abhishreshthaa
Abhijeet S
Ameritech Corporation (and before that American Information Technologies Corporation) was a U.S. telecommunications company that arose out of the 1984 AT&T divestiture. Ameritech was one of the seven Regional Bell Operating Companies that was created following the breakup of the Bell System. Ameritech was acquired by SBC Communications in 1999 which subsequently acquired AT&T Corporation in 2006, becoming the present-day AT&T Inc.
Ameritech was created as a holding company; under its umbrella were:
* Illinois Bell Telephone Company
* Indiana Bell Telephone Company, Inc.
* Michigan Bell Telephone Company
* Ohio Bell Telephone Company
* Wisconsin Bell, Inc.
For Ameritech's first nine years, it maintained these Bell brands inherited from the Bell System—though public displays of the Bell companies' names were often captioned "An Ameritech Company". In January 1993, Ameritech officially retired the Bell brands and marketed itself with solely the Ameritech name across all five states in its territory. It added "d/b/a Ameritech (state)" to the names of its Bells to communicate brand unity.
Ameritech also owned Ameritech Cellular, a wireless company that operated cellular networks in many of the major cities of these states. Ameritech Cellular was previously called Ameritech Mobile Communications.
Prior to its merger with SBC Communications, Ameritech's corporate headquarters were in a leased space above the Chicago Mercantile Exchange on floors 34 through 39 of 30 S Wacker Dr, Chicago IL. Further corporate offices were located at 225 W Randolph St, Chicago IL (formerly "The Illinois Bell Building") and 2000 W. Ameritech Center Drive, Hoffman Estates, IL ("The Ameritech Center"). It was traded on the NYSE under the "AIT" symbol.
Product
The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.
Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
Price
Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.
Place
Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.
Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
Promotion
Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.
Ameritech was created as a holding company; under its umbrella were:
* Illinois Bell Telephone Company
* Indiana Bell Telephone Company, Inc.
* Michigan Bell Telephone Company
* Ohio Bell Telephone Company
* Wisconsin Bell, Inc.
For Ameritech's first nine years, it maintained these Bell brands inherited from the Bell System—though public displays of the Bell companies' names were often captioned "An Ameritech Company". In January 1993, Ameritech officially retired the Bell brands and marketed itself with solely the Ameritech name across all five states in its territory. It added "d/b/a Ameritech (state)" to the names of its Bells to communicate brand unity.
Ameritech also owned Ameritech Cellular, a wireless company that operated cellular networks in many of the major cities of these states. Ameritech Cellular was previously called Ameritech Mobile Communications.
Prior to its merger with SBC Communications, Ameritech's corporate headquarters were in a leased space above the Chicago Mercantile Exchange on floors 34 through 39 of 30 S Wacker Dr, Chicago IL. Further corporate offices were located at 225 W Randolph St, Chicago IL (formerly "The Illinois Bell Building") and 2000 W. Ameritech Center Drive, Hoffman Estates, IL ("The Ameritech Center"). It was traded on the NYSE under the "AIT" symbol.
Product
The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering.
Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.
Price
Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing.
Place
Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions.
Distribution decisions include market coverage, channel member selection, logistics, and levels of service.
Promotion
Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.