Marketing Mix of Southwest Airlines Co.

[abhishreshthaa]

<h2>Marketing Mix of Southwest Airlines Co</h2>

​

Southwest Airlines Co. (NYSE: LUV) is an American low-cost airline and the world's largest low-cost carrier. The airline has its headquarters on the grounds of Dallas Love Field in Dallas, Texas. Southwest is the largest airline in the world by number of passengers carried per year (as of 2009).[3] Southwest maintains the fifth-largest passenger fleet of aircraft among all of the world's commercial airlines. As of December 31, 2009, Southwest operates more than 3,200 flights daily.

Southwest Airlines has carried more passengers than any other U.S. airline since August 2006 for combined domestic and international passengers according to the U.S. Department of Transportation's Bureau of Transportation Statistics.[6] Southwest Airlines is one of the world’s most profitable airlines, posting a profit for the 37th consecutive year in January 2010.[7]

Southwest's successful business model involves flying multiple short, quick trips into the secondary (more efficient and less costly) airports of major markets, and using only one aircraft type, the Boeing 737. On September 27, 2010, Southwest Airlines announced it would acquire AirTran Airways. The company caters to people of all ages who needs food sustenance and are most of the time need a place where they can get their food in the fastest time possible,

Production/Marketing/Selling approach

Beginning in the twentieth century, the world was introduced to the telephone, air travel, and other technological advances that greatly influenced sales management practices. Salespersons began receiving formal sales training, were assigned exclusive sales territories, and learned canned sales presentations. Sales management must understand the customer buying process and insure the sales force organizational design matches the buying process. This means that sales managers must either adopt a sales force structure that delivers a level of service consistent with competitors or establish an organization that is distinctly superior (Honeycutt, Ford, & Simintiras 2003).

Managers discover that all sales effort is not the same. This is evident when two salespersons conduct the same number of customer calls, but one salesperson closes significantly higher levels of sales dollars. The perceptive manager will realize that training can help the marginal salesperson achieve higher quality and more effective sales calls (Honeycutt, Ford, & Simintiras 2003). Sales management is vital for any business organization. A business that cannot expand if it has problems on its sales management processes. Mc Donald’s corporation makes use of sales management strategy and merges it with its selling approach. The company is concentrated on the selling approach since it wants to make sure that the products it makes will be purchased by the clients. The company aims to sell as much products as possible but they make sure that the products they sell will not cause health problems to their clients.

 

[jitendra05]

<h2>Marketing Mix of Southwest Airlines Co</h2>

​

Southwest Airlines Co. (NYSE: LUV) is an American low-cost airline and the world's largest low-cost carrier. The airline has its headquarters on the grounds of Dallas Love Field in Dallas, Texas. Southwest is the largest airline in the world by number of passengers carried per year (as of 2009).[3] Southwest maintains the fifth-largest passenger fleet of aircraft among all of the world's commercial airlines. As of December 31, 2009, Southwest operates more than 3,200 flights daily.

Southwest Airlines has carried more passengers than any other U.S. airline since August 2006 for combined domestic and international passengers according to the U.S. Department of Transportation's Bureau of Transportation Statistics.[6] Southwest Airlines is one of the world’s most profitable airlines, posting a profit for the 37th consecutive year in January 2010.[7]

Southwest's successful business model involves flying multiple short, quick trips into the secondary (more efficient and less costly) airports of major markets, and using only one aircraft type, the Boeing 737. On September 27, 2010, Southwest Airlines announced it would acquire AirTran Airways. The company caters to people of all ages who needs food sustenance and are most of the time need a place where they can get their food in the fastest time possible,

Production/Marketing/Selling approach

Beginning in the twentieth century, the world was introduced to the telephone, air travel, and other technological advances that greatly influenced sales management practices. Salespersons began receiving formal sales training, were assigned exclusive sales territories, and learned canned sales presentations. Sales management must understand the customer buying process and insure the sales force organizational design matches the buying process. This means that sales managers must either adopt a sales force structure that delivers a level of service consistent with competitors or establish an organization that is distinctly superior (Honeycutt, Ford, & Simintiras 2003).

Managers discover that all sales effort is not the same. This is evident when two salespersons conduct the same number of customer calls, but one salesperson closes significantly higher levels of sales dollars. The perceptive manager will realize that training can help the marginal salesperson achieve higher quality and more effective sales calls (Honeycutt, Ford, & Simintiras 2003). Sales management is vital for any business organization. A business that cannot expand if it has problems on its sales management processes. Mc Donald’s corporation makes use of sales management strategy and merges it with its selling approach. The company is concentrated on the selling approach since it wants to make sure that the products it makes will be purchased by the clients. The company aims to sell as much products as possible but they make sure that the products they sell will not cause health problems to their clients.

Hey abhi, thanks for your sharing and i am sure it would help many people. Well, I also want to share some information on Southwest Airlines Co so that more and more people can take benefit from your thread.