abhishreshthaa
Abhijeet S
Starbucks Corporation (NASDAQ: SBUX) is an international coffee and coffeehouse chain based in Seattle Washington.
Starbucks is the largest coffeehouse company in the world,[4] with over 17,800 stores in 49 countries, including over 11,000 in the United States, almost 800 in the UK, and nearly 1000 in Canada.[5]
Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers.
Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores.
From Starbucks' founding in later forms in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s. The first store outside the United States or Canada opened in the mid-'90s, and overseas stores now constitute almost one third of Starbucks' stores.[6] The company planned to open a net of 900 new stores outside of the United States in 2009,[7] but has announced 900 store closures in the United States since 2008.
Starbucks has been a target of protests on issues such as fair-trade policies, labor relations, environmental impact, political views, and anti-competitive practices.
The brand Starbucks, marketing mix is evaluated with very good outcome. ||The consistency of the product goes well with it’s price for very good products, the place (location) are known as being very relaxing for customers regardless if the freeway is next door. The atmosphere is so calming for customers. The price, product, place and promotion show consistency in their reputation of being a clean and up scale coffee shop.
In examination of Starbucks, it does a very good in serving the needs of its customers. The audiences consist of children (at times), students, adult, and seniors.
The changes, I would recommend are adding bigger booths in a seating area for four or more with possible high walls, but not all the way up to the ceiling only so phone conversations or typing don’t disturb you.
A change to the product line is maybe adding test trials of new flavors or upcoming new flavors to see the sale reaction from customers. New pastries or cookies are a great way to accommodate children while in line trying to order.
Packaging is a problem when the cardboard for the lattes can only really hold 2 but you put four in them. And when you’re on your way to work you have to maintain driving and making sure your bosses drink doesn’t spill over the interior of you car.
The pricing isn’t a big question at times. In my position if, I can’t afford going to Starbuck everyday then I’d rather make coffee at home instead of buying it somewhere else.
Starbucks sell some items at grocery stores. But the actual taste, smell, and atmosphere can only be sold at Starbucks.
The only real advertisement that is needed is radio. New coffee flavors advertisement and new location is a great thing to advertise when you’re in your vehicle needing a good tasting pick-me-up any time of day.
Starbucks is the largest coffeehouse company in the world,[4] with over 17,800 stores in 49 countries, including over 11,000 in the United States, almost 800 in the UK, and nearly 1000 in Canada.[5]
Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers.
Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores.
From Starbucks' founding in later forms in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s. The first store outside the United States or Canada opened in the mid-'90s, and overseas stores now constitute almost one third of Starbucks' stores.[6] The company planned to open a net of 900 new stores outside of the United States in 2009,[7] but has announced 900 store closures in the United States since 2008.
Starbucks has been a target of protests on issues such as fair-trade policies, labor relations, environmental impact, political views, and anti-competitive practices.
The brand Starbucks, marketing mix is evaluated with very good outcome. ||The consistency of the product goes well with it’s price for very good products, the place (location) are known as being very relaxing for customers regardless if the freeway is next door. The atmosphere is so calming for customers. The price, product, place and promotion show consistency in their reputation of being a clean and up scale coffee shop.
In examination of Starbucks, it does a very good in serving the needs of its customers. The audiences consist of children (at times), students, adult, and seniors.
The changes, I would recommend are adding bigger booths in a seating area for four or more with possible high walls, but not all the way up to the ceiling only so phone conversations or typing don’t disturb you.
A change to the product line is maybe adding test trials of new flavors or upcoming new flavors to see the sale reaction from customers. New pastries or cookies are a great way to accommodate children while in line trying to order.
Packaging is a problem when the cardboard for the lattes can only really hold 2 but you put four in them. And when you’re on your way to work you have to maintain driving and making sure your bosses drink doesn’t spill over the interior of you car.
The pricing isn’t a big question at times. In my position if, I can’t afford going to Starbuck everyday then I’d rather make coffee at home instead of buying it somewhere else.
Starbucks sell some items at grocery stores. But the actual taste, smell, and atmosphere can only be sold at Starbucks.
The only real advertisement that is needed is radio. New coffee flavors advertisement and new location is a great thing to advertise when you’re in your vehicle needing a good tasting pick-me-up any time of day.