Description
Perception of social media, Usage pattern of social media, E-paper reading habits, Usage of image sharing website.
SOCIAL MEDIA
GROUP I
A MARKETING RESEARCH ON
Click to edit Master subtitle style
1/19/13
Social Media
Facebook is the Web property mostly commonly used in social media, with 85% of companies using this site as part of their marketing strategy.
This is followed by Twitter (77%), LinkedIn (58%) and YouTube (49%). Social networks and blogs are the 4th most popular online activities online, including beating personal India is the fastest growing market of email Flickr now hosts more than 4bn images but Photo uploads to Facebook have increased by more than 100%. Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours Four out of five companies (81%) expect social media budgets to increase over the next year 1/19/13
Research Objectives
•
Studying –
Perception of social media Usage pattern of social media E-paper reading habits Usage of image sharing website
–
–
–
•
Target segment
–
Professional Students
1/19/13
Research Methodology
•
Exploratory research
–
Focused Group Discussion (3) In-Depth Interview (1)
–
•
Conclusive research
–
Descriptive research
•
Questionnaire (64)
1/19/13
Exploratory Research Insights
1/19/13
Respondents Profile
Social Media Usage Gender
Educational Background
1/19/13
E-Paper
E-Paper Reader E-Paper Reading
E-Paper Reding Frequency
1/19/13
Image Sharing
Image Sharing Website
1/19/13
Social Media Users
Social Media Users
12
10
8
Users
6
4
2
0
1/19/13
Social Media Usage
Overall Monthly Usage (Hrs)
0
1/19/13 2
4
6
8
10
12
Factor Analysis
•
9 independent variables Brought down to three factors
–
•
Factor 1( Recreational Benefits)
Gaming, Entertainment and recreation, spending leisure time
–
Factor 2 (Data Sharing)
Expressing your views, information sharing, staying in touch with friends, image and video sharing
–
Factor 3 (Communicating )
1/19/13 Connecting with new people, finding people of opposite sex
Discriminant Analysis
•
Dependent Variable
–
Usage Rate – High, Medium and Low
•
Independent Variables
–
Importance to entertainment and recreation Express your views Connecting with new people
–
–
1/19/13
Multidimensional Scaling
•
Paired Comparison method is used Dissimilarity matrix was drawn for different social media websites for different category of students
–
•
Dimension 1 - Personalized Dimension 2 – Information Sharing
–
•
Bloggers and engineering students found that blogs are significantly different from Facebook, Orkut and LinkedIn
•
Pharmacy students considered Facebook, Orkut and blogs similar but different from other social media websites
•
TAPMI students considered Flicker, Picasa and blogs closely 1/19/13 related
Perceptual Mapping
•
General students could not clearly differentiate whether Orkut, Facebook and twitter are more personalized. TAPMI students considered Facebook and Orkut to be more personalized but twitter more informative than either of them.
•
1/19/13
Social Media Future
1/19/13
Conclusion
•
Reasons for using social media
–
Recreational Benefits Data Sharing Communicating with new people
–
–
•
Bloggers and engineering students found that blogs are significantly different from Facebook, Orkut and LinkedIn
•
Pharmacy students considered Facebook, Orkut and blogs similar but different from other social media websites
•
TAPMI 1/19/13 students considered Flicker, Picasa and blogs closely
References
• •
http://econsultancy.com/blog/4402-20+-more-mind-blo
http://econsultancy.com/reports/value-of-social-mediahttp://chris.pirillo.com/social-media-statistics/http://www.wordle.net/create
•
http://econsultancy.com/blog/5324-20+-mind-blowing-
•
•
1/19/13
THANK YOU
1/19/13
doc_681352234.pptx
Perception of social media, Usage pattern of social media, E-paper reading habits, Usage of image sharing website.
SOCIAL MEDIA
GROUP I
A MARKETING RESEARCH ON
Click to edit Master subtitle style
1/19/13
Social Media
Facebook is the Web property mostly commonly used in social media, with 85% of companies using this site as part of their marketing strategy.
This is followed by Twitter (77%), LinkedIn (58%) and YouTube (49%). Social networks and blogs are the 4th most popular online activities online, including beating personal India is the fastest growing market of email Flickr now hosts more than 4bn images but Photo uploads to Facebook have increased by more than 100%. Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours Four out of five companies (81%) expect social media budgets to increase over the next year 1/19/13
Research Objectives
•
Studying –
Perception of social media Usage pattern of social media E-paper reading habits Usage of image sharing website
–
–
–
•
Target segment
–
Professional Students
1/19/13
Research Methodology
•
Exploratory research
–
Focused Group Discussion (3) In-Depth Interview (1)
–
•
Conclusive research
–
Descriptive research
•
Questionnaire (64)
1/19/13
Exploratory Research Insights
1/19/13
Respondents Profile
Social Media Usage Gender
Educational Background
1/19/13
E-Paper
E-Paper Reader E-Paper Reading
E-Paper Reding Frequency
1/19/13
Image Sharing
Image Sharing Website
1/19/13
Social Media Users
Social Media Users
12
10
8
Users
6
4
2
0
1/19/13
Social Media Usage
Overall Monthly Usage (Hrs)
0
1/19/13 2
4
6
8
10
12
Factor Analysis
•
9 independent variables Brought down to three factors
–
•
Factor 1( Recreational Benefits)
Gaming, Entertainment and recreation, spending leisure time
–
Factor 2 (Data Sharing)
Expressing your views, information sharing, staying in touch with friends, image and video sharing
–
Factor 3 (Communicating )
1/19/13 Connecting with new people, finding people of opposite sex
Discriminant Analysis
•
Dependent Variable
–
Usage Rate – High, Medium and Low
•
Independent Variables
–
Importance to entertainment and recreation Express your views Connecting with new people
–
–
1/19/13
Multidimensional Scaling
•
Paired Comparison method is used Dissimilarity matrix was drawn for different social media websites for different category of students
–
•
Dimension 1 - Personalized Dimension 2 – Information Sharing
–
•
Bloggers and engineering students found that blogs are significantly different from Facebook, Orkut and LinkedIn
•
Pharmacy students considered Facebook, Orkut and blogs similar but different from other social media websites
•
TAPMI students considered Flicker, Picasa and blogs closely 1/19/13 related
Perceptual Mapping
•
General students could not clearly differentiate whether Orkut, Facebook and twitter are more personalized. TAPMI students considered Facebook and Orkut to be more personalized but twitter more informative than either of them.
•
1/19/13
Social Media Future
1/19/13
Conclusion
•
Reasons for using social media
–
Recreational Benefits Data Sharing Communicating with new people
–
–
•
Bloggers and engineering students found that blogs are significantly different from Facebook, Orkut and LinkedIn
•
Pharmacy students considered Facebook, Orkut and blogs similar but different from other social media websites
•
TAPMI 1/19/13 students considered Flicker, Picasa and blogs closely
References
• •
http://econsultancy.com/blog/4402-20+-more-mind-blo
http://econsultancy.com/reports/value-of-social-mediahttp://chris.pirillo.com/social-media-statistics/http://www.wordle.net/create
•
http://econsultancy.com/blog/5324-20+-mind-blowing-
•
•
1/19/13
THANK YOU
1/19/13
doc_681352234.pptx