MARKETING MISTAKES
A well-tuned marketing campaign is a beautiful thing. Your advertising not only connects with just the right prospects, but it seems everyone is talking about you, your product, or service.
Sales come in at a nice pace. Profits mount as you quietly chuckle thinking how little you spent on marketing. Suddenly, moving your company forward doesn't seem hard at all.
Unfortunately, marketing rarely works that easily, at least at first. Most marketing gets held back by a few very common mistakes. Let's look at a few along with ways you can easily correct them to get your advertising back on track.
Mistake #1: Your marketing gets lost in the crowd. Each of us gets bombarded by thousands of advertising messages every day.
Mistake #2: Marketing targets an audience that is too broad. Before you can address the specific concerns of a prospect, you have to narrow the groups of people your marketing is reaching.
Mistake #3: Marketing isn't consistent. The old saying among veteran marketers is the first ad never works. You get consistent, long-term results by continuing your ad over weeks and months.
It may be true that familiarity breeds contempt, but not in marketing. Familiarity develops awareness and confidence in prospects so they buy.
Mistake #4: Marketing fails to tie different media together. Too many times the direct mail campaign a company does has little to do with the magazine ads they are running. Instead, make your ads in different media all relate to each other
Marketing is one of those aspects of life where the tried-and-true often works best. Use the proven solutions to common marketing mistakes to insure your advertising and promotion efforts bring the results you expect.