing games. They first published Cavaliers and Roundheads, a miniature game, to start generating income for TSR. The partnership was subsequently joined by Brian Blume and (temporarily) by Dave Arneson. Blume was admitted to the partnership to fund publishing of D&D instead of waiting for Cavaliers and Roundheads to generate enough revenue.[2] In 1974, TSR (with Gygax's basement as a base of operations) ran off 1,000 copies of Dungeons & Dragons, selling it for $10 and the extra dice needed for another $3.50.[1] TSR published Blume's Panzer Warfare in 1975, a World War II based miniature wargaming set of rules for use with 1:285 scale micro armour.
In the case of Medtronic, executives researched a potential new market in Asia by talking extensively with doctors in India and China. They learned that these doctors saw some of the current state-of-the-art features of heart pacemakers as unnecessary and too expensive. Instead, they wanted an affordable pacemaker that was reliable and easy to implant. This information led Medtronic to develop and market a new product, the Champion heart pacemaker, directed at the needs of this Asian market segment.
For the five-year marketing plan of Medtronic, these marketing mix activities include the following:
Product strategy. Offer a Champion brand heart pacemaker with features needed by Asian patients at an affordable price.
Price strategy. Manufacture Champion to control costs so that it can be priced below $1,000 (in U.S. dollars)—a fraction of the price of the state-of-the-art pacemakers offered in Western markets.
Promotion strategy. Feature demonstrations at cardiologist and medical conventions across Asia to introduce the Champion and highlight the device’s features and application.
Place (distribution) strategy. Search out, utilize, and train reputable medical distributors across Asia to call on cardiologists and medical clinics.
Tactical Studies Rules was formed in 1973 as a partnership between Gary Gygax and Don Kaye, who scraped together $2,400 for startup costs,[1] as a means to publish formally and sell the rules of Dungeons & Dragons, one of the first modern role-playing games. They first published Cavaliers and Roundheads, a miniature game, to start generating income for TSR. The partnership was subsequently joined by Brian Blume and (temporarily) by Dave Arneson. Blume was admitted to the partnership to fund publishing of D&D instead of waiting for Cavaliers and Roundheads to generate enough revenue.[2] In 1974, TSR (with Gygax's basement as a base of operations) ran off 1,000 copies of Dungeons & Dragons, selling it for $10 and the extra dice needed for another $3.50.[1] TSR published Blume's Panzer Warfare in 1975, a World War II based miniature wargaming set of rules for use with 1:285 scale micro armour.
In the case of Medtronic, executives researched a potential new market in Asia by talking extensively with doctors in India and China. They learned that these doctors saw some of the current state-of-the-art features of heart pacemakers as unnecessary and too expensive. Instead, they wanted an affordable pacemaker that was reliable and easy to implant. This information led Medtronic to develop and market a new product, the Champion heart pacemaker, directed at the needs of this Asian market segment.
For the five-year marketing plan of Medtronic, these marketing mix activities include the following:
Product strategy. Offer a Champion brand heart pacemaker with features needed by Asian patients at an affordable price.
Price strategy. Manufacture Champion to control costs so that it can be priced below $1,000 (in U.S. dollars)—a fraction of the price of the state-of-the-art pacemakers offered in Western markets.
Promotion strategy. Feature demonstrations at cardiologist and medical conventions across Asia to introduce the Champion and highlight the device’s features and application.
Place (distribution) strategy. Search out, utilize, and train reputable medical distributors across Asia to call on cardiologists and medical clinics.