abhishreshthaa
Abhijeet S
Sony Ericsson is a joint venture established on October 1, 2001[1] by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to manufacture mobile phones. The stated reason for this venture is to combine Sony's consumer electronics expertise with Ericsson's technological knowledge in the communications sector. Both companies have stopped making their own mobile phones.
The company's global management is based in Hammersmith in London, United Kingdom, and it has research & development teams in Lund, Sweden; Tokyo, Japan; Beijing, China and Redwood Shores, United States. By 2009, it was the fourth-largest mobile phone manufacturer in the world after Nokia, Samsung and LG.[5] The sales of products largely increased due to the launch of the adaptation of Sony's popular Walkman and Cyber-shot series.
Product
The products of Sony Ericsson include Mobile Phones and Accessories. The range of Sony Ericsson’s Phones & Accessories is class apart from others. The mobiles are designed keeping in mind wide range of customers and usage.
Phones:
Talk & Text Phones: F305, K330 etc
Camera Phones: Satio, C510, C903etc.
Music Phones: W705, W995, Aino etc.
Design Phones: T700, Z555i, etc.
Web & Email phones: X1, P1i etc.
Accessories:
Music: Snap on speaker stand, Outdoor wireless speaker, Stereo portable handsfree
Imaging: Video viewing stand, Phone tripod
Cases, cover, Styli: Party Case, Travel Wallet, Stylus Pack, Classic case
Connectivity & Power: Battery Charger adapter, Power Pack,
Handsfree: Bluetooth headset, Bluetooth watches, Bluetooth Headset
Car: Bluetooth car speakerphone, Bluetooth car handsfree
Price
The phones are in such a way that there are designs for different budgets. The company targets all the customers ranging from low-end customers to high end customers. The Pricing of phones start fromRs.1700/- and it goes up to Rs. 40000/-
Promotion
The Promotional activities are mainly done through advertising. Sony Ericsson has been sponsoring WTA tours. The Brand Ambassadors of the company include many tennis stars such as Maria Sharapova, pop stars and actors in different countries. The company has also adopted the method of Sales Promotion by giving free gifts or use of “Scratch Card”.
Place
The distribution method adopted by the company is One Channel distribution. This means that the customers buy their products from the retailers recognized by the Sony Ericsson, and these retailers buy the product from the company itself. The company does not sell its product online through its website.
The company's global management is based in Hammersmith in London, United Kingdom, and it has research & development teams in Lund, Sweden; Tokyo, Japan; Beijing, China and Redwood Shores, United States. By 2009, it was the fourth-largest mobile phone manufacturer in the world after Nokia, Samsung and LG.[5] The sales of products largely increased due to the launch of the adaptation of Sony's popular Walkman and Cyber-shot series.
Product
The products of Sony Ericsson include Mobile Phones and Accessories. The range of Sony Ericsson’s Phones & Accessories is class apart from others. The mobiles are designed keeping in mind wide range of customers and usage.
Phones:
Talk & Text Phones: F305, K330 etc
Camera Phones: Satio, C510, C903etc.
Music Phones: W705, W995, Aino etc.
Design Phones: T700, Z555i, etc.
Web & Email phones: X1, P1i etc.
Accessories:
Music: Snap on speaker stand, Outdoor wireless speaker, Stereo portable handsfree
Imaging: Video viewing stand, Phone tripod
Cases, cover, Styli: Party Case, Travel Wallet, Stylus Pack, Classic case
Connectivity & Power: Battery Charger adapter, Power Pack,
Handsfree: Bluetooth headset, Bluetooth watches, Bluetooth Headset
Car: Bluetooth car speakerphone, Bluetooth car handsfree
Price
The phones are in such a way that there are designs for different budgets. The company targets all the customers ranging from low-end customers to high end customers. The Pricing of phones start fromRs.1700/- and it goes up to Rs. 40000/-
Promotion
The Promotional activities are mainly done through advertising. Sony Ericsson has been sponsoring WTA tours. The Brand Ambassadors of the company include many tennis stars such as Maria Sharapova, pop stars and actors in different countries. The company has also adopted the method of Sales Promotion by giving free gifts or use of “Scratch Card”.
Place
The distribution method adopted by the company is One Channel distribution. This means that the customers buy their products from the retailers recognized by the Sony Ericsson, and these retailers buy the product from the company itself. The company does not sell its product online through its website.