Description
MARKETING MIX OF AUDI INDIA
Marketing mix of AUDI India
Product The products are classified into Sedan, Coupe, SUV, Sportback, Sport. The models ranges from A4, A6, A7, AB L W12, Q5, Q7, R8 Spyder, R8 Coupe, TT Coupe, RS 5 Coupe, Audi A6. Sedan:A4Limousine,A6Limousine Coupe:R8Coupe,TTCoupe SUVQ5,Q7 Sportback:A7Sportback Sport:TTCoupeR8Coup
Price The cars are priced at premium category and targeted at higher society audience. The prices of the product range from 28 Lacs to 1.68 Lacs (Approx). Due to the increase in buying potential of the Indian youth consumers, the premium category products have a considerable demand in the Indian market. Place Audi India has dealer networks in 21 major cities across India. Audi is present in 110 countries all over the world. The assembling units of Audi A6 and A4 are located in Aurangabad, India. In the year 2004, they entered in Indian market due to the rapid increase in disposable income of the Indian consumers. Promotion Audi is known for its brand value, superior technology and motoring experience, design. It engages in lot of promotional events at motorshows, fashion shows (Wills India Fashion week), social media, sports sponsoring activities, featuring the cars in movies. Its new models are launched in various malls and hotels in major cities and also by participating in Auto expos and car shows.
doc_539159758.docx
MARKETING MIX OF AUDI INDIA
Marketing mix of AUDI India
Product The products are classified into Sedan, Coupe, SUV, Sportback, Sport. The models ranges from A4, A6, A7, AB L W12, Q5, Q7, R8 Spyder, R8 Coupe, TT Coupe, RS 5 Coupe, Audi A6. Sedan:A4Limousine,A6Limousine Coupe:R8Coupe,TTCoupe SUVQ5,Q7 Sportback:A7Sportback Sport:TTCoupeR8Coup
Price The cars are priced at premium category and targeted at higher society audience. The prices of the product range from 28 Lacs to 1.68 Lacs (Approx). Due to the increase in buying potential of the Indian youth consumers, the premium category products have a considerable demand in the Indian market. Place Audi India has dealer networks in 21 major cities across India. Audi is present in 110 countries all over the world. The assembling units of Audi A6 and A4 are located in Aurangabad, India. In the year 2004, they entered in Indian market due to the rapid increase in disposable income of the Indian consumers. Promotion Audi is known for its brand value, superior technology and motoring experience, design. It engages in lot of promotional events at motorshows, fashion shows (Wills India Fashion week), social media, sports sponsoring activities, featuring the cars in movies. Its new models are launched in various malls and hotels in major cities and also by participating in Auto expos and car shows.
doc_539159758.docx