Description
Bharat Book introduces a report " Market Access: Communicating Value Stories to Payers " The report draws on the perspectives of three companies: Lundbeck.
qwertyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwertyuio pasdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfghjk lzxcvbnmqwertyuiopasdfghjklzxcv bnmqwertyuiopasdfghjklzxcvbnm Market Access: Communicating qwertyuiopasdfghjklzxcvbnmqwer Value Stories to Payers tyuiopasdfghjklzxcvbnmqwertyuio pasdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfghjk lzxcvbnmqwertyuiopasdfghjklzxcv bnmqwertyuiopasdfghjklzxcvbnm qwertyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwertyuio pasdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmrtyuiopasdfghjklzxc vbnmqwertyuiopasdfghjklzxcvbn mqwertyuiopasdfghjklzxcvbnmqw ertyuiopasdfghjklzxcvbnmqwertyu
To Know More...
Market Access: Communicating Value Stories to Payers Bharat Book introduces a report " Market Access: Communicating Value Stories to Payers " The report draws on the perspectives of three companies: Lundbeck. Throughout the EU, reimbursement decisions are increasingly decentralised, making the process of gaining market access more complex than ever. http://www.bharatbook.com/healthcare-marketresearch-reports/market-access-communicating-value-stories-to-payers.html The ability to communicate a value story that resonates with local payers and influencers is critical to secure a prime formulary position. Affiliates possess invaluable knowledge of local payer ecosystems, but the challenge of balancing a consistent brand message with unique regional needs can lead to tension between central HQ and the affiliate organisations. What strategies are emerging to tackle these challenges? Market Access: Communicating Value Stories to Payers shares up-to-the-minute insights and case studies from companies who are finding their way through this new environment. Report Overview Market Access: Communicating Value Stories to Payers provides unique, practical insights into how companies can engage payers on a local level, with the goal of gaining a foothold in increasingly fragmented reimbursement systems. No stone is left unturned, as the research reveals what motivates payers, discusses organisational approaches to unify companies’ global and local payer engagement strategies, and reviews the latest tools and technologies to help with payer management. The report draws on the perspectives of three companies: Lundbeck–with lessons on the importance of good coordination of activities between the centre and those at country level, Astellas Europe–with clear thinking on issues surrounding support for the affiliates, and Bayer Germany–with experience on payer engagement in the German market. As an added bonus, a detailed look at the German and UK markets sheds light on how payers are being engaged in two very different, evolving healthcare systems. Key Report Features Up-to-the-minute snapshot of the current environment Predictions for future trends and challenges Insights into local and national payer motivations and priorities Organisational issues involved in local delivery of global content Structural approaches to managing payer relationships New methods for infiltrating payer ecosystems Preparing the market
Local mapping strategies Digital channels Convenient at-a-glance guide: measures to encourage rational use of medicines throughout EU Recommendations for the way forward Who Would Benefit From This Report? This report will be of value to senior pharma directors and managers with responsibilities in the following areas: Market access Marketing, brand and sales management Medical Affairs CRM and relationship marketing Pricing and reimbursement This report will also benefit managed care professionals, pharmacy benefit managers, state and national legislators, health policy researchers and pharmaceutical consultancies. Key Questions Answered What information do payers want? How is pharma using MSLs to deal with financial decision-makers? How tight should a company HQ’s reins be on affiliates? How can account managers and payers be organised to optimise resources and strengthen relationships? What can we learn about payer management from KOL management? In what ways are companies organising themselves to improve payer communications and clarify roles between central and affiliate teams? For more information kindly visit : Market Access: Communicating Value Stories to Payers Or Bharat Book Bureau Tel: +91 22 27810772 / 27810773 Fax: + 91 22 27812290 Email: [email protected] Website: www.bharatbook.com Follow us on twitter: http://twitter.com/#!/Sandhya3B http://in.linkedin.com/pub/bharat-book/3a/98/512 http://telecommunicationmarketanalysis.blogspot.in/ Follow:
doc_373707219.doc
Bharat Book introduces a report " Market Access: Communicating Value Stories to Payers " The report draws on the perspectives of three companies: Lundbeck.
qwertyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwertyuio pasdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfghjk lzxcvbnmqwertyuiopasdfghjklzxcv bnmqwertyuiopasdfghjklzxcvbnm Market Access: Communicating qwertyuiopasdfghjklzxcvbnmqwer Value Stories to Payers tyuiopasdfghjklzxcvbnmqwertyuio pasdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmqwertyuiopasdfghjk lzxcvbnmqwertyuiopasdfghjklzxcv bnmqwertyuiopasdfghjklzxcvbnm qwertyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwertyuio pasdfghjklzxcvbnmqwertyuiopasd fghjklzxcvbnmrtyuiopasdfghjklzxc vbnmqwertyuiopasdfghjklzxcvbn mqwertyuiopasdfghjklzxcvbnmqw ertyuiopasdfghjklzxcvbnmqwertyu
To Know More...
Market Access: Communicating Value Stories to Payers Bharat Book introduces a report " Market Access: Communicating Value Stories to Payers " The report draws on the perspectives of three companies: Lundbeck. Throughout the EU, reimbursement decisions are increasingly decentralised, making the process of gaining market access more complex than ever. http://www.bharatbook.com/healthcare-marketresearch-reports/market-access-communicating-value-stories-to-payers.html The ability to communicate a value story that resonates with local payers and influencers is critical to secure a prime formulary position. Affiliates possess invaluable knowledge of local payer ecosystems, but the challenge of balancing a consistent brand message with unique regional needs can lead to tension between central HQ and the affiliate organisations. What strategies are emerging to tackle these challenges? Market Access: Communicating Value Stories to Payers shares up-to-the-minute insights and case studies from companies who are finding their way through this new environment. Report Overview Market Access: Communicating Value Stories to Payers provides unique, practical insights into how companies can engage payers on a local level, with the goal of gaining a foothold in increasingly fragmented reimbursement systems. No stone is left unturned, as the research reveals what motivates payers, discusses organisational approaches to unify companies’ global and local payer engagement strategies, and reviews the latest tools and technologies to help with payer management. The report draws on the perspectives of three companies: Lundbeck–with lessons on the importance of good coordination of activities between the centre and those at country level, Astellas Europe–with clear thinking on issues surrounding support for the affiliates, and Bayer Germany–with experience on payer engagement in the German market. As an added bonus, a detailed look at the German and UK markets sheds light on how payers are being engaged in two very different, evolving healthcare systems. Key Report Features Up-to-the-minute snapshot of the current environment Predictions for future trends and challenges Insights into local and national payer motivations and priorities Organisational issues involved in local delivery of global content Structural approaches to managing payer relationships New methods for infiltrating payer ecosystems Preparing the market
Local mapping strategies Digital channels Convenient at-a-glance guide: measures to encourage rational use of medicines throughout EU Recommendations for the way forward Who Would Benefit From This Report? This report will be of value to senior pharma directors and managers with responsibilities in the following areas: Market access Marketing, brand and sales management Medical Affairs CRM and relationship marketing Pricing and reimbursement This report will also benefit managed care professionals, pharmacy benefit managers, state and national legislators, health policy researchers and pharmaceutical consultancies. Key Questions Answered What information do payers want? How is pharma using MSLs to deal with financial decision-makers? How tight should a company HQ’s reins be on affiliates? How can account managers and payers be organised to optimise resources and strengthen relationships? What can we learn about payer management from KOL management? In what ways are companies organising themselves to improve payer communications and clarify roles between central and affiliate teams? For more information kindly visit : Market Access: Communicating Value Stories to Payers Or Bharat Book Bureau Tel: +91 22 27810772 / 27810773 Fax: + 91 22 27812290 Email: [email protected] Website: www.bharatbook.com Follow us on twitter: http://twitter.com/#!/Sandhya3B http://in.linkedin.com/pub/bharat-book/3a/98/512 http://telecommunicationmarketanalysis.blogspot.in/ Follow:
doc_373707219.doc