Description
MARKETING MIX OF SONY ERICSSON
Marketing Mix Sony Ericson Product The products of Sony Ericsson include Mobile Phones and Accessories. The range of Sony Ericsson’s Phones & Accessories is class apart from others. The mobiles are designed keeping in mind wide range of customers and usage. Phones: Talk & Text Phones: F305, K330 etc Camera Phones: Satio, C510, C903etc. Music Phones: W705, W995, Aino etc. Design Phones: T700, Z555i, etc. Web & Email phones: X1, P1i etc. Accessories: Music: Snap on speaker stand, Outdoor wireless speaker, Stereo portable handsfree Imaging: Video viewing stand, Phone tripod Cases, cover, Styli: Party Case, Travel Wallet, Stylus Pack, Classic case Connectivity & Power: Battery Charger adapter, Power Pack, Handsfree: Bluetooth headset, Bluetooth watches, Bluetooth Headset Car: Bluetooth car speakerphone, Bluetooth car handsfree Price The phones are in such a way that there are designs for different budgets. The company targets all the customers ranging from low-end customers to high end customers. The of phones start fromRs.1700/- and it goes up to Rs. 40000/Promotion The Promotional activities are mainly done through advertising. Sony Ericsson has been sponsoring WTA tours. The Brand Ambassadors of the company include many tennis stars such as Maria Sharapova, pop stars and actors in different countries. The company has also adopted the method of Sales Promotion by giving free gifts or use of “Scratch Card”. Place The distribution method adopted by the company is One Channel distribution. This means that the customers buy their products from the retailers recognized by the Sony Ericsson, and these retailers buy the product from the company itself. The company does not sell its product online through its website.
doc_289073420.docx
MARKETING MIX OF SONY ERICSSON
Marketing Mix Sony Ericson Product The products of Sony Ericsson include Mobile Phones and Accessories. The range of Sony Ericsson’s Phones & Accessories is class apart from others. The mobiles are designed keeping in mind wide range of customers and usage. Phones: Talk & Text Phones: F305, K330 etc Camera Phones: Satio, C510, C903etc. Music Phones: W705, W995, Aino etc. Design Phones: T700, Z555i, etc. Web & Email phones: X1, P1i etc. Accessories: Music: Snap on speaker stand, Outdoor wireless speaker, Stereo portable handsfree Imaging: Video viewing stand, Phone tripod Cases, cover, Styli: Party Case, Travel Wallet, Stylus Pack, Classic case Connectivity & Power: Battery Charger adapter, Power Pack, Handsfree: Bluetooth headset, Bluetooth watches, Bluetooth Headset Car: Bluetooth car speakerphone, Bluetooth car handsfree Price The phones are in such a way that there are designs for different budgets. The company targets all the customers ranging from low-end customers to high end customers. The of phones start fromRs.1700/- and it goes up to Rs. 40000/Promotion The Promotional activities are mainly done through advertising. Sony Ericsson has been sponsoring WTA tours. The Brand Ambassadors of the company include many tennis stars such as Maria Sharapova, pop stars and actors in different countries. The company has also adopted the method of Sales Promotion by giving free gifts or use of “Scratch Card”. Place The distribution method adopted by the company is One Channel distribution. This means that the customers buy their products from the retailers recognized by the Sony Ericsson, and these retailers buy the product from the company itself. The company does not sell its product online through its website.
doc_289073420.docx