Description
Samsung India Is The Regional Headquarters For Samsung’s South West Asia Operations., Provides Employment To Over 8,000 Employees With Around 6,000 Employees Being Involved In R&D.
By:
Abhisek Das 1201247001
Mitali Das Mohapatra 1201247002
Suman Sudha Dash 1201247003
Surya Pratap Narayan Dev 1201247004
Sujata Paul 1201247005
?Company Profile
?Products
?Marketing Channels
?Distribution Channels
?Communication Channels
?Service Channels
?Conclusion
• Commenced Its Operations In India In
December 1995.
• Samsung India Is The Regional Headquarters
For Samsung’s South West Asia Operations.
• Provides Employment To Over 8,000
Employees With Around 6,000 Employees
Being Involved In R&D.
• Achieved A Sales Turnover Of US$3.5 Billion.
• Manufacturing Complexes At Noida, UP And
Sriperumbudur, Tamil Nadu.
• Has Two R&D Centers In India (Delhi And Bangalore).
• Market Leader In LED, LCD, Slim Tvs And Side By
Side Refrigerators.
• Second Largest Mobile Handset Brand In India And
Leader In The Smart Phone Segment.
• In 2009, Launched The Company’s Corporate Social
Responsibility Initiative – ‘Samsung Hope Project’ With
Projects In The Areas Of Education, Culture, Sports,
Social Welfare And Community Development.
• Refrigerator.
• Air conditioner.
• Washing machine.
• Microwave oven.
• Smart oven.
• Dish washer.
Videocon
16%
Godrej
18%
Whirlpool
20%
LG
20%
Samsung
23%
Others
3%
Shares
Videocon
Godrej
Whirlpool
LG
Samsung
Others
Hitachi
10%
Voltas
19%
Samsung
27%
LG
21%
Others
23%
Shares
Hitachi
Voltas
Samsung
LG
Others
Godrej
11%
Whirlpool
15%
Samsung
30%
LG
27%
Others
17%
Shares
Godrej
Whirlpool
Samsung
LG
Others
?A Marketing Channel Is A Set Of Practices Or
Activities Necessary To Transfer The Ownership Of
Goods And Move Them From Producer To Consumer,
Which Consists Of All The Institutions And All The
Marketing Activities In The Marketing Process And:
1. Links Producers To Buyers.
2. Performs Sales, Advertising And Promotion.
3. Influences The Firm's Pricing Strategy.
4. Affecting Product Strategy Through Branding,
Policies, Willingness To Stock.
5. Customizes Profits, Install, Maintain, Offer Credit,
Etc.
Distribution is the process of making a
product or service available for use or
consumption by a consumer or business
user, using direct means, or indirect means
with intermediaries.
Manufacturer
Carry n’
Forward
Agent
Dealer Consumer
• Reduces Length Of The Channel.
• Cost Is Reduced And So Is Price For
Consumers.
• Helps In Direct Control Over Services.
• Consumer Involvement Is Enhanced.
• Faster Service With Less Paperwork.
• Reduced Hassles For The Producer.
• Better Inventory/Stock Control.
Channels
Advertisements
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?Manual Services
?Service By Dealers
?Service By Authorized Service Provider
?Insurance Service
?Web Based Services
?Samsung e-store
?Dealer Locater
?Product Registration
?Help And Troubleshooting
doc_310928266.pptx
Samsung India Is The Regional Headquarters For Samsung’s South West Asia Operations., Provides Employment To Over 8,000 Employees With Around 6,000 Employees Being Involved In R&D.
By:
Abhisek Das 1201247001
Mitali Das Mohapatra 1201247002
Suman Sudha Dash 1201247003
Surya Pratap Narayan Dev 1201247004
Sujata Paul 1201247005
?Company Profile
?Products
?Marketing Channels
?Distribution Channels
?Communication Channels
?Service Channels
?Conclusion
• Commenced Its Operations In India In
December 1995.
• Samsung India Is The Regional Headquarters
For Samsung’s South West Asia Operations.
• Provides Employment To Over 8,000
Employees With Around 6,000 Employees
Being Involved In R&D.
• Achieved A Sales Turnover Of US$3.5 Billion.
• Manufacturing Complexes At Noida, UP And
Sriperumbudur, Tamil Nadu.
• Has Two R&D Centers In India (Delhi And Bangalore).
• Market Leader In LED, LCD, Slim Tvs And Side By
Side Refrigerators.
• Second Largest Mobile Handset Brand In India And
Leader In The Smart Phone Segment.
• In 2009, Launched The Company’s Corporate Social
Responsibility Initiative – ‘Samsung Hope Project’ With
Projects In The Areas Of Education, Culture, Sports,
Social Welfare And Community Development.
• Refrigerator.
• Air conditioner.
• Washing machine.
• Microwave oven.
• Smart oven.
• Dish washer.
Videocon
16%
Godrej
18%
Whirlpool
20%
LG
20%
Samsung
23%
Others
3%
Shares
Videocon
Godrej
Whirlpool
LG
Samsung
Others
Hitachi
10%
Voltas
19%
Samsung
27%
LG
21%
Others
23%
Shares
Hitachi
Voltas
Samsung
LG
Others
Godrej
11%
Whirlpool
15%
Samsung
30%
LG
27%
Others
17%
Shares
Godrej
Whirlpool
Samsung
LG
Others
?A Marketing Channel Is A Set Of Practices Or
Activities Necessary To Transfer The Ownership Of
Goods And Move Them From Producer To Consumer,
Which Consists Of All The Institutions And All The
Marketing Activities In The Marketing Process And:
1. Links Producers To Buyers.
2. Performs Sales, Advertising And Promotion.
3. Influences The Firm's Pricing Strategy.
4. Affecting Product Strategy Through Branding,
Policies, Willingness To Stock.
5. Customizes Profits, Install, Maintain, Offer Credit,
Etc.
Distribution is the process of making a
product or service available for use or
consumption by a consumer or business
user, using direct means, or indirect means
with intermediaries.
Manufacturer
Carry n’
Forward
Agent
Dealer Consumer
• Reduces Length Of The Channel.
• Cost Is Reduced And So Is Price For
Consumers.
• Helps In Direct Control Over Services.
• Consumer Involvement Is Enhanced.
• Faster Service With Less Paperwork.
• Reduced Hassles For The Producer.
• Better Inventory/Stock Control.
Channels
Advertisements
O
n
T
e
l
e
v
i
s
i
o
n
H
o
a
r
d
i
n
g
s
n
’
B
a
n
n
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r
s
S
p
o
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s
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h
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p
S
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f
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N
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’
A
l
e
r
t
s
S
e
r
v
i
c
e
R
e
q
u
e
s
t
?Manual Services
?Service By Dealers
?Service By Authorized Service Provider
?Insurance Service
?Web Based Services
?Samsung e-store
?Dealer Locater
?Product Registration
?Help And Troubleshooting
doc_310928266.pptx