Management

[Raajeev]

Hi

I am currently in the first year of MBA. has anybody read the 12th edition of philips kotler book. please tell me the review?


Bye

 

[jimzest28]

Hi

I am currently in the first year of MBA. has anybody read the 12th edition of philips kotler book. please tell me the review?


Bye

hi raajev

the philip kotler irrespective of any edition is considered to be the bible in the marketing.

most of the colleges use it as a reference tool as the matter is explained in simple and clear manner..


i myself have gone through this book in the library it is good..

at the same time i would suggest you to also see the 13th edition as deals with marketing fom the south asia prespective with examples of indian companies. it is als very good