abhishreshthaa
Abhijeet S
4.3 OBJECTIVES OF THE STUDY
a. To find out the consumer behavior towards different. brands of coffee in Bangalore city.
b. To know the consumer's opinion to use coffee.
c. To recommend the new opportunities in the market for the improvement of sales and consumer satisfaction towards particular brands of coffee.
4.4 SCOPE OF THE STUDY
The marketing research in this context is concerned with one of its several function namely marketing research which deals with the study of the market for analyzing the consumer behavior and consumer attitude towards different brands of coffee in Bangalore city.
The result of the study helps coffee industry and coffee planters to get feedback of the coffee consumers in the fastest growing city in Asia viz Bangalore, about their attitudes and behavior towards different factors.
4.5 LIMITATIONS OF THE STUDY
1. It is confined to Bangalore City
2. It is confined to coffee users only
3. The sample size is confined to 100 people.
A. RESEARCH DESIGN OF THE STUDY
This project is a descriptive research with seeks to find out "what will be the coffee consumer towards different brands of' coffee".
B. SAMPLING PLAN
Sampling plan can be classified into 3 sections as mentioned
below :
Sampling unit
Sampling unit referrs to who are the sample target. In this project study, the sample units are the business class, executives, professionals, house wives, students and the worker class.
Sample Size
This refers to the total number of people included in the sampling plan.
In this project study, sample size is 100 coffee consumers in Bangalore City.
Sampling procedure
This refers to the method incurred for choosing the samples. In this project study the sampling procedure undertaken is the random sampling method.
i. PRIMARY DATA
Here first hand information is obtained by distributing printed questionnaires .
ii. SECONDARY DATA
Here the information is obtained from the boards publication, report, journals, books, magazines, and newspapers, management reviews.
C. SOURCES OF DATA
Mainly two sources of data have been used in the making of this project report.
SOURCES OF DATA
PRIMARY DATA SECONARY DATA
AQUESTIONNARIES 1) BOOKS
2) JOURNALS
3) BOARDS PUBLICATIONS & REPORTS
4) MANAGEMENT REVIEW
5) NEWSPAPERS
D. DATA COLLECTION INSTRUMENTS
In this study conducted the foremost data collection instrument that has been used is the questionnaires. The questionnaire has been designed both open and closed ended questions.
D. FIELD WORK
Questionnaire was distributed at office establishment, colleges, and houses, colleges.
E. DATA PROCESSING AND ANALYSIS OF PLAN
Processing and analysis of data-has been done by means of printed questionnaires method and many statistical techniques that include percentage analysis, pie chart, histograms, which are followed by conclusion and recommendation.
a. To find out the consumer behavior towards different. brands of coffee in Bangalore city.
b. To know the consumer's opinion to use coffee.
c. To recommend the new opportunities in the market for the improvement of sales and consumer satisfaction towards particular brands of coffee.
4.4 SCOPE OF THE STUDY
The marketing research in this context is concerned with one of its several function namely marketing research which deals with the study of the market for analyzing the consumer behavior and consumer attitude towards different brands of coffee in Bangalore city.
The result of the study helps coffee industry and coffee planters to get feedback of the coffee consumers in the fastest growing city in Asia viz Bangalore, about their attitudes and behavior towards different factors.
4.5 LIMITATIONS OF THE STUDY
1. It is confined to Bangalore City
2. It is confined to coffee users only
3. The sample size is confined to 100 people.
A. RESEARCH DESIGN OF THE STUDY
This project is a descriptive research with seeks to find out "what will be the coffee consumer towards different brands of' coffee".
B. SAMPLING PLAN
Sampling plan can be classified into 3 sections as mentioned
below :
Sampling unit
Sampling unit referrs to who are the sample target. In this project study, the sample units are the business class, executives, professionals, house wives, students and the worker class.
Sample Size
This refers to the total number of people included in the sampling plan.
In this project study, sample size is 100 coffee consumers in Bangalore City.
Sampling procedure
This refers to the method incurred for choosing the samples. In this project study the sampling procedure undertaken is the random sampling method.
i. PRIMARY DATA
Here first hand information is obtained by distributing printed questionnaires .
ii. SECONDARY DATA
Here the information is obtained from the boards publication, report, journals, books, magazines, and newspapers, management reviews.
C. SOURCES OF DATA
Mainly two sources of data have been used in the making of this project report.
SOURCES OF DATA
PRIMARY DATA SECONARY DATA
AQUESTIONNARIES 1) BOOKS
2) JOURNALS
3) BOARDS PUBLICATIONS & REPORTS
4) MANAGEMENT REVIEW
5) NEWSPAPERS
D. DATA COLLECTION INSTRUMENTS
In this study conducted the foremost data collection instrument that has been used is the questionnaires. The questionnaire has been designed both open and closed ended questions.
D. FIELD WORK
Questionnaire was distributed at office establishment, colleges, and houses, colleges.
E. DATA PROCESSING AND ANALYSIS OF PLAN
Processing and analysis of data-has been done by means of printed questionnaires method and many statistical techniques that include percentage analysis, pie chart, histograms, which are followed by conclusion and recommendation.
