abhishreshthaa
Abhijeet S
Netscape Communications (formerly known as Netscape Communications Corporation and commonly known as Netscape) is a US computer services company, best known for its web browser. When it was an independent company, its headquarters were in Mountain View, California.[1] The name Netscape was a trademark of Cisco Systems, that was granted to the company.[2]
Netscape's web browser was once dominant in terms of usage share, but lost most of that share to Internet Explorer during the first browser war. By the end of 2006, the usage share of Netscape browsers had fallen, from over 90% in the mid 1990s, to less than 1%. Netscape developed the Secure Sockets Layer Protocol (SSL) for securing online communication, which is still widely used,[3] as well as JavaScript, the most widely-used language for client-side scripting of web pages.
Netscape stock traded between 1995 and 2003, subsequently as a subsidiary of AOL. However, it became a holding company following AOL's purchase of Netscape in 1998. The Netscape brand is still extensively used by AOL. Some services currently offered under the Netscape brand, other than the web browser, include a discount Internet service provider and a popular social news website. In December 2007, AOL announced it would no longer be updating the Netscape browser. Tom Drapeau, director of AOL's Netscape Brand, announced that the company would stop supporting Netscape software products as of March 1, 2008.[4] The decision met mixed reactions from communities, with many arguing that the termination of product support is significantly belated. Internet security site Security Watch stated that a trend of infrequent security updates for AOL's Netscape cause the browser to become a "security liability", specifically the 2005–2007 versions, Netscape Browser 8.[5] Asa Dotzler, one of Firefox's original bug testers, greeted the news with "good riddance" in his blog post, but praised the various members of the Netscape team over the years for enabling the creation of Mozilla in 1998.[6] Others protested and petitioned AOL to continue providing vital security fixes to unknowing or loyal users of its software, as well as protection of a well-known brand
The marketing mix
The value delivering task
‡ Marketing a process of creating & delivering value
‡ Marketers delivers value thro market offers
‡ Mechanism of delivering value is established
‡ Tasks:
± Marketers create products and satisfied the stated needs
± Carries out functions of transportation to reach consumer
± communicates the benefits of the offer
‡ promotional activites
‡ personal selling
‡ advertising
‡ sales promotion
± tackling price mechanism accepted by the consumer
The 4 P¶s of marketing
‡ product
‡ price
‡ place
‡ promotion
constitute the sole
vehicles for creating &
delivering the
customer value
‡ James Culliton,
marketing expert,
coined the marketing
mix term
‡ said, ³ the dynamics
of marketing process
and the versatility of
the marketing mix tool
can not be described
any better ´
‡ Neil Borden
popularized the
concept of marketing
mix
‡ Jerome McCarthy,
American professor
used 4P¶s of
marketing
‡ says, assembling and
managing marketing
mix is the crux of the
marketing task
‡ the mkt manager
achieve the marketing
objectives thro
marketing mix
elements of marketing mix
‡ product:
± product design
± features
± brand name
± models
± styles
± appearance
± product quality
± warranty
± package:
‡ design type
‡ material
‡ size
‡ appearance and labeling
± service:
‡ pre sale and post sale
‡ service standards
‡ service charges
‡ place
± channel of distribution
‡ channel design
‡ type of intermediaries
‡ location of outlet
‡ channel remuneration
‡ dealer-principal
relations,
‡ etc
± physical distribution:
‡ transportation
‡ warehousing
‡ inventory level
‡ order processing
‡ \etc
elements of marketing mix
‡ price:
± pricing policies
± margins
± discounts and rebates
± terms of delivery
± payment terms
± credit terms
± installment purchase
facilities
± resale price
maintenance
‡ promotion:
± personal selling:
‡ selling expertise
‡ size of sales force
‡ quality of sales force
± advertising:
‡ media mix
‡ vehicles
‡ programmes
± sales promotion
± publicity and public
relations
environmental variables of
marketing
‡ besides marketing mix variables, manager
tackles another set of variable outside firm
‡ variable outside control of the firm:
± set of competition
± the set of consumers
± the government
± natural forces
± called environmental variables
Netscape's web browser was once dominant in terms of usage share, but lost most of that share to Internet Explorer during the first browser war. By the end of 2006, the usage share of Netscape browsers had fallen, from over 90% in the mid 1990s, to less than 1%. Netscape developed the Secure Sockets Layer Protocol (SSL) for securing online communication, which is still widely used,[3] as well as JavaScript, the most widely-used language for client-side scripting of web pages.
Netscape stock traded between 1995 and 2003, subsequently as a subsidiary of AOL. However, it became a holding company following AOL's purchase of Netscape in 1998. The Netscape brand is still extensively used by AOL. Some services currently offered under the Netscape brand, other than the web browser, include a discount Internet service provider and a popular social news website. In December 2007, AOL announced it would no longer be updating the Netscape browser. Tom Drapeau, director of AOL's Netscape Brand, announced that the company would stop supporting Netscape software products as of March 1, 2008.[4] The decision met mixed reactions from communities, with many arguing that the termination of product support is significantly belated. Internet security site Security Watch stated that a trend of infrequent security updates for AOL's Netscape cause the browser to become a "security liability", specifically the 2005–2007 versions, Netscape Browser 8.[5] Asa Dotzler, one of Firefox's original bug testers, greeted the news with "good riddance" in his blog post, but praised the various members of the Netscape team over the years for enabling the creation of Mozilla in 1998.[6] Others protested and petitioned AOL to continue providing vital security fixes to unknowing or loyal users of its software, as well as protection of a well-known brand
The marketing mix
The value delivering task
‡ Marketing a process of creating & delivering value
‡ Marketers delivers value thro market offers
‡ Mechanism of delivering value is established
‡ Tasks:
± Marketers create products and satisfied the stated needs
± Carries out functions of transportation to reach consumer
± communicates the benefits of the offer
‡ promotional activites
‡ personal selling
‡ advertising
‡ sales promotion
± tackling price mechanism accepted by the consumer
The 4 P¶s of marketing
‡ product
‡ price
‡ place
‡ promotion
constitute the sole
vehicles for creating &
delivering the
customer value
‡ James Culliton,
marketing expert,
coined the marketing
mix term
‡ said, ³ the dynamics
of marketing process
and the versatility of
the marketing mix tool
can not be described
any better ´
‡ Neil Borden
popularized the
concept of marketing
mix
‡ Jerome McCarthy,
American professor
used 4P¶s of
marketing
‡ says, assembling and
managing marketing
mix is the crux of the
marketing task
‡ the mkt manager
achieve the marketing
objectives thro
marketing mix
elements of marketing mix
‡ product:
± product design
± features
± brand name
± models
± styles
± appearance
± product quality
± warranty
± package:
‡ design type
‡ material
‡ size
‡ appearance and labeling
± service:
‡ pre sale and post sale
‡ service standards
‡ service charges
‡ place
± channel of distribution
‡ channel design
‡ type of intermediaries
‡ location of outlet
‡ channel remuneration
‡ dealer-principal
relations,
‡ etc
± physical distribution:
‡ transportation
‡ warehousing
‡ inventory level
‡ order processing
‡ \etc
elements of marketing mix
‡ price:
± pricing policies
± margins
± discounts and rebates
± terms of delivery
± payment terms
± credit terms
± installment purchase
facilities
± resale price
maintenance
‡ promotion:
± personal selling:
‡ selling expertise
‡ size of sales force
‡ quality of sales force
± advertising:
‡ media mix
‡ vehicles
‡ programmes
± sales promotion
± publicity and public
relations
environmental variables of
marketing
‡ besides marketing mix variables, manager
tackles another set of variable outside firm
‡ variable outside control of the firm:
± set of competition
± the set of consumers
± the government
± natural forces
± called environmental variables
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