Managing and Leveraging The Brand Reputation
Consumer-oriented companies know the importance of brand stewardship—and how easily brands can be tarnished. Historically, companies tracked brand mentions and awareness with news wire services. Brand reputation management, also known as search engine reputation management, is becoming increasingly important in today’s virtual business world as with the mushrooming of a considerable number of e-businesses and the ever increasing number of online frauds and scams, customers have become very skeptical of conducting business online. You can use the online social media marketing tools to enhance your brand reputation. The criteria with which organizations manage their interactions with stakeholders will determine the strength of their brand and reputation. Globalization of markets makes them increasingly homogeneous and has encouraged organizations to restructure in response. The link between corporate reputation and competitive advantage, an org with a good reputation can obviously attain its objectives at a much better pace than as compared to an org that has either a bad or none in the market. It is said that your popularity of business depends on the reputation you possess in the market and among customers. Hence almost all the organization spends time and money in building goodwill and reputation through brand promotions and campaigns. Brand reputation monitoring is also essential because search engine rankings are also affected if your brand reputation takes a beating. Most of the time negative publicities are unfounded and baseless. In such cases, you have to retaliate and tell your side of the story. You should initiate the move and offer the olive branch. If there is anything substantial in the complaint, you can take the necessary actions in time. Since you are now open to the online community, you can showcase your products to them and also let them give opinions and feedbacks which can be of help to you. It is research simplified. Experts say that strong corporate bonding empowers instant reputation and value that could not be explored with simple product-focused marketing campaigns. Brand reputation monitoring defines the rich heritage, assists and capabilities of an organization in a global perspective. Corporate brand identity redefines the organizational strategies where they put the impact on company logo design style, color scheme and tagline creation. The major concern for reputation management is to establishing an enduring apparition for the businesses, figure out prominent milestones in the global marketplace and improving the reach and recognition of the company and its services on a very wide global level. Interestingly, a strong corporate brand works on two stages at one shot. At one side, it proffers integrity personality and value to a company's products and at other side; it infuses new life in the vision, values, and culture of an organization. New branding strategies are now a phenomenon among the corporate houses in order to take their endeavors above the competition. Online Reputation Management is achieved through internet monitoring technology which provides an early warning to businesses about references to them throughout the internet. By scanning the internet for target words or phrases, the name of the business, product brands and the name of key individuals; a report based on the positive or negative nature of how the business is perceived is returned to the user.
Things that can help you maintain and develop online reputation
Online PR
Online Reputation Management Services – Reactive and Proactive
Corporate Brand Reputation for Branding the Enhanced Growth
Why Reputation Management Is So Important Today
Making the Best of Web Reputation Management
According to market research conducted Executives around the world believe it takes companies slightly more than three years (3.2 years) to recover from a crisis that damages their reputation." Three years can seem like an eternity when trying to make a profit and earn returns for shareholders. Reputation analysis can be somewhat difficult because issues one individual finds acceptable may not be acceptable to others. For example, reporting information on a company's "green" practices may influence special interest groups but not consumers, who may not care about the environment when purchasing goods.
There are 3 elements to reputation, known as the reputational radar.
Brand Reputation – how the public perceives a brand.
Organizational reputation – what the public think about the ‘organization’ as oppose to the brand. Therefore the public reputation of the company can be different to the reputation of the individual brands.
Stakeholder reputation – the reputation that stakeholders have of the brand or the company that they are dealing with. (Stakeholder = person group or another organization that has a direct or indirect stake in a company.)
Therefore when we talk about reputation we also need to be clear about whose reputation, from the list above, that we are talking about.
Corporate Reputation acts as a lynchpin for all of these concepts in the reputation framework, with helps in feeding things such as the image and reputation and what the organization does to enhance the reputation. The benefits of having a solid reputation are things like trustworthiness and credibility.
Consumer-oriented companies know the importance of brand stewardship—and how easily brands can be tarnished. Historically, companies tracked brand mentions and awareness with news wire services. Brand reputation management, also known as search engine reputation management, is becoming increasingly important in today’s virtual business world as with the mushrooming of a considerable number of e-businesses and the ever increasing number of online frauds and scams, customers have become very skeptical of conducting business online. You can use the online social media marketing tools to enhance your brand reputation. The criteria with which organizations manage their interactions with stakeholders will determine the strength of their brand and reputation. Globalization of markets makes them increasingly homogeneous and has encouraged organizations to restructure in response. The link between corporate reputation and competitive advantage, an org with a good reputation can obviously attain its objectives at a much better pace than as compared to an org that has either a bad or none in the market. It is said that your popularity of business depends on the reputation you possess in the market and among customers. Hence almost all the organization spends time and money in building goodwill and reputation through brand promotions and campaigns. Brand reputation monitoring is also essential because search engine rankings are also affected if your brand reputation takes a beating. Most of the time negative publicities are unfounded and baseless. In such cases, you have to retaliate and tell your side of the story. You should initiate the move and offer the olive branch. If there is anything substantial in the complaint, you can take the necessary actions in time. Since you are now open to the online community, you can showcase your products to them and also let them give opinions and feedbacks which can be of help to you. It is research simplified. Experts say that strong corporate bonding empowers instant reputation and value that could not be explored with simple product-focused marketing campaigns. Brand reputation monitoring defines the rich heritage, assists and capabilities of an organization in a global perspective. Corporate brand identity redefines the organizational strategies where they put the impact on company logo design style, color scheme and tagline creation. The major concern for reputation management is to establishing an enduring apparition for the businesses, figure out prominent milestones in the global marketplace and improving the reach and recognition of the company and its services on a very wide global level. Interestingly, a strong corporate brand works on two stages at one shot. At one side, it proffers integrity personality and value to a company's products and at other side; it infuses new life in the vision, values, and culture of an organization. New branding strategies are now a phenomenon among the corporate houses in order to take their endeavors above the competition. Online Reputation Management is achieved through internet monitoring technology which provides an early warning to businesses about references to them throughout the internet. By scanning the internet for target words or phrases, the name of the business, product brands and the name of key individuals; a report based on the positive or negative nature of how the business is perceived is returned to the user.
Things that can help you maintain and develop online reputation
Online PR
Online Reputation Management Services – Reactive and Proactive
Corporate Brand Reputation for Branding the Enhanced Growth
Why Reputation Management Is So Important Today
Making the Best of Web Reputation Management
According to market research conducted Executives around the world believe it takes companies slightly more than three years (3.2 years) to recover from a crisis that damages their reputation." Three years can seem like an eternity when trying to make a profit and earn returns for shareholders. Reputation analysis can be somewhat difficult because issues one individual finds acceptable may not be acceptable to others. For example, reporting information on a company's "green" practices may influence special interest groups but not consumers, who may not care about the environment when purchasing goods.
There are 3 elements to reputation, known as the reputational radar.
Brand Reputation – how the public perceives a brand.
Organizational reputation – what the public think about the ‘organization’ as oppose to the brand. Therefore the public reputation of the company can be different to the reputation of the individual brands.
Stakeholder reputation – the reputation that stakeholders have of the brand or the company that they are dealing with. (Stakeholder = person group or another organization that has a direct or indirect stake in a company.)
Therefore when we talk about reputation we also need to be clear about whose reputation, from the list above, that we are talking about.
Corporate Reputation acts as a lynchpin for all of these concepts in the reputation framework, with helps in feeding things such as the image and reputation and what the organization does to enhance the reputation. The benefits of having a solid reputation are things like trustworthiness and credibility.