abhishreshthaa
Abhijeet S
PeopleSoft, Inc. was a company that provided human resource management systems (HRMS) and customer relationship management (CRM) software, as well as software solutions for manufacturing, financials, enterprise performance management, and student administration to large corporations, governments, and organizations. It existed as an independent corporation until its acquisition by Oracle Corporation in 2005. The PeopleSoft name and product line are now marketed by Oracle.
Founded in 1987 by David Duffield and Ken Morris, PeopleSoft was originally headquartered in Walnut Creek, California before moving to Pleasanton, California. Duffield envisioned a client–server version of Integral Systems' popular mainframe HRMS package.
The company's sole venture backing came from Norwest Venture Partners ("NVP"))[citation needed]. George J. Still, Jr. from NVP joined the Board of Directors[citation needed] .
PeopleSoft version 1, released in the late 1980s, was the first fully-integrated, robust client–server HRMS application suite.[1]
PeopleSoft expanded its product range to include a financials module in 1992, distribution in 1994, and manufacturing in 1996 after the acquisition of Red Pepper.[1]
Price
There are many ways to price a product. Let's have a look at some of them and try to understand the best policy/strategy in various situations. Read more...
Place
Another element of Neil H.Borden's Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Read more...
Product
* For many a product is simply the tangible, phsysical entity that they may be buying or selling. You buy a new car and that's the product - simple! Or maybe not. When you buy a car, is the product more complex than you first thought? The Three Levels of a Product . . . Read more...
* The Product Life Cycle (PLC) is based upon the biological life cycle. For example, a seed is planted (introduction); it begins to sprout (growth); it shoots out leaves and puts down roots as it becomes an adult (maturity); after a long period as an adult the plant begins to shrink and die out (decline). Read more...
* The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC). However, CLC focuses upon the creation of and delivery of lifetime value to the customer i.e. looks at the products or services that customers NEED throughout their lives. Read more...
Promotion
Another one of the 4P's is promotion. This includes all of the tools available to the marketer for 'marketing communication'. As with Neil H.Borden's marketing mix, marketing communications has its own 'promotions mix.' Think of it like a cake mix, the basic ingredients are always the same. However if you vary the amounts of one of the ingredients, the final outcome is different. Read more...
Physical Evidence
Physical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. There are many examples of physical evidence, including some of the following: Read more...
People
People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the 'individual needs' of the person consuming it. Read more...
Process
Process is another element of the extended marketing mix, or 7P's.There are a number of perceptions of the concept of process within the business and marketing literature. Some see processes as a means to achieve an outcome, for example - to achieve a 30% market share a company implements a marketing planning process.
Founded in 1987 by David Duffield and Ken Morris, PeopleSoft was originally headquartered in Walnut Creek, California before moving to Pleasanton, California. Duffield envisioned a client–server version of Integral Systems' popular mainframe HRMS package.
The company's sole venture backing came from Norwest Venture Partners ("NVP"))[citation needed]. George J. Still, Jr. from NVP joined the Board of Directors[citation needed] .
PeopleSoft version 1, released in the late 1980s, was the first fully-integrated, robust client–server HRMS application suite.[1]
PeopleSoft expanded its product range to include a financials module in 1992, distribution in 1994, and manufacturing in 1996 after the acquisition of Red Pepper.[1]
Price
There are many ways to price a product. Let's have a look at some of them and try to understand the best policy/strategy in various situations. Read more...
Place
Another element of Neil H.Borden's Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Read more...
Product
* For many a product is simply the tangible, phsysical entity that they may be buying or selling. You buy a new car and that's the product - simple! Or maybe not. When you buy a car, is the product more complex than you first thought? The Three Levels of a Product . . . Read more...
* The Product Life Cycle (PLC) is based upon the biological life cycle. For example, a seed is planted (introduction); it begins to sprout (growth); it shoots out leaves and puts down roots as it becomes an adult (maturity); after a long period as an adult the plant begins to shrink and die out (decline). Read more...
* The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC). However, CLC focuses upon the creation of and delivery of lifetime value to the customer i.e. looks at the products or services that customers NEED throughout their lives. Read more...
Promotion
Another one of the 4P's is promotion. This includes all of the tools available to the marketer for 'marketing communication'. As with Neil H.Borden's marketing mix, marketing communications has its own 'promotions mix.' Think of it like a cake mix, the basic ingredients are always the same. However if you vary the amounts of one of the ingredients, the final outcome is different. Read more...
Physical Evidence
Physical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. There are many examples of physical evidence, including some of the following: Read more...
People
People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the 'individual needs' of the person consuming it. Read more...
Process
Process is another element of the extended marketing mix, or 7P's.There are a number of perceptions of the concept of process within the business and marketing literature. Some see processes as a means to achieve an outcome, for example - to achieve a 30% market share a company implements a marketing planning process.