Description
MARKETING MIX OF TITAN INDUSTRIES
Marketing mix of Titan Industries Product • Watches – TITAN, SONATA, FASTRACK, TOMMY HILFIGER, NEBULA, RAGA ORION, OCTANE • Jewellery-ZOYA, TANISHQ, GOLDPLUS • Eyewear – TITAN EYE+, FASTRACK Accessories • Precision engineering- Precision components, dashboard instruments, subsystems, automation solutions in Aerospace, Medical, Automotive Price The price of watches range from Rs.249 to Rs.10, 000 and above. The price of jewelry ranges from few thousands to some crores. The jewelries are offered to customer in many flexible payback options. The Fastrack brand offers many accessories to customer ranging from goggles to bags, belts etc. It is quite priced at premium level. The Sonata brand is priced at economy pricing. The precision instruments are priced based on the requirements and are customized accordingly. Place • It has more than 826 retail stores across India. • 331exclusive ‘World of Titan’ showrooms in 130 cities • 83 Fastrack stores. • 700 after-sales-service centers. • 130 Tanishq boutiques and Zoya stores • 31 Gold Plus stores. • 204 Titan Eye+ stores. Many of these stores are run by franchisees. It has its own exclusive design studios for jewelry and watches. It has both physical stores (brick) and market space(click). Promotion The promotional strategies of Titan Precision Engineering are
different from Watches, accessories and jewelry. For accessories, watches, jewels it has gift cards and loyalty cards to attract customers. The gold retailers offer customers with EMI options and installment schemes for gold. It has Katrina Kaif, Amir Khan, Soha Alikhan, Farhan Akthar, MS Dhoni,
doc_688265464.docx
MARKETING MIX OF TITAN INDUSTRIES
Marketing mix of Titan Industries Product • Watches – TITAN, SONATA, FASTRACK, TOMMY HILFIGER, NEBULA, RAGA ORION, OCTANE • Jewellery-ZOYA, TANISHQ, GOLDPLUS • Eyewear – TITAN EYE+, FASTRACK Accessories • Precision engineering- Precision components, dashboard instruments, subsystems, automation solutions in Aerospace, Medical, Automotive Price The price of watches range from Rs.249 to Rs.10, 000 and above. The price of jewelry ranges from few thousands to some crores. The jewelries are offered to customer in many flexible payback options. The Fastrack brand offers many accessories to customer ranging from goggles to bags, belts etc. It is quite priced at premium level. The Sonata brand is priced at economy pricing. The precision instruments are priced based on the requirements and are customized accordingly. Place • It has more than 826 retail stores across India. • 331exclusive ‘World of Titan’ showrooms in 130 cities • 83 Fastrack stores. • 700 after-sales-service centers. • 130 Tanishq boutiques and Zoya stores • 31 Gold Plus stores. • 204 Titan Eye+ stores. Many of these stores are run by franchisees. It has its own exclusive design studios for jewelry and watches. It has both physical stores (brick) and market space(click). Promotion The promotional strategies of Titan Precision Engineering are
different from Watches, accessories and jewelry. For accessories, watches, jewels it has gift cards and loyalty cards to attract customers. The gold retailers offer customers with EMI options and installment schemes for gold. It has Katrina Kaif, Amir Khan, Soha Alikhan, Farhan Akthar, MS Dhoni,
doc_688265464.docx