Market Positioning

[sunandaC]

Market Positioning

Your website and its products/services cannot be all things to all people. Look at margarine or aspirin, for example, and the extremes that have been taken to create brand awareness and product differentiation. Marketing requires continual vigilance.


Your marketing position must be able to change to keep up with the current conditions of the market. Constantly monitor what is happening in your “space” so that you always have up-to-date knowledge of your marketplace.

After you accumulate accurate information about your customers, the segments they fit into, and the buying motives of those segments, you can select the marketing position that makes the most sense.

 

[jitendra05]

Market Positioning

Your website and its products/services cannot be all things to all people. Look at margarine or aspirin, for example, and the extremes that have been taken to create brand awareness and product differentiation. Marketing requires continual vigilance.


Your marketing position must be able to change to keep up with the current conditions of the market. Constantly monitor what is happening in your “space” so that you always have up-to-date knowledge of your marketplace.

After you accumulate accurate information about your customers, the segments they fit into, and the buying motives of those segments, you can select the marketing position that makes the most sense.

Hey friend, I read your article regarding Market Positioning and it is really nice. I appreciate your work and would hope you would share more contents like this in future. Well, I am also uploading a document which would give more detailed information.