Description
Outline concerning management fundamentals of entrepreneurship fall 2013.
1/4
MANAGEMENT 358
FUNDAMENTALS OF ENTREPRENEURSHIP (#21930)
Fall 2013
August 26- December 18, 2013
COURSE SYLLABUS
Instructor: Professor Tanya Hertz, Department of Management
E-mail: [email protected] (Subject line should read MGT 358-2)
Office: SSE 3409
Office Hours: Thursdays 3:30-5pm or by appointment
Class Time and Room: Tuesdays and Thursdays 2-3:15pm in GMCS-309
REQUIRED TEXTBOOK:
Entrepreneurship: A Process Perspective. 2
nd
Edition (2008) by Robert A. Baron and Scott A.
Shane. Publisher: Thomson: South-Western (Note: There is significant difference between the
1
st
and 2
nd
edition of the book. We use the 2
nd
edition in class.)
Several copies of the book are on course reserve at the SDSU Library.
COURSE DESCRIPTION
This course provides an overview of the entrepreneurial process and prepares students for an
entrepreneurial mindset. Content-wise, we will begin the class with discussions of the
entrepreneurial process. Then we systematically walk through the entrepreneurial process of
searching opportunities, assembling resources, launching new venture, running the business and
harvesting the rewards. This course engages students through a variety of learning activities.
Through a combination of lectures, case analyses, video and live presentations, discussion and
exercises, we will learn about the challenges and issues confronting people who are considering,
are in the process of, and/or have already started up their own businesses.
BSBA PROGRAM GOALS:
BSBA students will graduate being:
? Effective communicators
? Critical thinkers
? Able to analyze ethical problems
? Global in their perspective
? Knowledgeable about the essentials of business
MGT 358 contributes to these goals through its student learning outcomes . . .
STUDENT LEARNING OUTCOMES
Upon completion of this course, you will be able to:
1. Explain why entrepreneurship can be viewed as arising out of the intersection of
enterprising people and opportunities
2. Define entrepreneurial opportunities and explain why such opportunities exist
3. Explain why cognitive processes provide an important foundation for understanding
creativity and opportunity recognition
4. Explain why entrepreneurs need to gather several kinds of information before launching
their new ventures and describe the nature of that information
5. Explain the difference between human capital and social capital and indicate why the
founding team of new ventures should be high in both
2/4
6. Explain the basic principles of financial management, including balance sheets, income
statements, and cash flow statements
7. Define real customer need and explain why an entrepreneur should seek to develop a
product or service that meets a real need
8. Describe how entrepreneurs can prevent others from learning about their business ideas, and
list the barriers entrepreneurs can use to prevent competitors from imitating these ideas
ACADEMIC HONESTY
Students committing any form of academic dishonesty (including but not limited to cheating on
exams or quizzes, plagiarism, falsifying participation records, and copying the work of others) will
receive a grade of zero on the activity at issue and be subject to additional penalties which may
include the issuance of an F for the course. Students that engage in academic dishonesty in any
form will be reported immediately to the Student Rights & Responsibilities office of the university.
GRADE DISTRIBUTION:
Class Participation 10% 20pts
Labs Reports (G:Group) 15% 30pts
Biography Presentation (G) 15% 30pts (Presentation based on entrepreneur biography)
Mid-term Exam 30% 60pts
Final Exam 30% 60pts
Total 100% 200pts
Total Points: 200 points
Grades Conversion (Percentiles vs. Letter Grade)
94-100%=A 80-82%=B- 67-69%=D+
90-93%=A- 77-79%=C+ 63-66%=D
87-89%=B+ 73-76%=C 60-62%=D-
83-86%=B 70-72%=C- Below 60%=F
CLASS PARTICIPATION:
Class participation is the key to learning. Students are expected to attend and contribute to the class
discussions. Please note that the quality of what you contribute (it can be a thoughtful question,
some astute analysis, and/or some other meaningful contribution) will count far more than the
quantity of your remarks. More “noise” does not equal higher score.
Participation grades will be given on the following basis:
A: Present, asking/answering questions, adding quality to the discussion, contribute to the
direction of the discussion.
B: Present, asking/answering questions, actively engaged.
C: Present, listening, but not sharing ideas.
D: Minimal engagement (not paying attention to the class, reading or sleeping in class).
Unexcused or unnecessary absences.
F: Regular no-shows. Failure to give valid reasons for multiple no-shows.
Please note that if you are in class but are not actively engaged nor share your ideas, your
participation for that class is C.
3/4
WRITTEN WORK:
All written work is to be typed double-spaced using letter sized papers (8.5x11 inches) with 1-inch
margins and at least 11-point Times New Roman text. Clearly state the authors’ names and group
number and name. No cover pages for the lab reports please.
GROUPWORK AND PEER EVALUATION:
Lab Reports are done in groups of 4-6 students. Lab reports are 3 pages, double-spaced report on a
particular issue in entrepreneurship, such as idea identification, and rules and regulations related to
your opportunity.
In addition to lab reports, your team is required to give a presentation based on an entrepreneurial
biography, such as Walter Isaacson’s biography of Steve Jobs at the term end. You will summarize
the key events in the entrepreneur’s life, identify where he/her ideas come from, discuss his/her
management styles, and draw key lessons from the book. I will give the class a list of available
titles and any additional choice of biographies must be approved by the professor.
Each individual is expected to pull his/her weight and carry the appropriate share of responsibility.
At the term end, you will be asked to submit a confidential peer evaluation of group members.
Honesty and objectivity in the assessment is expected. Based upon the group’s perceived level of
the individual’s contribution to the overall effort, his/her grade on the group reports may be adjusted
upwards or downwards.
EXTRA CREDIT:
Extra credit is an opportunity for students to earn up to 4 points by attending a
Business/Entrepreneurship event and writing a one page, double-spaced paper outlining the event
(due within one week of attending event). Events must be pre-approved by the professor and events
will be highlighted throughout the semester as potential extra credit opportunities. Students may
only submit one paper for extra credit.
CLASS POLICIES
Attendance: Unless pre-arranged with the instructor, students are expected to attend and participate
in all classes. The presentation days are especially important and your participation grade will be
automatically deducted if you are not present. Otherwise, each student will be allowed up to 2
unexcused absences for the semester.
Class preparation: Reading assignments and cases for class discussions should be prepared in
advance of class meetings. Lecture Notes are uploaded to the Blackboard before class.
Name card: Every student is expected to bring a name card with him/her to every class.
Conduct: Attentiveness in class pays off in grades. Reading irrelevant materials during class (e.g.,
newspapers), sleeping in class, or distracting behavior during class will not be permitted. Lateness
to class disrupts the activities and is never appreciated by either your fellow students or me.
Laptops are permitted in class only for the purpose of note taking. Use for other purposes is
distracting to students as well as the instructor and will result in a deduction of participation points.
4/4
Wk Dates Topic Reading Key Activities
1 Aug 27
Course overview and
introducing yourself
None Get to know your class, classmates and
the teacher
1 Aug 29 Entrepreneurship: A field, an
activity, a way of life
Chapter 1, pages
3-22 (LO7)
Group Formation
2 Sept 3 Entrepreneurial Opportunities Chapter 2, pages
38-46 (LO4)
2 Sept 5 Entrepreneurial Opportunities Chapter 2, pages
46-59
3 Sept 10 Lab Day: Hunt for Opportunities Lab Day 1: In-class group work. 3-
page deliverable due by next Tuesday
3 Sept 12 Cognitive Foundations of
Entrepreneurship
Chapter 3 pages
67-79
4 Sept 17 Cognitive Foundations of
Entrepreneurship
Chapter 3, pages
80-93
Lab 1 due tonight. Upload to
Blackboard by 11:59pm
4 Sept 19 Guest Speaker – Chris
Placencia CEO JP Marketing
Bio on BB Read guest speaker bio on BB and
prepare questions for the speaker
5 Sept 24 What Entrepreneurs Need to
Know Before They Start
Chapter 4, pages
103-115 (LO5)
5 Sept 26 What Entrepreneurs Need to
Know Before They Start
Chapter 4, pages
115-129
6 Oct 1 Assembling the Team
Chapter 5, pgs136-
149 (LO5)
6 Oct 3 Assembling the Team Chapter 5,
pages149-160
7 Oct 8 Midterm Review Review Session for Midterm
7 Oct 10 Midterm Midterm (Ch1-5)
8 Oct 15 Lab Day 2: Understanding the
Rules and Regulations of Your
Industry
Lab Day 2: In-class group work. 3-
page deliverable due by next Tuesday
8 Oct 17 Guest Speaker Bio on BB Read guest speaker bio on BB and
prepare questions for the speaker
9 Oct 22 Financial Resources Chapter 6, pages
168-186
Lab 2 due tonight. Upload to
Blackboard by 11:59pm
9 Oct 24 Financial Resources Chapter 6, pages
186-198
10 Oct 29 Marketing in New Ventures Chapter 9, pages
280-291 (LO4)
10 Oct 31 Marketing in New Ventures Chapter 9, pages
291-307
11 Nov 5 Strategy: Planning for
Competitive Advantage
Chapter 10, pages
314-328 (LO4)
11 Nov 7 Strategy: Planning for
Competitive Advantage
Chapter 10, pages
328-341
12 Nov 12 Preparing for and Attaining
Growth
Chapter 11, pages
351-362 (LO7)
12 Nov 14 Preparing for and Attaining
Growth
Chapter 11, pages
362-369
13 Nov 19 Project Workshop
Students work on the projects in class
and discuss any remaining issues
13 Nov 21 Presentations In-class Presentations
14 Nov 26 Thanksgiving Week No class; Happy Thanksgiving!
14 Nov 28 Thanksgiving Week No class; Happy Thanksgiving!
15 Dec 3 Presentations In-class Presentations
15 Dec 5 Presentations In-class Presentations
16 Dec 10 Final Review
17 Dec 17 Final Time: Tuesday, Dec 17
1300-1500
Final Exam (Ch 6,9,10,11): you will
have 120 minutes to complete final
doc_516670893.pdf
Outline concerning management fundamentals of entrepreneurship fall 2013.
1/4
MANAGEMENT 358
FUNDAMENTALS OF ENTREPRENEURSHIP (#21930)
Fall 2013
August 26- December 18, 2013
COURSE SYLLABUS
Instructor: Professor Tanya Hertz, Department of Management
E-mail: [email protected] (Subject line should read MGT 358-2)
Office: SSE 3409
Office Hours: Thursdays 3:30-5pm or by appointment
Class Time and Room: Tuesdays and Thursdays 2-3:15pm in GMCS-309
REQUIRED TEXTBOOK:
Entrepreneurship: A Process Perspective. 2
nd
Edition (2008) by Robert A. Baron and Scott A.
Shane. Publisher: Thomson: South-Western (Note: There is significant difference between the
1
st
and 2
nd
edition of the book. We use the 2
nd
edition in class.)
Several copies of the book are on course reserve at the SDSU Library.
COURSE DESCRIPTION
This course provides an overview of the entrepreneurial process and prepares students for an
entrepreneurial mindset. Content-wise, we will begin the class with discussions of the
entrepreneurial process. Then we systematically walk through the entrepreneurial process of
searching opportunities, assembling resources, launching new venture, running the business and
harvesting the rewards. This course engages students through a variety of learning activities.
Through a combination of lectures, case analyses, video and live presentations, discussion and
exercises, we will learn about the challenges and issues confronting people who are considering,
are in the process of, and/or have already started up their own businesses.
BSBA PROGRAM GOALS:
BSBA students will graduate being:
? Effective communicators
? Critical thinkers
? Able to analyze ethical problems
? Global in their perspective
? Knowledgeable about the essentials of business
MGT 358 contributes to these goals through its student learning outcomes . . .
STUDENT LEARNING OUTCOMES
Upon completion of this course, you will be able to:
1. Explain why entrepreneurship can be viewed as arising out of the intersection of
enterprising people and opportunities
2. Define entrepreneurial opportunities and explain why such opportunities exist
3. Explain why cognitive processes provide an important foundation for understanding
creativity and opportunity recognition
4. Explain why entrepreneurs need to gather several kinds of information before launching
their new ventures and describe the nature of that information
5. Explain the difference between human capital and social capital and indicate why the
founding team of new ventures should be high in both
2/4
6. Explain the basic principles of financial management, including balance sheets, income
statements, and cash flow statements
7. Define real customer need and explain why an entrepreneur should seek to develop a
product or service that meets a real need
8. Describe how entrepreneurs can prevent others from learning about their business ideas, and
list the barriers entrepreneurs can use to prevent competitors from imitating these ideas
ACADEMIC HONESTY
Students committing any form of academic dishonesty (including but not limited to cheating on
exams or quizzes, plagiarism, falsifying participation records, and copying the work of others) will
receive a grade of zero on the activity at issue and be subject to additional penalties which may
include the issuance of an F for the course. Students that engage in academic dishonesty in any
form will be reported immediately to the Student Rights & Responsibilities office of the university.
GRADE DISTRIBUTION:
Class Participation 10% 20pts
Labs Reports (G:Group) 15% 30pts
Biography Presentation (G) 15% 30pts (Presentation based on entrepreneur biography)
Mid-term Exam 30% 60pts
Final Exam 30% 60pts
Total 100% 200pts
Total Points: 200 points
Grades Conversion (Percentiles vs. Letter Grade)
94-100%=A 80-82%=B- 67-69%=D+
90-93%=A- 77-79%=C+ 63-66%=D
87-89%=B+ 73-76%=C 60-62%=D-
83-86%=B 70-72%=C- Below 60%=F
CLASS PARTICIPATION:
Class participation is the key to learning. Students are expected to attend and contribute to the class
discussions. Please note that the quality of what you contribute (it can be a thoughtful question,
some astute analysis, and/or some other meaningful contribution) will count far more than the
quantity of your remarks. More “noise” does not equal higher score.
Participation grades will be given on the following basis:
A: Present, asking/answering questions, adding quality to the discussion, contribute to the
direction of the discussion.
B: Present, asking/answering questions, actively engaged.
C: Present, listening, but not sharing ideas.
D: Minimal engagement (not paying attention to the class, reading or sleeping in class).
Unexcused or unnecessary absences.
F: Regular no-shows. Failure to give valid reasons for multiple no-shows.
Please note that if you are in class but are not actively engaged nor share your ideas, your
participation for that class is C.
3/4
WRITTEN WORK:
All written work is to be typed double-spaced using letter sized papers (8.5x11 inches) with 1-inch
margins and at least 11-point Times New Roman text. Clearly state the authors’ names and group
number and name. No cover pages for the lab reports please.
GROUPWORK AND PEER EVALUATION:
Lab Reports are done in groups of 4-6 students. Lab reports are 3 pages, double-spaced report on a
particular issue in entrepreneurship, such as idea identification, and rules and regulations related to
your opportunity.
In addition to lab reports, your team is required to give a presentation based on an entrepreneurial
biography, such as Walter Isaacson’s biography of Steve Jobs at the term end. You will summarize
the key events in the entrepreneur’s life, identify where he/her ideas come from, discuss his/her
management styles, and draw key lessons from the book. I will give the class a list of available
titles and any additional choice of biographies must be approved by the professor.
Each individual is expected to pull his/her weight and carry the appropriate share of responsibility.
At the term end, you will be asked to submit a confidential peer evaluation of group members.
Honesty and objectivity in the assessment is expected. Based upon the group’s perceived level of
the individual’s contribution to the overall effort, his/her grade on the group reports may be adjusted
upwards or downwards.
EXTRA CREDIT:
Extra credit is an opportunity for students to earn up to 4 points by attending a
Business/Entrepreneurship event and writing a one page, double-spaced paper outlining the event
(due within one week of attending event). Events must be pre-approved by the professor and events
will be highlighted throughout the semester as potential extra credit opportunities. Students may
only submit one paper for extra credit.
CLASS POLICIES
Attendance: Unless pre-arranged with the instructor, students are expected to attend and participate
in all classes. The presentation days are especially important and your participation grade will be
automatically deducted if you are not present. Otherwise, each student will be allowed up to 2
unexcused absences for the semester.
Class preparation: Reading assignments and cases for class discussions should be prepared in
advance of class meetings. Lecture Notes are uploaded to the Blackboard before class.
Name card: Every student is expected to bring a name card with him/her to every class.
Conduct: Attentiveness in class pays off in grades. Reading irrelevant materials during class (e.g.,
newspapers), sleeping in class, or distracting behavior during class will not be permitted. Lateness
to class disrupts the activities and is never appreciated by either your fellow students or me.
Laptops are permitted in class only for the purpose of note taking. Use for other purposes is
distracting to students as well as the instructor and will result in a deduction of participation points.
4/4
Wk Dates Topic Reading Key Activities
1 Aug 27
Course overview and
introducing yourself
None Get to know your class, classmates and
the teacher
1 Aug 29 Entrepreneurship: A field, an
activity, a way of life
Chapter 1, pages
3-22 (LO7)
Group Formation
2 Sept 3 Entrepreneurial Opportunities Chapter 2, pages
38-46 (LO4)
2 Sept 5 Entrepreneurial Opportunities Chapter 2, pages
46-59
3 Sept 10 Lab Day: Hunt for Opportunities Lab Day 1: In-class group work. 3-
page deliverable due by next Tuesday
3 Sept 12 Cognitive Foundations of
Entrepreneurship
Chapter 3 pages
67-79
4 Sept 17 Cognitive Foundations of
Entrepreneurship
Chapter 3, pages
80-93
Lab 1 due tonight. Upload to
Blackboard by 11:59pm
4 Sept 19 Guest Speaker – Chris
Placencia CEO JP Marketing
Bio on BB Read guest speaker bio on BB and
prepare questions for the speaker
5 Sept 24 What Entrepreneurs Need to
Know Before They Start
Chapter 4, pages
103-115 (LO5)
5 Sept 26 What Entrepreneurs Need to
Know Before They Start
Chapter 4, pages
115-129
6 Oct 1 Assembling the Team
Chapter 5, pgs136-
149 (LO5)
6 Oct 3 Assembling the Team Chapter 5,
pages149-160
7 Oct 8 Midterm Review Review Session for Midterm
7 Oct 10 Midterm Midterm (Ch1-5)
8 Oct 15 Lab Day 2: Understanding the
Rules and Regulations of Your
Industry
Lab Day 2: In-class group work. 3-
page deliverable due by next Tuesday
8 Oct 17 Guest Speaker Bio on BB Read guest speaker bio on BB and
prepare questions for the speaker
9 Oct 22 Financial Resources Chapter 6, pages
168-186
Lab 2 due tonight. Upload to
Blackboard by 11:59pm
9 Oct 24 Financial Resources Chapter 6, pages
186-198
10 Oct 29 Marketing in New Ventures Chapter 9, pages
280-291 (LO4)
10 Oct 31 Marketing in New Ventures Chapter 9, pages
291-307
11 Nov 5 Strategy: Planning for
Competitive Advantage
Chapter 10, pages
314-328 (LO4)
11 Nov 7 Strategy: Planning for
Competitive Advantage
Chapter 10, pages
328-341
12 Nov 12 Preparing for and Attaining
Growth
Chapter 11, pages
351-362 (LO7)
12 Nov 14 Preparing for and Attaining
Growth
Chapter 11, pages
362-369
13 Nov 19 Project Workshop
Students work on the projects in class
and discuss any remaining issues
13 Nov 21 Presentations In-class Presentations
14 Nov 26 Thanksgiving Week No class; Happy Thanksgiving!
14 Nov 28 Thanksgiving Week No class; Happy Thanksgiving!
15 Dec 3 Presentations In-class Presentations
15 Dec 5 Presentations In-class Presentations
16 Dec 10 Final Review
17 Dec 17 Final Time: Tuesday, Dec 17
1300-1500
Final Exam (Ch 6,9,10,11): you will
have 120 minutes to complete final
doc_516670893.pdf