Description
In such a data related to marketing and finance for new ventures.
Minor in Entrepreneurship ET9102
1
Nanyang Technopreneurship Center
ET9102 – Marketing & Finance for New Ventures
Course Instructor:
Contact Detail s:
Course Description:
This course looks at intellectual property, entrepreneurial marketing concepts & methods and high-risk
finance. During the course we will evaluate the importance of intellectual capital, the various marketing
approaches and offer practical guidance on how to apply these in entrepreneurial settings. Students will
gain an understanding of the role of intellectual property and marketing in the wider context of strategic
planning and management. Students will learn to answer the crucial question: What am I selling and to
whom, through product positioning and segmentation. In addition, students will also learn to select,
develop, and evaluate new products / services, set prices to maximize profitability and make the most
efficient use of public relations, publicity during product launches and initial rollouts. We will also explore
finance from both the entrepreneurial and venture capitalist perspectives and from stages and sources
of financing.
(I) Course Obj ectives:
This course examines the issues of intellectual property, marketing and finance typically faced by new
ventures. By the end of this course, students are able to write a comprehensive and effective marketing
plan accompanied by a detailed financial operating projection that includes identifying the amount of
capital required for starting and growing the new venture.
(II) Course Assessment
1. Individual Class Participation 10%
2. Team-based project 70%
3. Business Plan Presentation (Individual) 20%
Total: 100%
Note that the group project comprises of a written business plan (for a new business venture) including
intellectual property protection, a comprehensive marketing plan and a detailed financial projection. On
the final day of the course, this is presented to a group of potential investors.
Minor in Entrepreneurship ET9102
2
Nanyang Technopreneurship Center
(III) Basic Text
1. Barringer, B. R. & Ireland R. D. (2007) Entrepreneurship: Successfully Launching New
Ventures, 2nd Edition, New J ersey: Prentice Hall.
2. Kotler, P. (1999) Kotler on Marketing, How to Create, Win and Dominate Markets, New York:
Free Press.
(IV) Reference Text
1. Lin, H. W. (2006) Venture Capital Fund Management: A Comprehensive Approach to
Investment Practices & the Entire Operations of a VC Firm, Boston: Aspatore Books.
2. Hosmer, L. R. T. (2005) The Ethics of Management, 5
th
Edition, New York: McGraw
Hill/Irwin.
Minor in Entrepreneurship ET9102
3
Nanyang Technopreneurship Center
Team Assignment
Work in your assigned team from ET 9101. Discuss and decide on a technol ogy related business
venture that you want to start, ideally what you have started in ET 9101. The business must be scalable
within Singapore, better still internationally. Each member of the team should take on a specific
management function in the business venture according to his/her skill and capability.
Assume you have some funds of your own and are also able to raise some funds from family members
and close friends. These are your “founder funds” and will probably last you 6-12 months. However, you
need some more funds to grow the business. You will need to get these additional funds from an
external investor such as an angel investor. It is assumed that at the end of the 3rd year your business
can either be sold for a good price in a trade sale OR go for an IPO (unlikely unless sizeable) at an
attractive market valuation, in either case giving you and your co-investors a handsome capital gain.
You are required to prepare a 3-year business plan to present to the external investor e.g. an angel, to
entice him to invest in your business. The investment can be at the start of the business or anytime
within the first 6 months. Please state clearly all the assumptions you make.
Your business plan should contain the following:
1. An executive summary that gives a concise description of the
business, a summary of the projected profit, the amount of investment
you are seeking from the external investor and the potential return the
external investor can expect to gain by investing in your business
venture. The executive summary should not exceed 2 pages.
(15 Marks)
2. A marketing strategy, detailing how you plan to bring your range of
products or services to the market place, backed up by market
statistics and competitor analysis.
(25 Marks)
3. A SWOT analysis of the business.
(10 Marks)
4. A detailed 3-year financial forecast of the business (monthly income
statements and cash flow statements, and annual balance sheets).
(35 Marks)
5. A valuation of the business at the point of entry of the external
investor, using the discounted earnings method, as well as an exit
valuation. You will need to justify the discount rate you use.
(15 Marks)
Each team i s requi red to present its business plan to a panel of investors on {DEADLINE}. Marks
will be assigned on the basi s of the soundness of the business plan, the clarity of
presentation and how well you answer questions asked by the panel ists.
Minor in Entrepreneurship ET9102
4
Nanyang Technopreneurship Center
Note: Support your valuation with appropriate computation. Remember to present your work
professionall y (including references, etc.)
Length: Your business plan including the executive summary should not exceed 12 pages (Submission
Declaration, Cover Page, Index page and Appendices are not counted as part of the 12 pages).
Submission rel ated issues:
i) Executive Summary Deadline
ii) Written Report Deadline:
iii) Times New Roman 12; Spacing 1.5.
iv) Soft-copy (to be uploaded into edveNTUre – maximum size 9.9 megabytes) and one hard-
copy required.
v) Combine your entire report into one PDF document (the PDF file should contain your cover-
page, declaration page, contents page, main report as well as appendices).
vi) Name of the file: Minor Batch 31_ET9102_Team Leader Name.pdf.
vii) Marks will be deducted for late submission.
doc_656753142.pdf
In such a data related to marketing and finance for new ventures.
Minor in Entrepreneurship ET9102
1
Nanyang Technopreneurship Center
ET9102 – Marketing & Finance for New Ventures
Course Instructor:
Contact Detail s:
Course Description:
This course looks at intellectual property, entrepreneurial marketing concepts & methods and high-risk
finance. During the course we will evaluate the importance of intellectual capital, the various marketing
approaches and offer practical guidance on how to apply these in entrepreneurial settings. Students will
gain an understanding of the role of intellectual property and marketing in the wider context of strategic
planning and management. Students will learn to answer the crucial question: What am I selling and to
whom, through product positioning and segmentation. In addition, students will also learn to select,
develop, and evaluate new products / services, set prices to maximize profitability and make the most
efficient use of public relations, publicity during product launches and initial rollouts. We will also explore
finance from both the entrepreneurial and venture capitalist perspectives and from stages and sources
of financing.
(I) Course Obj ectives:
This course examines the issues of intellectual property, marketing and finance typically faced by new
ventures. By the end of this course, students are able to write a comprehensive and effective marketing
plan accompanied by a detailed financial operating projection that includes identifying the amount of
capital required for starting and growing the new venture.
(II) Course Assessment
1. Individual Class Participation 10%
2. Team-based project 70%
3. Business Plan Presentation (Individual) 20%
Total: 100%
Note that the group project comprises of a written business plan (for a new business venture) including
intellectual property protection, a comprehensive marketing plan and a detailed financial projection. On
the final day of the course, this is presented to a group of potential investors.
Minor in Entrepreneurship ET9102
2
Nanyang Technopreneurship Center
(III) Basic Text
1. Barringer, B. R. & Ireland R. D. (2007) Entrepreneurship: Successfully Launching New
Ventures, 2nd Edition, New J ersey: Prentice Hall.
2. Kotler, P. (1999) Kotler on Marketing, How to Create, Win and Dominate Markets, New York:
Free Press.
(IV) Reference Text
1. Lin, H. W. (2006) Venture Capital Fund Management: A Comprehensive Approach to
Investment Practices & the Entire Operations of a VC Firm, Boston: Aspatore Books.
2. Hosmer, L. R. T. (2005) The Ethics of Management, 5
th
Edition, New York: McGraw
Hill/Irwin.
Minor in Entrepreneurship ET9102
3
Nanyang Technopreneurship Center
Team Assignment
Work in your assigned team from ET 9101. Discuss and decide on a technol ogy related business
venture that you want to start, ideally what you have started in ET 9101. The business must be scalable
within Singapore, better still internationally. Each member of the team should take on a specific
management function in the business venture according to his/her skill and capability.
Assume you have some funds of your own and are also able to raise some funds from family members
and close friends. These are your “founder funds” and will probably last you 6-12 months. However, you
need some more funds to grow the business. You will need to get these additional funds from an
external investor such as an angel investor. It is assumed that at the end of the 3rd year your business
can either be sold for a good price in a trade sale OR go for an IPO (unlikely unless sizeable) at an
attractive market valuation, in either case giving you and your co-investors a handsome capital gain.
You are required to prepare a 3-year business plan to present to the external investor e.g. an angel, to
entice him to invest in your business. The investment can be at the start of the business or anytime
within the first 6 months. Please state clearly all the assumptions you make.
Your business plan should contain the following:
1. An executive summary that gives a concise description of the
business, a summary of the projected profit, the amount of investment
you are seeking from the external investor and the potential return the
external investor can expect to gain by investing in your business
venture. The executive summary should not exceed 2 pages.
(15 Marks)
2. A marketing strategy, detailing how you plan to bring your range of
products or services to the market place, backed up by market
statistics and competitor analysis.
(25 Marks)
3. A SWOT analysis of the business.
(10 Marks)
4. A detailed 3-year financial forecast of the business (monthly income
statements and cash flow statements, and annual balance sheets).
(35 Marks)
5. A valuation of the business at the point of entry of the external
investor, using the discounted earnings method, as well as an exit
valuation. You will need to justify the discount rate you use.
(15 Marks)
Each team i s requi red to present its business plan to a panel of investors on {DEADLINE}. Marks
will be assigned on the basi s of the soundness of the business plan, the clarity of
presentation and how well you answer questions asked by the panel ists.
Minor in Entrepreneurship ET9102
4
Nanyang Technopreneurship Center
Note: Support your valuation with appropriate computation. Remember to present your work
professionall y (including references, etc.)
Length: Your business plan including the executive summary should not exceed 12 pages (Submission
Declaration, Cover Page, Index page and Appendices are not counted as part of the 12 pages).
Submission rel ated issues:
i) Executive Summary Deadline
ii) Written Report Deadline:
iii) Times New Roman 12; Spacing 1.5.
iv) Soft-copy (to be uploaded into edveNTUre – maximum size 9.9 megabytes) and one hard-
copy required.
v) Combine your entire report into one PDF document (the PDF file should contain your cover-
page, declaration page, contents page, main report as well as appendices).
vi) Name of the file: Minor Batch 31_ET9102_Team Leader Name.pdf.
vii) Marks will be deducted for late submission.
doc_656753142.pdf