The Company faces competition from competitors, in the markets in which it competes,generally competing on price and technological advances. Rapid price declines shortly after product introduction are common in this environment, as producers are continually introducing new models with enhanced capabilities, such as improved resolution and/or optical systems in cameras.
The key elements of CDG’s marketing strategy emphasize ease of use, quality and the complete solution offered by Kodak products and services. This is communicated through a combination of in-store presentation, online marketing, and advertising. The Company’s advertising programs actively promote the segment’s products and services in its various markets, and its principal trademarks, trade dress, and corporate symbol are widely used
and recognized.
Kodak is frequently noted by trade and business publications as one of the most recognized and respected brands in the world. The Company’s strategy to address the decline in the market for color photographic
papers is to offer a variety of color paper formulations designed to optimize digital printing workflows in consumer and professional photo processing labs. The Company also offers to professional and commercial labs an industry-leading family of digital workflow software designed to improve their workflows and enhance our position as a leading supplier of consumables.
Mission statement
(to be) The world leader in helping people take share, enhance, preserve, print, and enjoy
pictures – for memories, for information, for entertainment.
The Company has three Segments:
· Consumer Digital Imaging Group (CDG)
· Film Products Group (FPG)
· Graphic Communications Group (GCG)
The key elements of CDG’s marketing strategy emphasize ease of use, quality and the complete solution offered by Kodak products and services. This is communicated through a combination of in-store presentation, online marketing, and advertising. The Company’s advertising programs actively promote the segment’s products and services in its various markets, and its principal trademarks, trade dress, and corporate symbol are widely used
and recognized.
Kodak is frequently noted by trade and business publications as one of the most recognized and respected brands in the world. The Company’s strategy to address the decline in the market for color photographic
papers is to offer a variety of color paper formulations designed to optimize digital printing workflows in consumer and professional photo processing labs. The Company also offers to professional and commercial labs an industry-leading family of digital workflow software designed to improve their workflows and enhance our position as a leading supplier of consumables.
Mission statement
(to be) The world leader in helping people take share, enhance, preserve, print, and enjoy
pictures – for memories, for information, for entertainment.
The Company has three Segments:
· Consumer Digital Imaging Group (CDG)
· Film Products Group (FPG)
· Graphic Communications Group (GCG)