abhishreshthaa
Abhijeet S
Macromedia was a former American graphics and web-development software house (1992-2005) headquartered in San Francisco, California that produced such products as Flash and Dreamweaver. Its rival, Adobe Systems, acquired Macromedia on December 3, 2005 and as of 2010[update] controls the line of Macromedia products.
Macromedia originated in the 1992 merger of Authorware Inc. (makers of Authorware) and MacroMind-Paracomp (makers of Macromind Director).
Director, an interactive multimedia-authoring tool widely used to make CD-ROMs and information kiosks, served as Macromedia's flagship product until the mid-1990s. As the CD-ROM market began to decline and the World Wide Web gained in popularity, Macromedia created Shockwave, a Director-viewer plugin for Web browsers, but decided it also needed to expand its market by branching out into web-native media tools.
In January 1995, Macromedia acquired Altsys for its intellectual property; in particular, FreeHand, a page-layout and vector-drawing program very similar to Adobe Illustrator. FreeHand's vector-graphics rendering engine and other software components within the program would prove useful to Macromedia in the development of technologies to support its web strategy.
To jumpstart its web strategy further[citation needed], Macromedia made two acquisitions in 1996. First, Macromedia acquired FutureWave Software, makers of FutureSplash Animator, an animation tool which FutureWave Software had originally developed for pen-based computing devices. Because of the small size of the FutureSplash viewer application, it was particularly suited for download over the Web, where most users, at the time, had low-bandwidth connections. Macromedia renamed Splash to Macromedia Flash, and following the lead of Netscape, distributed the Flash Player as a free browser plugin in order to quickly gain market share. As of 2005, more computers worldwide had the Flash Player installed than any other Web media format, including Java, QuickTime, RealNetworks and Windows Media Player[1]. As Flash matured, Macromedia's focus shifted from marketing it as a graphics and media tool to promoting it as a Web application platform, adding scripting and data access capabilities to the player while attempting to retain its small footprint.
MARKETING MIX
After considering all the competitive marketingstrategies and theopportunities in the market wehave planned about marketing mix. Allthatactivities that we have adopted to producethe response in the target marketis called themarketing mix. Normally marketing mixincludes four variablesknown as Product, Price,Place, and Promotion. We have seen which kindofproduct is opportunity for us to capture themarket so that our total revenuecould bemaximized. Here below is the brief note on eachvariable
roductroduct means the goods and services thecompany offered to the target market.Pricerice is the amount of money customer has topay to obtain the product.Placement: Place includes company’s activitiesthat makesthe product available to targetconsumer.
Promotion: Activities that communicate themerits of theproduct and persuade target consumer to buy.Below is the detail on marketing mix strategy of our productCheers--the Chocolate toothpaste:-
PRODUCT
Product means any physical thing which can beoffer in the market and itsright can also be transfer from one person toanother person.
GENERIC NAME
Generic name mean the original name of theproduct which we are offering.In our case the generic name is:TOOTHPASTEProduct classificationOur fall in the category of consumer product thatis convenience productProduct attributes1) qualityOur product is cost benefit n consumer valueadded good2) product featuresProduct features are competitive tool for
differentiating the company’sproduct from competitor’sproducts. Our productcheers is unique in itsfeatures that give it edge to its competitors1.unique in taste cause no other company isoffering a toothpaste inchocolate flavor 2.have no side effect if a kid swallowedaccidentally while brushing3.low in price and fine in quality4.have promising fluoride who help in thegrowth of teeth3) product style and designproduct style is the appearance of the productand design is the usefulness of the product. So as our product cheer isconcerned it is also unique its instyle and design too.as shown in the pic
Marketing-Mix
According to Stanton marketing mix is acombination of four elements(4Ps)Product,Pricing structure, Physicaldistribution system, and Promotionalactivities used tosatisfy the needs of anorganization’s target market (s)and, at thesame time,achieve its marketing objectives.Every business enterprises has todetermine itsmarketing-mix for thesatisfaction of needs of the customers.Marketing-mixrepresents a blending of decisions in four areas-product, pricing,promotion andphysical distribution. Theseelements are inter-related because decisionin one areausually affects actions in theothers.The basic purpose to determining themarketing-mix is to satisfy the needsandwants of the customers in the mosteffective manner. As the needs of customers andthe environmental factorschange, the marketing-mix is also changed.Thus,marketing-mix is a dynamic concept. It
concentrates on how to satisfy the needsofthe customers.Marketing-mix is a combination of several-mixes. Marketing-mix encompassesproduct-mix (brand, quality, weight, etc.); Price-mix(unit price, discount, credit, etc.);promotion-mix(advertising, salesmanship and salespromotion); and place-mix(distributionchannels, transport, storage etc)
Nature of Marketing-Mix
Marketing-mix is the marketing manager'sinstrument for the attainment ofmarketinggoals. It is composed of four ingredients: (i)product, (ii) pricing (iii)promotional activities,and (iv) physical distribution. Theseelements constitute thecore of themarketing system of a firm. A marketingmanager implements hismarketingstrategies and policies through theseinstruments.
Importance of Marketing-Mix
Marketing-mix represents a blending of four elements, namely, product, price,promotionand physical distribution. Determination of marketing-mix is an importantdecision which
the marketing manager has to take. If proper marketing-mix isdetermined, thefollowing benefits will accure to theorganization: (i) Marketing-mix serves as the link betweenthe business firm and its customers.Itfocuses attention on the satisfaction of customers. Thus, it helps inpursuingconsumer-oriented marketing.(ii) Since marketing-mix takes care of theneeds of the customers, it helps inincreasing sales and earning higher profits.(iii) Marketing-mix gives consideration to thevarious elements of the marketingsystem.There is a balanced relation between theseelements. For instance, the priceof aproduct depends upon its features andbranding, packaging, etc. The mediaofadvertisement will depend upon theproduct and its features. The channelsofdistribution will also depend upon thenature, utility, etc. of the product.(iv) Marketing-mix facilitates meeting therequirement of different types ofcustomers,product design, pricing, promotion and
distribution will depend upon theneeds andpurchasing power of the customers. If therequirement of customerschanges,marketing-mix will also be changed tosatisfy their requirements.Components and interaction of marketing-mix
1. Product.
Product-mix involves planning, developingand producing the right types of productsand services to be marketed by thefirm. It deals with the product range,durabilityand other qualities and other features. In short, product planning anddevelopmentinvolves decisions about: (i)quality of the product (ii) size of the product,(iii) designof the product (iv) volume of theproduction (v) packaging (vi) warranties andafter-sales service,
2. Price
:It is one of the most difficult tasks of themarketing manager to fix the right price.Themarketing manager has to do a lot of exercise to determine the price. Heshoulddetermine the price in such a way
Macromedia originated in the 1992 merger of Authorware Inc. (makers of Authorware) and MacroMind-Paracomp (makers of Macromind Director).
Director, an interactive multimedia-authoring tool widely used to make CD-ROMs and information kiosks, served as Macromedia's flagship product until the mid-1990s. As the CD-ROM market began to decline and the World Wide Web gained in popularity, Macromedia created Shockwave, a Director-viewer plugin for Web browsers, but decided it also needed to expand its market by branching out into web-native media tools.
In January 1995, Macromedia acquired Altsys for its intellectual property; in particular, FreeHand, a page-layout and vector-drawing program very similar to Adobe Illustrator. FreeHand's vector-graphics rendering engine and other software components within the program would prove useful to Macromedia in the development of technologies to support its web strategy.
To jumpstart its web strategy further[citation needed], Macromedia made two acquisitions in 1996. First, Macromedia acquired FutureWave Software, makers of FutureSplash Animator, an animation tool which FutureWave Software had originally developed for pen-based computing devices. Because of the small size of the FutureSplash viewer application, it was particularly suited for download over the Web, where most users, at the time, had low-bandwidth connections. Macromedia renamed Splash to Macromedia Flash, and following the lead of Netscape, distributed the Flash Player as a free browser plugin in order to quickly gain market share. As of 2005, more computers worldwide had the Flash Player installed than any other Web media format, including Java, QuickTime, RealNetworks and Windows Media Player[1]. As Flash matured, Macromedia's focus shifted from marketing it as a graphics and media tool to promoting it as a Web application platform, adding scripting and data access capabilities to the player while attempting to retain its small footprint.
MARKETING MIX
After considering all the competitive marketingstrategies and theopportunities in the market wehave planned about marketing mix. Allthatactivities that we have adopted to producethe response in the target marketis called themarketing mix. Normally marketing mixincludes four variablesknown as Product, Price,Place, and Promotion. We have seen which kindofproduct is opportunity for us to capture themarket so that our total revenuecould bemaximized. Here below is the brief note on eachvariable
roductroduct means the goods and services thecompany offered to the target market.Pricerice is the amount of money customer has topay to obtain the product.Placement: Place includes company’s activitiesthat makesthe product available to targetconsumer.Promotion: Activities that communicate themerits of theproduct and persuade target consumer to buy.Below is the detail on marketing mix strategy of our productCheers--the Chocolate toothpaste:-
PRODUCT
Product means any physical thing which can beoffer in the market and itsright can also be transfer from one person toanother person.
GENERIC NAME
Generic name mean the original name of theproduct which we are offering.In our case the generic name is:TOOTHPASTEProduct classificationOur fall in the category of consumer product thatis convenience productProduct attributes1) qualityOur product is cost benefit n consumer valueadded good2) product featuresProduct features are competitive tool for
differentiating the company’sproduct from competitor’sproducts. Our productcheers is unique in itsfeatures that give it edge to its competitors1.unique in taste cause no other company isoffering a toothpaste inchocolate flavor 2.have no side effect if a kid swallowedaccidentally while brushing3.low in price and fine in quality4.have promising fluoride who help in thegrowth of teeth3) product style and designproduct style is the appearance of the productand design is the usefulness of the product. So as our product cheer isconcerned it is also unique its instyle and design too.as shown in the pic
Marketing-Mix
According to Stanton marketing mix is acombination of four elements(4Ps)Product,Pricing structure, Physicaldistribution system, and Promotionalactivities used tosatisfy the needs of anorganization’s target market (s)and, at thesame time,achieve its marketing objectives.Every business enterprises has todetermine itsmarketing-mix for thesatisfaction of needs of the customers.Marketing-mixrepresents a blending of decisions in four areas-product, pricing,promotion andphysical distribution. Theseelements are inter-related because decisionin one areausually affects actions in theothers.The basic purpose to determining themarketing-mix is to satisfy the needsandwants of the customers in the mosteffective manner. As the needs of customers andthe environmental factorschange, the marketing-mix is also changed.Thus,marketing-mix is a dynamic concept. It
concentrates on how to satisfy the needsofthe customers.Marketing-mix is a combination of several-mixes. Marketing-mix encompassesproduct-mix (brand, quality, weight, etc.); Price-mix(unit price, discount, credit, etc.);promotion-mix(advertising, salesmanship and salespromotion); and place-mix(distributionchannels, transport, storage etc)
Nature of Marketing-Mix
Marketing-mix is the marketing manager'sinstrument for the attainment ofmarketinggoals. It is composed of four ingredients: (i)product, (ii) pricing (iii)promotional activities,and (iv) physical distribution. Theseelements constitute thecore of themarketing system of a firm. A marketingmanager implements hismarketingstrategies and policies through theseinstruments.
Importance of Marketing-Mix
Marketing-mix represents a blending of four elements, namely, product, price,promotionand physical distribution. Determination of marketing-mix is an importantdecision which
the marketing manager has to take. If proper marketing-mix isdetermined, thefollowing benefits will accure to theorganization: (i) Marketing-mix serves as the link betweenthe business firm and its customers.Itfocuses attention on the satisfaction of customers. Thus, it helps inpursuingconsumer-oriented marketing.(ii) Since marketing-mix takes care of theneeds of the customers, it helps inincreasing sales and earning higher profits.(iii) Marketing-mix gives consideration to thevarious elements of the marketingsystem.There is a balanced relation between theseelements. For instance, the priceof aproduct depends upon its features andbranding, packaging, etc. The mediaofadvertisement will depend upon theproduct and its features. The channelsofdistribution will also depend upon thenature, utility, etc. of the product.(iv) Marketing-mix facilitates meeting therequirement of different types ofcustomers,product design, pricing, promotion and
distribution will depend upon theneeds andpurchasing power of the customers. If therequirement of customerschanges,marketing-mix will also be changed tosatisfy their requirements.Components and interaction of marketing-mix
1. Product.
Product-mix involves planning, developingand producing the right types of productsand services to be marketed by thefirm. It deals with the product range,durabilityand other qualities and other features. In short, product planning anddevelopmentinvolves decisions about: (i)quality of the product (ii) size of the product,(iii) designof the product (iv) volume of theproduction (v) packaging (vi) warranties andafter-sales service,
2. Price
:It is one of the most difficult tasks of themarketing manager to fix the right price.Themarketing manager has to do a lot of exercise to determine the price. Heshoulddetermine the price in such a way