Description
Management Control Systems
SYLLABUS
MBA (GENERAL)
III SEMESTER - STREAM ‘A’
PAPER NO. XI - MANAGEMENT CONTROL SYSTEMS
COURSE CODE: 43 PAPER CODE: H3010
UNIT I: The conceptual foundations of control systems
Meaning, Nature and purpose of control systems – The new paradigms of Management
Control Systems, four elements of control, organizational structure, organizational goals,
organizational climate, strategic planning – Blancing the four levers of control, balancing
the tensions in control systems, six sources of tensions in control systems, opportunities
and limitations of the span of control, key control variables, delegation and
decentralization, mutual supportive management systems.
UNIT II : The traditional instruments of control in organizations
External audit, internal controls, internal audit, role of financial controllers, multiple roles
of an auditor, management control process, budgetary control, flexible budget, zero base
budget, performance budgeting, master budget, analysis of variance, accounting aspect of
control, management audit, marketing and distribution control, different types of audit.
UNIT III : Accountability in organizations
Dual focus and accountability, differentiate between product costing and accountability,
the concept of responsibility centre, management control structure, responsibility
accounting, cost centre, profit centre, investment centre, ABC costing, transfer prices,
CVP analysis, process control.
UNIT IV : The new dimensions of control with strategies
Behavioral aspect of management control, motivations, morale, participative
management, learning curves, HR accounting, knowledge management control,
management control with reference to risk management, differentiated controls for
different situations, measuring performance to match strategy, balanced score cards.
UNIT V: Management Control in Specialized organizations
Sectoral applications, controlling the financial sector, the banking sector, the balance
sheet concept, the concept of schedule of advances, the use of ABC costing standard,
insurance, system of insurance accounts, non-profit organizations, legal environment of
non-profit organization, public service organizations, public utility accounts, holding
company accounts, government and co-operative business, control in projects, the twelve
step process of designing controlling system.
REFERENCES :
1. Antony R.N. and Govindarajan V “Management Control Systems”.
2. Gosh P.K. and Gupta “Cost Analysis and Control”.
3. Hersey P and Balanchard H.B. “Management of Organizational Behavior”
4. Emmanuel “Accounting for Management Control”
PAPER NO. XII - ENTREPRENEURSHIP MANAGEMENT
COURSE CODE: 43 PAPER CODE: H3020
UNIT-I
Entrepreneurship – Definition, Role and expectations – Entrepreneurial styles and types –
Characteristics of the Entrepreneur – Functions of an Entrepreneur – Promotion of
Entrepreneurship – Role of Socio-Cultural, Economic and Political Environment –
Growth of Entrepreneurship in Pre and Post independence era – Constraints for the
Growth of Entrepreneurial Culture.
UNIT-II
Entrepreneurial Motivation Theories - Entrepreneurial Competencies – Developing
Competencies – Role of Entrepreneur. Development Programs – Assistance Programme
for Small Scale Units – Institutional Framework – Role of SSI Sector in the Economy –
SSI Units – Failure, Causes and Preventive Measures – Turnaround Strategies.
UNIT-III
Identification of Business Opportunity – Preparation of Feasibility Report – Financial and
Technical Evaluation – Project Formulation – Common Errors in Project Formulation –
Specimen Project Report – Ownership Structures – Proprietorship, Partnership,
Company, Co-operative, Franchise.
UNIT-IV
Corporate Entrepreneurship (Intrapreneurship) – Concepts – Need – Strategies -
Corporate Practices – Select Cases – Dynamics of Competition – Plans for Survival and
Growth.
UNIT-V
Women Entrepreneurship – Need – Growth of women Entrepreneurship – Problems
faced by Women Entrepreneurs – Development of women Entrepreneurship –
Entrepreneurship in Informal Sector – Rural Entrepreneurship – Entrepreneurship in
Sectors like Agriculture, Tourism, health case, Transport and allied services.
TEXT BOOK:
1. Peter F.Drucker : INNOVATION AND ENTREPRENEURSHIP
(Heinemann).
REFERENCES
2. Donald L. Sexton & Raymond W.Smilor: THE ART AND SCIENCE OF
ENTREPRENEURSHIP (Ballinger Pub. Co,).
3. Clifford M.Baumback & J oseph R.Mancuso: ENTREPRENEURSHIP AND
VENTURE MANAGEMENT (Prentice Hall).
4. Gifford Pinchot: INTRAPRENEURING (Harper & Row).
5. Ram K.Vepa: HOW TO SUCCEED IN SMALL SCALE INDUSTRY
(Vikas).
6. Richard M.Hodgets: EFFECTIVE SMALL BUSINESS MANAGEMENT
(Academic Press).
7. Dan Steinhoff & J ohn F.Burgess : SMALL BUSINESS MANAGEMENT –
FUNDATMENTALS (McGraw Hill).
8. Small Industries Service Institute (SISI), Madras Publication : GUIDELINES
TO ENTREPRENEURS FOR STARTING A SMALL SCALE INDUSTRY.
PAPER NO. XIII - CONSUMER BEHAVIOUR
COURSE CODE: 43 PAPER CODE: H3030
UNIT - I
Consumer Behaviour and Marketing Action: An overview - Consumer involvement,
decision-making processes and purchase behaviour and marketing implications -
Consumer Behaviour Models
UNIT - II
Environmental influences on consumer behaviour - Cultural influences - Social class,
reference groups and family influences - Opinion leadership and the diffusion of
innovations - Marketing implications of the above influences.
UNIT - III
The individual consumer and buying behaviour and marketing implications - Consumer
perceptions, learning, attitudes, motivation and personality - psychographics, values and
lifestyles.
UNIT - IV
Strategic marketing applications - Market segmentation strategies - Positioning strategies
for existing and new products, Re-positioning, perceptual mapping - Marketing
communications - Source, message and media effects. Store choice and shopping
behaviour - In-Store stil1)uli, store image and loyalty - Consumerism - Consumer rights
and Marketers' responsibilities.
UNIT - V
The Borderless Consumer Market and buying behaviour - Consumer buying habits and
perceptions of emerging non-store choices - Research and applications of consumer
responses to direct marketing approaches - Issues of privacy and ethics.
REFERENCES
1. Loudon and Della Bitta: CONSUMER BEHAVIOUR: CONCEPTS AND
APPLICATIONS, Tata Mc-Graw Hill.
2. Henry Assael: CONSUMER BEHA VIOUR AND MARKETING ACTION, Kent
Publishing Co.).
3. Berkman & Gilson: CONSUMER BEHA VIOUR:CONCEPTS AND
STRATEGIES,(Kent Publishing Co.).
4. Bennet and Kassarjian: CONSUMER BEHA VIOUR, (Prentice Hall of India)
5. Schiffman and Kanuck: CONSUMER BEHA VIOUR, Pearson Education Asia, 7'h.
Edition,
6. Hawkins, Best & Concy: CONSUMER BEHA VIOUR. Tata McGraw Hill.
7. Efraim Turban, J ae Lce, David King, & I-I.Michael Chung: Electronic Commcrce:
Managerial Perspective, Pearson Education Inc., 2000.
PAPER NO. XIV - SALES AND DISTRIBUTION MANAGEMENT
COURSE CODE: 43 PAPER CODE: H3040
UNIT –I -Personal selling
Types of selling – Alternative Sales Structures: Network Marketing – Mail order
selling – Elements of direct marketing – Teleshopping – Telemarketing – Systeme
selling
The selling process – Strategies and Styles – formulating sales objectives – Sales
forecasting – Estimating market and Sales Potentials.
UNIT – II- The sales force
Size of the sales force, sales organization based on customer, geography, product and
combinations and current trends – sales training programs and motivating the sales
force – sales force compensation, sales incentives and sales force evaluation –
controlling the sales effort – sales quotas, sales territories, sales audit.
UNIT – III Physical distribution
Participants in the physical distribution function, the environment of physical
Distribution – Channel Design strategies and structures, selecting channel members,
setting distribution objectives and tasks – Target markets and channel design
strategies.
UNIT – IV- Managing the marketing channel
Product, Pricing and Promotion issues in Channel Management and Physical
Distribution - Motivating channel members – Evaluating channel member
performance – Vertical marketing systems – Retail co-operatives, Franchise systems
and corporate marketing systems.
UNIT – V - E-enabled selling and distribution
E-commerce and e-retailing as a channel of distribution, Electronic intermediaries,
Disintermediation and Re-intermediation, e-enabled logistics management and
tracking systems.
Text Books :
1. Futrell : Sales Management (Pearson Education)
2. Kapoor and Kansal: Basics of Distribution Management – A logistical approach
(Prentice-Hall India)
Reference Books :
1. J ohnson, Kurtz and Scheuing : Sales Management (Mc Graw-Hill)
2. Rosenbloom: Marketing Channels – a management view (Dryden Press)
PAPER NO. XV - SERVICES MARKETING
COURSE CODE: 43 PAPER CODE: H3050
UNIT-I
MARKETING OF SERVICES - Introduction - Growth of the Service Sector -The Concept of
Service - Characteristics of Services-Classification of Services - Designing the Service-
Blueprinting, Using Technology, Developing Human Resources, Building Service Aspirations.
UNIT-II
MARKETING MIX IN SERVICES MARKETING - THE SEVEN Ps - Product Decisions,
Pricing Strategies and Tactics, Promotion of Services and Placing or Distribution Methods for
Services - Additional Dimensions in Services Marketing - People, Physical Evidence and
Process.
UNIT-III
STRATEGIC MARKETING MANAGEMENT FOR SERVICES - Matching Demand and
Supply through Capacity Planning and Segmentation - Internal Marketing of a Service - External
versus Internal Orientation of Service Strategy.
UNIT-IV
DELIVERING QUALITY SERVICES - Causes of Service-Quality Gaps: The Customer
Expectations versus Perceived Service Gap, Factors and Techniques to Resolve this Gap -Gaps
in Service - Quality Standards, Factors and Solutions - The Service Performance Gap -Key
Factors and Strategies for Closing the Gap - External Communication to the Customer: the
Promise versus Delivery Gap - Developing Appropriate and Effective Communication about
Service Quality.
UNIT – V
MARKETING OF SERVICES WITH SPECIAL REFERENCE TO
(a) Financial Services (b) Health Services (c) Hospitality Services including Travel, Hotels and
Tourism. (d) Professional Services (e) Public Utility Services
(f) Communication Services (g) Educational Services
REFERENCES
1. Valerie Zeithaml & Mary J o Bitner: SERVICES MARKETING, McGraw Hill.
2. Christopher H. Lovelock: SERVICES MARKETING: PEOPLE, TECHNOLOGY,
STRATEGY, PearsonEducation Asia.
3. Zcithaml, Parasuraman & Berry: DELIVERING QUALITY SERVICE; The Free Press,
Macmillan.
4. Audrey Gilmore: Services marketing and Management. Response Books, Sage Publications.
5. Ron Zemke & Dick Schaaf: THE SERVICE EDGE.6. Raghu & Vasanthi Venugopal:
SERVICES MARKETING
6. Raghu & Vasanthi Venugopal: SERVICES MARKETING.
SYLLABUS
MBA (GENERAL)
III SEMESTER - STREAM ‘B’
PAPER NO. XI - MANAGEMENT CONTROL SYSTEMS
COURSE CODE: 43 PAPER CODE: H3010
UNIT I ; The conceptual foundations of control systems
Meaning, Nature and purpose of control systems – The new paradigms of Management
Control Systems, four elements of control, organizational structure, organizational goals,
organizational climate, strategic planning – Blancing the four levers of control, balancing
the tensions in control systems, six sources of tensions in control systems, opportunities
and limitations of the span of control, key control variables, delegation and
decentralization, mutual supportive management systems.
UNIT II : The traditional instruments of control in organizations
External audit, internal controls, internal audit, role of financial controllers, multiple roles
of an auditor, management control process, budgetary control, flexible budget, zero base
budget, performance budgeting, master budget, analysis of variance, accounting aspect of
control, management audit, marketing and distribution control, different types of audit.
UNIT III : Accountability in organizations
Dual focus and accountability, differentiate between product costing and accountability,
the concept of responsibility centre, management control structure, responsibility
accounting, cost centre, profit centre, investment centre, ABC costing, transfer prices,
CVP analysis, process control.
UNIT IV : The new dimensions of control with strategies
Behavioral aspect of management control, motivations, morale, participative
management, learning curves, HR accounting, knowledge management control,
management control with reference to risk management, differentiated controls for
different situations, measuring performance to match strategy, balanced score cards.
UNIT V: Management Control in Specialized organizations
Sectoral applications, controlling the financial sector, the banking sector, the balance
sheet concept, the concept of schedule of advances, the use of ABC costing standard,
insurance, system of insurance accounts, non-profit organizations, legal environment of
non-profit organization, public service organizations, public utility accounts, holding
company accounts, government and co-operative business, control in projects, the twelve
step process of designing controlling system.
REFERENCES :
1. Antony R.N. and Govindarajan V “Management Control Systems”.
2. Gosh P.K. and Gupta “Cost Analysis and Control”.
3. Hersey P and Balanchard H.B. “Management of Organizational Behavior”
4. Emmanuel “Accounting for Management Control”
PAPER NO. XII - ENTREPRENEURSHIP MANAGEMENT
COURSE CODE: 43 PAPER CODE: H3020
UNIT-I
Entrepreneurship – Definition, Role and expectations – Entrepreneurial styles and types –
Characteristics of the Entrepreneur – Functions of an Entrepreneur – Promotion of
Entrepreneurship – Role of Socio-Cultural, Economic and Political Environment –
Growth of Entrepreneurship in Pre and Post independence era – Constraints for the
Growth of Entrepreneurial Culture.
UNIT-II
Entrepreneurial Motivation Theories - Entrepreneurial Competencies – Developing
Competencies – Role of Entrepreneur. Development Programs – Assistance Programme
for Small Scale Units – Institutional Framework – Role of SSI Sector in the Economy –
SSI Units – Failure, Causes and Preventive Measures – Turnaround Strategies.
UNIT-III
Identification of Business Opportunity – Preparation of Feasibility Report – Financial and
Technical Evaluation – Project Formulation – Common Errors in Project Formulation –
Specimen Project Report – Ownership Structures – Proprietorship, Partnership,
Company, Co-operative, Franchise.
UNIT-IV
Corporate Entrepreneurship (Intrapreneurship) – Concepts – Need – Strategies -
Corporate Practices – Select Cases – Dynamics of Competition – Plans for Survival and
Growth.
UNIT-V
Women Entrepreneurship – Need – Growth of women Entrepreneurship – Problems
faced by Women Entrepreneurs – Development of women Entrepreneurship –
Entrepreneurship in Informal Sector – Rural Entrepreneurship – Entrepreneurship in
Sectors like Agriculture, Tourism, health case, Transport and allied services.
TEXT BOOK:
1. Peter F.Drucker : INNOVATION AND ENTREPRENEURSHIP
(Heinemann).
REFERENCES
2. Donald L. Sexton & Raymond W.Smilor: THE ART AND SCIENCE OF
ENTREPRENEURSHIP (Ballinger Pub. Co,).
3. Clifford M.Baumback & J oseph R.Mancuso: ENTREPRENEURSHIP AND
VENTURE MANAGEMENT (Prentice Hall).
4. Gifford Pinchot: INTRAPRENEURING (Harper & Row).
5. Ram K.Vepa: HOW TO SUCCEED IN SMALL SCALE INDUSTRY (Vikas).
6. Richard M.Hodgets: EFFECTIVE SMALL BUSINESS MANAGEMENT
(Academic Press).
7. Dan Steinhoff & J ohn F.Burgess : SMALL BUSINESS MANAGEMENT –
FUNDATMENTALS (McGraw Hill).
8. Small Industries Service Institute (SISI), Madras Publication : GUIDELINES TO
ENTREPRENEURS FOR STARTING A SMALL SCALE INDUSTRY.
PAPER NO. XIII - INDIAN FINANCIAL SYSTEM
COURSE CODE: 43 PAPER CODE:H3030
UNIT - I
Introduction to Indian Financial System - Financial System: Significance and Definition,
Purpose and Organization, Liberalization of the Financial System; Savings and Financial
Intermediation- Factors Determining Savings, Composition of Savings, Financial
Liabilities, Savings Rate in Ninth Plan, Financial Intermediation; Commercial Banking-
Evolution, Financial Services, Fiduciary Services, Off-balance Sheet Activities, Analysis
of Assets and Liabilities of Scheduled Commercial Banks; Reserve Bank of India-Central
Banking- Introduction to Central Banking, Instruments of Monetary Control, Reserve
Bank of India, Public Debt, Secondary Debt Market, REPO's, Reserve Requirements,
Selective Credit Controls, Advances to Priority Sector, Supervision System; Regional
Rural Banks- Objectives, RBI Assistance, Evaluation of RRB's.
UNIT - II
Cooperative Credit- Introduction, Role of RBI, Organizational Structure, National Bank
for Agriculture and Rural Development (NABARD), Reforms in Cooperative Credit.
UNIT – III
Non-banking Finance Companies - Introduction, Definition of Non-banking Finance
Company, Mutual Benefit Finance Companies (MBFC's), Financial Sector Reform,
Liberalization Measures for NBFC's, Regulations for NBFC's Accepting Public Deposits,
Limits on Acceptance of Deposits, Size of Non-banking Companies, Deposits,
Distribution of Deposits, Comparison of NOF and Deposits, Capital Issues by Finance
Companies, FCNR Deposits for NBFC's, Assets of NBFC's, Investment Norms for
NBFC's, Deployment of Funds, Funds Mismatch of HP/Leasing Companies.
UNIT IV
Merchant Banking- Introduction, Banking Commission Report, Merchant Banking in
India, Origin of Merchant Banking Abroad, Regulations of Merchant Banking, Definition
of Merchant Banker, Prospectus (Filing and Registration), General Obligations and
Responsibilities, Procedures for Inspection; Mutual Funds- Introduction, Mutual Funds in
India, Types of Mutual Funds, Return from Mutual Funds, Mutual Fund Holder's
Account, Recommendations of the Study Group, SEBI's Directives for Mutual Funds,
Private Mutual Funds, Asset Management Company, Unit Trust of India, Evaluation of
Performance of Mutual Funds, Components of Investment Performance, Market Timing,
Money Market Mutual Funds, RBI Guidelines.
UNIT - V
Primary Market- Introduction, Instruments, Debentures, Credit Rating of Debt
Instruments, Preference Shares, Equity Shares, Public Issue of Securities, Underwriting
Public Issues Through Prospectus, Venture Capital; Secondary Market: Stock Markets-
Introduction, Growth of Stock Exchanges, Growth Pattern of Listed Stock, Stock
Brokers, Functions of a Stock Exchange, Trading in Stock Exchanges, Margin Trading,
Regulations Relating to Stock Exchanges, Surveillance at Stock Exchanges, Forward
Trading, Weaknesses of Badla System, Ban on Badla, Stock Index Futures, Bombay
Stock Exchange, National Stock exchange, Calcutta Stock Exchange, Over the Counter
Exchange of India, Depositories; Foreign Investment and its Regulations- Significance
and Role of Foreign Investments, Non-resident Indians, Report of the Working Group on
Non-resident Indian Investment; The Indian Fiscal System- Introduction, Finance
Commission, Finance Administration.
REFERENCES:
1. H R Machiraju, Indian Financial System, Second Edition, Vikas Publishing House Pvt
Ltd
2. H R Machiraju, Fiscal Policy of Equitable Growth, Mac Millan Publications.
3. Eitemen Wilford, The Stock market, McGraw Hill Co, New Edition.
PAPER NO. XIV - SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
COURSE CODE:43 PAPER CODE:H3040
UNIT - I
Investments - Investment Vs. Speculation - Investment Process - Investment categories -
Risk and return - Factors Influencing Risk - Measuring Risk and Return, Valuation of
Equity: Dividend Models, Price/Earnings Approach
UNIT - II
Equity stock Analysis: Economic analysis: Key Macroeconomic Factors. Industry
analysis: Industry Life Cycle Analysis. Analysing the Structure and Characteristics of an
Industry - Profit Potential of Industries. Company Analysis: Analysing the Financial
Statements, The Chemistry of Earnings, Forecasting via the Earnings Model, Market
Share/Profit Margin Approach, Independent Forecast of Revenue and Expenses. Bond
analysis - Returns and Risk - Valuation of Bonds - Bond Management Strategies:
Duration.
UNIT – III
Options: Types - Determinants of Option value - Option Position and Strategies -Option
pricing. Futures: Stock Index futures - Portfolio strategies using futures -Futures on fixed
income securities - Futures on long term Securities.
UNIT – IV
Technical Analysis: Market Indictors, Forecasting Individual Stock Performance.
Efficient Market Theory - Random Wall - The Efficient Market Hypothesis. Portfolio
Analysis: Effects of combining securities - Markowitz's Mean-Variance model. Portfolio
selection: Risk and investor Preferences - Constructing the portfolio - Significance of
beta in the Portfolio.
UNIT – V
Capital market Theory: CAPM - Arbitrage Pricing Theory. Management Portfolios and
performance evaluation: Sharpe Index. Treynor Index, J ensen's Model.
REFERENCES
1. Donald E, Fischer and Ronald J .J ordan, SECURITY ANALYSIS AND PORTFOLIO
MANAGEMENT. 6:h Ed., Prentice Hall of India. 2000.
2. Prasanna Chandra, MANAGING INVESTMENTS, Tata McGraw Hill.
3. R.J .Fuller and J .L. Farrel, MODERN INVESTMENTS AND SECURITY
ANALYSIS, McGraw Hill.
4. J ack Clark Francis, MANAGEMENT OF INVESTMENTS, McGraw Hill.
5. Stron Robert, PORTFOLIO MANAGEMENT HAND BOOK, J aico, Bombay.
PAPER NO. XV - GLOBAL FINANCIAL MANAGEMENT
COURSE CODE: 43 PAPER CODE:H3050
UNIT – I
International Economic Environment - International Monetary System.
UNIT – II
Foreign Exchange Market - Exchange Rate Determination.
UNIT – III
Law of One Price - Management of Foreign Exchange Exposure
UNIT – IV
International Capital Budgeting International Working Capital Management -Financial
Dimensions of International Trade
UNIT – V
Control and Tax aspects of Multinational Companies - Financing a Multinational
Company.
REFERENCES
1. MauricS" 'Dlevi,' INTERNATIONAL FINANCIAL MANAGEMENT. McGraw-Hill.
2. C. J eevanandham, EXCHANGE RATE ARITHMETIC, Sultan Chand.
3. Apte.P.G., International Financial Management, Tata Mc. Graw Hill, New Delhi.
4. Henning, C.N., W.Piggot and W.H.Scott, International Financial Management,
Mc.Graw Hill, International Edition.
SYLLABUS
MBA (GENERAL)
III SEMESTER - STREAM ‘C’
PAPER NO. XI - MANAGEMENT CONTROL SYSTEMS
COURSE CODE: 43 PAPER CODE: H3010
UNIT I ; The conceptual foundations of control systems
Meaning, Nature and purpose of control systems – The new paradigms of Management
Control Systems, four elements of control, organizational structure, organizational goals,
organizational climate, strategic planning – Blancing the four levers of control, balancing
the tensions in control systems, six sources of tensions in control systems, opportunities
and limitations of the span of control, key control variables, delegation and
decentralization, mutual supportive management systems.
UNIT II : The traditional instruments of control in organizations
External audit, internal controls, internal audit, role of financial controllers, multiple roles
of an auditor, management control process, budgetary control, flexible budget, zero base
budget, performance budgeting, master budget, analysis of variance, accounting aspect of
control, management audit, marketing and distribution control, different types of audit.
UNIT III : Accountability in organizations
Dual focus and accountability, differentiate between product costing and accountability,
the concept of responsibility centre, management control structure, responsibility
accounting, cost centre, profit centre, investment centre, ABC costing, transfer prices,
CVP analysis, process control.
UNIT IV : The new dimensions of control with strategies
Behavioral aspect of management control, motivations, morale, participative
management, learning curves, HR accounting, knowledge management control,
management control with reference to risk management, differentiated controls for
different situations, measuring performance to match strategy, balanced score cards.
UNIT V: Management Control in Specialized organizations
Sectoral applications, controlling the financial sector, the banking sector, the balance
sheet concept, the concept of schedule of advances, the use of ABC costing standard,
insurance, system of insurance accounts, non-profit organizations, legal environment of
non-profit organization, public service organizations, public utility accounts, holding
company accounts, government and co-operative business, control in projects, the twelve
step process of designing controlling system.
REFERENCES :
1. Antony R.N. and Govindarajan V “Management Control Systems”.
2. Gosh P.K. and Gupta “Cost Analysis and Control”.
3. Hersey P and Balanchard H.B. “Management of Organizational Behavior”
4. Emmanuel “Accounting for Management Control”
PAPER NO. XII - ENTREPRENEURSHIP MANAGEMENT
COURSE CODE: 43 PAPER CODE: H3020
UNIT-I
Entrepreneurship – Definition, Role and expectations – Entrepreneurial styles and types –
Characteristics of the Entrepreneur – Functions of an Entrepreneur – Promotion of
Entrepreneurship – Role of Socio-Cultural, Economic and Political Environment –
Growth of Entrepreneurship in Pre and Post independence era – Constraints for the
Growth of Entrepreneurial Culture.
UNIT-II
Entrepreneurial Motivation Theories - Entrepreneurial Competencies – Developing
Competencies – Role of Entrepreneur. Development Programs – Assistance Programme
for Small Scale Units – Institutional Framework – Role of SSI Sector in the Economy –
SSI Units – Failure, Causes and Preventive Measures – Turnaround Strategies.
UNIT-III
Identification of Business Opportunity – Preparation of Feasibility Report – Financial and
Technical Evaluation – Project Formulation – Common Errors in Project Formulation –
Specimen Project Report – Ownership Structures – Proprietorship, Partnership,
Company, Co-operative, Franchise.
UNIT-IV
Corporate Entrepreneurship (Intrapreneurship) – Concepts – Need – Strategies -
Corporate Practices – Select Cases – Dynamics of Competition – Plans for Survival and
Growth.
UNIT-V
Women Entrepreneurship – Need – Growth of women Entrepreneurship – Problems
faced by Women Entrepreneurs – Development of women Entrepreneurship –
Entrepreneurship in Informal Sector – Rural Entrepreneurship – Entrepreneurship in
Sectors like Agriculture, Tourism, health case, Transport and allied services.
TEXT BOOK:
1. Peter F.Drucker : INNOVATION AND ENTREPRENEURSHIP
(Heinemann).
REFERENCES
2. Donald L. Sexton & Raymond W.Smilor: THE ART AND SCIENCE OF
ENTREPRENEURSHIP (Ballinger Pub. Co,).
3.Clifford M.Baumback & J oseph R.Mancuso: ENTREPRENEURSHIP AND
VENTURE MANAGEMENT (Prentice Hall).
4. Gifford Pinchot: INTRAPRENEURING (Harper & Row).
5. Ram K.Vepa: HOW TO SUCCEED IN SMALL SCALE INDUSTRY (Vikas).
6.Richard M.Hodgets: EFFECTIVE SMALL BUSINESS MANAGEMENT
(Academic Press).
7.Dan Steinhoff & J ohn F.Burgess : SMALL BUSINESS MANAGEMENT –
FUNDATMENTALS (McGraw Hill).
8.Small Industries Service Institute (SISI), Madras Publication : GUIDELINES TO
ENTREPRENEURS FOR STARTING A SMALL SCALE INDUSTRY.
PAPER NO. XIII - HRM IN KNOWLEDGE BASED ORGANIZATIONS
COURSE CODE: 43 PAPER CODE:H3030
UNIT-I
An Introduction to life in organizations; Concept and Characteristics of KBOs;
Dimensions of HRM in KBOs; New Role and Challenges for HRM in the KBO
UNIT-II
Managing Knowledge for organizational effectiveness - Process and Methods; Concept
of Intellectual Capital and Learning Orientation in the Organizations; Knowledge and
Role related issues; Performance Appraisal in a KBO - Discussion
UNIT-III
Managing Knowledge and OPH [Personnel and Organizational Health]; Rewarding
Knowledge; Management of Retention and KBO
UNIT-IV
ICTs in HRM in KBO: HRIS for a KBO - Concept, Mechanics, and Software
Orientation; Performance Management - Mechanics and One Illustrative Process
UNIT-V
Comprehensive Case Study on HRM in a KBO - Collection and Compilation of the
material by the participants under the guidance of the Resource Person
REFERENCES
1. Managing Knowledge Workers, " Frances Horibe" J ohn Wiley & Sons,
2. Knowledge Management - Enabling Business Growth "Ganesh Natarajan and Sandhya
Shekhar", Tata McGRAW - Hill Publishing Company Limited
3. Management by Consciousness, Edited by Dr. G. P. Gupta, Sri Aurobindo Society,
Pondicherry
PAPER NO. XIV - TRAINING AND DEVELOPMENT
COURSE CODE: 43 PAPER CODE: H3040
UNIT I
J ob analysis – manpower planning – at the start of the business and as ongoing
process – performance appraisal – standards, methods, errors.
UNIT II
Learning Objectives – domains of learning – methods of learning – importance of
teaching techniques – instruction technology – instructor behavior – attention versus
involvement.
UNIT III
Need for Training and Development – Role of Development officers –
administrators, consultants, designers and instructors – determining training needs –
potential macro needs – usefulness of training – development of competency-based
training programs – Evaluation of training programs,
UNIT IV
Methods of training – on the job training – off the job training – choosing
optimum method – the lecture – field trips – panel discussion – behaviour modeling –
interactive demonstrations – brain storming – case studies – action mazes, incident
process, in-baskets, team tasks, buzz-groups and syndicates, agenda setting, role-plays-
reverse role plays, rotational role plays, finding metaphors, simulations, business games,
clinics, critical incidents, fish bowls, T-groups, data gathering, grouping methods,
transactional analysis, exception analysis.
UNIT V
Need for development – differences between training and development –
management development program – career development program – counseling
evaluation of programs – job evaluation – methods and techniques.
REFERENCES :
1. B.Taylor & G.Lippitt : MANAGEMENT DEVELOPMENT AND TRAINING
HANDBOOK.
2. William E.Blank, HANDBOOK FOR DEVELOPING COMPETENCY BASED
TRAINING PROGRAMMES, Prentice-Hall, New J ersey,1982.
PAPER NO. XV - COMPENSATION MANAGEMENT
COURSE CODE: 43 PAPER CODE: H3050
UNIT-I
J ob Evaluation - Definition - Traditional and new Techniques - Performance Appraisal -
basic concepts - performance standard - Appraisal methods.
UNIT-II
Compensation - Definition - classification - types - incentives - fringe benefits.
UNIT-III
Theories of wages - wage structure - wage fixation - wage payment - salary
administration.
UNIT-IV
Rewards for sales personnel - pay - commission - pay and commission - performance
based pay system - incentives - Executives compensation plan and packages.
UNIT-V
Wage Boards - Pay Commissions - Compensation Management in Multi-National
organisations.
REFERENCES
1. Richard.I. Henderson: COMPENSATION MANAGEMENT IN A KNOWLEDGE
BASED WORLD - Prentice-Hall.
2. Richard Thrope & Gill Homen : STRATEGIC REWARD SYSTEMS - Prentice-Hall.
3. Thomas.P.Plannery, David.A.Hofrichter & Paul.E.Platten: PEOPLE, PERFOMANCE
& PAY - Free Press.
4. Michael Armstrong & Helen Murlis: HAND BOOK OF REWARD MANAGEMENT
– Crust Publishing House.
5. J oseph.J . Martocchio: STRATEGIC COMPENSATION - A HUMAN RESOURCE
MANAGEMENT APPROACH - Prentice-Hall.
6. Edwarde.E. Lawler III : REWARDING EXCELLENCE (Pay Strategies for the New
Economy) – J ossey -Bass.
doc_209372315.pdf
Management Control Systems
SYLLABUS
MBA (GENERAL)
III SEMESTER - STREAM ‘A’
PAPER NO. XI - MANAGEMENT CONTROL SYSTEMS
COURSE CODE: 43 PAPER CODE: H3010
UNIT I: The conceptual foundations of control systems
Meaning, Nature and purpose of control systems – The new paradigms of Management
Control Systems, four elements of control, organizational structure, organizational goals,
organizational climate, strategic planning – Blancing the four levers of control, balancing
the tensions in control systems, six sources of tensions in control systems, opportunities
and limitations of the span of control, key control variables, delegation and
decentralization, mutual supportive management systems.
UNIT II : The traditional instruments of control in organizations
External audit, internal controls, internal audit, role of financial controllers, multiple roles
of an auditor, management control process, budgetary control, flexible budget, zero base
budget, performance budgeting, master budget, analysis of variance, accounting aspect of
control, management audit, marketing and distribution control, different types of audit.
UNIT III : Accountability in organizations
Dual focus and accountability, differentiate between product costing and accountability,
the concept of responsibility centre, management control structure, responsibility
accounting, cost centre, profit centre, investment centre, ABC costing, transfer prices,
CVP analysis, process control.
UNIT IV : The new dimensions of control with strategies
Behavioral aspect of management control, motivations, morale, participative
management, learning curves, HR accounting, knowledge management control,
management control with reference to risk management, differentiated controls for
different situations, measuring performance to match strategy, balanced score cards.
UNIT V: Management Control in Specialized organizations
Sectoral applications, controlling the financial sector, the banking sector, the balance
sheet concept, the concept of schedule of advances, the use of ABC costing standard,
insurance, system of insurance accounts, non-profit organizations, legal environment of
non-profit organization, public service organizations, public utility accounts, holding
company accounts, government and co-operative business, control in projects, the twelve
step process of designing controlling system.
REFERENCES :
1. Antony R.N. and Govindarajan V “Management Control Systems”.
2. Gosh P.K. and Gupta “Cost Analysis and Control”.
3. Hersey P and Balanchard H.B. “Management of Organizational Behavior”
4. Emmanuel “Accounting for Management Control”
PAPER NO. XII - ENTREPRENEURSHIP MANAGEMENT
COURSE CODE: 43 PAPER CODE: H3020
UNIT-I
Entrepreneurship – Definition, Role and expectations – Entrepreneurial styles and types –
Characteristics of the Entrepreneur – Functions of an Entrepreneur – Promotion of
Entrepreneurship – Role of Socio-Cultural, Economic and Political Environment –
Growth of Entrepreneurship in Pre and Post independence era – Constraints for the
Growth of Entrepreneurial Culture.
UNIT-II
Entrepreneurial Motivation Theories - Entrepreneurial Competencies – Developing
Competencies – Role of Entrepreneur. Development Programs – Assistance Programme
for Small Scale Units – Institutional Framework – Role of SSI Sector in the Economy –
SSI Units – Failure, Causes and Preventive Measures – Turnaround Strategies.
UNIT-III
Identification of Business Opportunity – Preparation of Feasibility Report – Financial and
Technical Evaluation – Project Formulation – Common Errors in Project Formulation –
Specimen Project Report – Ownership Structures – Proprietorship, Partnership,
Company, Co-operative, Franchise.
UNIT-IV
Corporate Entrepreneurship (Intrapreneurship) – Concepts – Need – Strategies -
Corporate Practices – Select Cases – Dynamics of Competition – Plans for Survival and
Growth.
UNIT-V
Women Entrepreneurship – Need – Growth of women Entrepreneurship – Problems
faced by Women Entrepreneurs – Development of women Entrepreneurship –
Entrepreneurship in Informal Sector – Rural Entrepreneurship – Entrepreneurship in
Sectors like Agriculture, Tourism, health case, Transport and allied services.
TEXT BOOK:
1. Peter F.Drucker : INNOVATION AND ENTREPRENEURSHIP
(Heinemann).
REFERENCES
2. Donald L. Sexton & Raymond W.Smilor: THE ART AND SCIENCE OF
ENTREPRENEURSHIP (Ballinger Pub. Co,).
3. Clifford M.Baumback & J oseph R.Mancuso: ENTREPRENEURSHIP AND
VENTURE MANAGEMENT (Prentice Hall).
4. Gifford Pinchot: INTRAPRENEURING (Harper & Row).
5. Ram K.Vepa: HOW TO SUCCEED IN SMALL SCALE INDUSTRY
(Vikas).
6. Richard M.Hodgets: EFFECTIVE SMALL BUSINESS MANAGEMENT
(Academic Press).
7. Dan Steinhoff & J ohn F.Burgess : SMALL BUSINESS MANAGEMENT –
FUNDATMENTALS (McGraw Hill).
8. Small Industries Service Institute (SISI), Madras Publication : GUIDELINES
TO ENTREPRENEURS FOR STARTING A SMALL SCALE INDUSTRY.
PAPER NO. XIII - CONSUMER BEHAVIOUR
COURSE CODE: 43 PAPER CODE: H3030
UNIT - I
Consumer Behaviour and Marketing Action: An overview - Consumer involvement,
decision-making processes and purchase behaviour and marketing implications -
Consumer Behaviour Models
UNIT - II
Environmental influences on consumer behaviour - Cultural influences - Social class,
reference groups and family influences - Opinion leadership and the diffusion of
innovations - Marketing implications of the above influences.
UNIT - III
The individual consumer and buying behaviour and marketing implications - Consumer
perceptions, learning, attitudes, motivation and personality - psychographics, values and
lifestyles.
UNIT - IV
Strategic marketing applications - Market segmentation strategies - Positioning strategies
for existing and new products, Re-positioning, perceptual mapping - Marketing
communications - Source, message and media effects. Store choice and shopping
behaviour - In-Store stil1)uli, store image and loyalty - Consumerism - Consumer rights
and Marketers' responsibilities.
UNIT - V
The Borderless Consumer Market and buying behaviour - Consumer buying habits and
perceptions of emerging non-store choices - Research and applications of consumer
responses to direct marketing approaches - Issues of privacy and ethics.
REFERENCES
1. Loudon and Della Bitta: CONSUMER BEHAVIOUR: CONCEPTS AND
APPLICATIONS, Tata Mc-Graw Hill.
2. Henry Assael: CONSUMER BEHA VIOUR AND MARKETING ACTION, Kent
Publishing Co.).
3. Berkman & Gilson: CONSUMER BEHA VIOUR:CONCEPTS AND
STRATEGIES,(Kent Publishing Co.).
4. Bennet and Kassarjian: CONSUMER BEHA VIOUR, (Prentice Hall of India)
5. Schiffman and Kanuck: CONSUMER BEHA VIOUR, Pearson Education Asia, 7'h.
Edition,
6. Hawkins, Best & Concy: CONSUMER BEHA VIOUR. Tata McGraw Hill.
7. Efraim Turban, J ae Lce, David King, & I-I.Michael Chung: Electronic Commcrce:
Managerial Perspective, Pearson Education Inc., 2000.
PAPER NO. XIV - SALES AND DISTRIBUTION MANAGEMENT
COURSE CODE: 43 PAPER CODE: H3040
UNIT –I -Personal selling
Types of selling – Alternative Sales Structures: Network Marketing – Mail order
selling – Elements of direct marketing – Teleshopping – Telemarketing – Systeme
selling
The selling process – Strategies and Styles – formulating sales objectives – Sales
forecasting – Estimating market and Sales Potentials.
UNIT – II- The sales force
Size of the sales force, sales organization based on customer, geography, product and
combinations and current trends – sales training programs and motivating the sales
force – sales force compensation, sales incentives and sales force evaluation –
controlling the sales effort – sales quotas, sales territories, sales audit.
UNIT – III Physical distribution
Participants in the physical distribution function, the environment of physical
Distribution – Channel Design strategies and structures, selecting channel members,
setting distribution objectives and tasks – Target markets and channel design
strategies.
UNIT – IV- Managing the marketing channel
Product, Pricing and Promotion issues in Channel Management and Physical
Distribution - Motivating channel members – Evaluating channel member
performance – Vertical marketing systems – Retail co-operatives, Franchise systems
and corporate marketing systems.
UNIT – V - E-enabled selling and distribution
E-commerce and e-retailing as a channel of distribution, Electronic intermediaries,
Disintermediation and Re-intermediation, e-enabled logistics management and
tracking systems.
Text Books :
1. Futrell : Sales Management (Pearson Education)
2. Kapoor and Kansal: Basics of Distribution Management – A logistical approach
(Prentice-Hall India)
Reference Books :
1. J ohnson, Kurtz and Scheuing : Sales Management (Mc Graw-Hill)
2. Rosenbloom: Marketing Channels – a management view (Dryden Press)
PAPER NO. XV - SERVICES MARKETING
COURSE CODE: 43 PAPER CODE: H3050
UNIT-I
MARKETING OF SERVICES - Introduction - Growth of the Service Sector -The Concept of
Service - Characteristics of Services-Classification of Services - Designing the Service-
Blueprinting, Using Technology, Developing Human Resources, Building Service Aspirations.
UNIT-II
MARKETING MIX IN SERVICES MARKETING - THE SEVEN Ps - Product Decisions,
Pricing Strategies and Tactics, Promotion of Services and Placing or Distribution Methods for
Services - Additional Dimensions in Services Marketing - People, Physical Evidence and
Process.
UNIT-III
STRATEGIC MARKETING MANAGEMENT FOR SERVICES - Matching Demand and
Supply through Capacity Planning and Segmentation - Internal Marketing of a Service - External
versus Internal Orientation of Service Strategy.
UNIT-IV
DELIVERING QUALITY SERVICES - Causes of Service-Quality Gaps: The Customer
Expectations versus Perceived Service Gap, Factors and Techniques to Resolve this Gap -Gaps
in Service - Quality Standards, Factors and Solutions - The Service Performance Gap -Key
Factors and Strategies for Closing the Gap - External Communication to the Customer: the
Promise versus Delivery Gap - Developing Appropriate and Effective Communication about
Service Quality.
UNIT – V
MARKETING OF SERVICES WITH SPECIAL REFERENCE TO
(a) Financial Services (b) Health Services (c) Hospitality Services including Travel, Hotels and
Tourism. (d) Professional Services (e) Public Utility Services
(f) Communication Services (g) Educational Services
REFERENCES
1. Valerie Zeithaml & Mary J o Bitner: SERVICES MARKETING, McGraw Hill.
2. Christopher H. Lovelock: SERVICES MARKETING: PEOPLE, TECHNOLOGY,
STRATEGY, PearsonEducation Asia.
3. Zcithaml, Parasuraman & Berry: DELIVERING QUALITY SERVICE; The Free Press,
Macmillan.
4. Audrey Gilmore: Services marketing and Management. Response Books, Sage Publications.
5. Ron Zemke & Dick Schaaf: THE SERVICE EDGE.6. Raghu & Vasanthi Venugopal:
SERVICES MARKETING
6. Raghu & Vasanthi Venugopal: SERVICES MARKETING.
SYLLABUS
MBA (GENERAL)
III SEMESTER - STREAM ‘B’
PAPER NO. XI - MANAGEMENT CONTROL SYSTEMS
COURSE CODE: 43 PAPER CODE: H3010
UNIT I ; The conceptual foundations of control systems
Meaning, Nature and purpose of control systems – The new paradigms of Management
Control Systems, four elements of control, organizational structure, organizational goals,
organizational climate, strategic planning – Blancing the four levers of control, balancing
the tensions in control systems, six sources of tensions in control systems, opportunities
and limitations of the span of control, key control variables, delegation and
decentralization, mutual supportive management systems.
UNIT II : The traditional instruments of control in organizations
External audit, internal controls, internal audit, role of financial controllers, multiple roles
of an auditor, management control process, budgetary control, flexible budget, zero base
budget, performance budgeting, master budget, analysis of variance, accounting aspect of
control, management audit, marketing and distribution control, different types of audit.
UNIT III : Accountability in organizations
Dual focus and accountability, differentiate between product costing and accountability,
the concept of responsibility centre, management control structure, responsibility
accounting, cost centre, profit centre, investment centre, ABC costing, transfer prices,
CVP analysis, process control.
UNIT IV : The new dimensions of control with strategies
Behavioral aspect of management control, motivations, morale, participative
management, learning curves, HR accounting, knowledge management control,
management control with reference to risk management, differentiated controls for
different situations, measuring performance to match strategy, balanced score cards.
UNIT V: Management Control in Specialized organizations
Sectoral applications, controlling the financial sector, the banking sector, the balance
sheet concept, the concept of schedule of advances, the use of ABC costing standard,
insurance, system of insurance accounts, non-profit organizations, legal environment of
non-profit organization, public service organizations, public utility accounts, holding
company accounts, government and co-operative business, control in projects, the twelve
step process of designing controlling system.
REFERENCES :
1. Antony R.N. and Govindarajan V “Management Control Systems”.
2. Gosh P.K. and Gupta “Cost Analysis and Control”.
3. Hersey P and Balanchard H.B. “Management of Organizational Behavior”
4. Emmanuel “Accounting for Management Control”
PAPER NO. XII - ENTREPRENEURSHIP MANAGEMENT
COURSE CODE: 43 PAPER CODE: H3020
UNIT-I
Entrepreneurship – Definition, Role and expectations – Entrepreneurial styles and types –
Characteristics of the Entrepreneur – Functions of an Entrepreneur – Promotion of
Entrepreneurship – Role of Socio-Cultural, Economic and Political Environment –
Growth of Entrepreneurship in Pre and Post independence era – Constraints for the
Growth of Entrepreneurial Culture.
UNIT-II
Entrepreneurial Motivation Theories - Entrepreneurial Competencies – Developing
Competencies – Role of Entrepreneur. Development Programs – Assistance Programme
for Small Scale Units – Institutional Framework – Role of SSI Sector in the Economy –
SSI Units – Failure, Causes and Preventive Measures – Turnaround Strategies.
UNIT-III
Identification of Business Opportunity – Preparation of Feasibility Report – Financial and
Technical Evaluation – Project Formulation – Common Errors in Project Formulation –
Specimen Project Report – Ownership Structures – Proprietorship, Partnership,
Company, Co-operative, Franchise.
UNIT-IV
Corporate Entrepreneurship (Intrapreneurship) – Concepts – Need – Strategies -
Corporate Practices – Select Cases – Dynamics of Competition – Plans for Survival and
Growth.
UNIT-V
Women Entrepreneurship – Need – Growth of women Entrepreneurship – Problems
faced by Women Entrepreneurs – Development of women Entrepreneurship –
Entrepreneurship in Informal Sector – Rural Entrepreneurship – Entrepreneurship in
Sectors like Agriculture, Tourism, health case, Transport and allied services.
TEXT BOOK:
1. Peter F.Drucker : INNOVATION AND ENTREPRENEURSHIP
(Heinemann).
REFERENCES
2. Donald L. Sexton & Raymond W.Smilor: THE ART AND SCIENCE OF
ENTREPRENEURSHIP (Ballinger Pub. Co,).
3. Clifford M.Baumback & J oseph R.Mancuso: ENTREPRENEURSHIP AND
VENTURE MANAGEMENT (Prentice Hall).
4. Gifford Pinchot: INTRAPRENEURING (Harper & Row).
5. Ram K.Vepa: HOW TO SUCCEED IN SMALL SCALE INDUSTRY (Vikas).
6. Richard M.Hodgets: EFFECTIVE SMALL BUSINESS MANAGEMENT
(Academic Press).
7. Dan Steinhoff & J ohn F.Burgess : SMALL BUSINESS MANAGEMENT –
FUNDATMENTALS (McGraw Hill).
8. Small Industries Service Institute (SISI), Madras Publication : GUIDELINES TO
ENTREPRENEURS FOR STARTING A SMALL SCALE INDUSTRY.
PAPER NO. XIII - INDIAN FINANCIAL SYSTEM
COURSE CODE: 43 PAPER CODE:H3030
UNIT - I
Introduction to Indian Financial System - Financial System: Significance and Definition,
Purpose and Organization, Liberalization of the Financial System; Savings and Financial
Intermediation- Factors Determining Savings, Composition of Savings, Financial
Liabilities, Savings Rate in Ninth Plan, Financial Intermediation; Commercial Banking-
Evolution, Financial Services, Fiduciary Services, Off-balance Sheet Activities, Analysis
of Assets and Liabilities of Scheduled Commercial Banks; Reserve Bank of India-Central
Banking- Introduction to Central Banking, Instruments of Monetary Control, Reserve
Bank of India, Public Debt, Secondary Debt Market, REPO's, Reserve Requirements,
Selective Credit Controls, Advances to Priority Sector, Supervision System; Regional
Rural Banks- Objectives, RBI Assistance, Evaluation of RRB's.
UNIT - II
Cooperative Credit- Introduction, Role of RBI, Organizational Structure, National Bank
for Agriculture and Rural Development (NABARD), Reforms in Cooperative Credit.
UNIT – III
Non-banking Finance Companies - Introduction, Definition of Non-banking Finance
Company, Mutual Benefit Finance Companies (MBFC's), Financial Sector Reform,
Liberalization Measures for NBFC's, Regulations for NBFC's Accepting Public Deposits,
Limits on Acceptance of Deposits, Size of Non-banking Companies, Deposits,
Distribution of Deposits, Comparison of NOF and Deposits, Capital Issues by Finance
Companies, FCNR Deposits for NBFC's, Assets of NBFC's, Investment Norms for
NBFC's, Deployment of Funds, Funds Mismatch of HP/Leasing Companies.
UNIT IV
Merchant Banking- Introduction, Banking Commission Report, Merchant Banking in
India, Origin of Merchant Banking Abroad, Regulations of Merchant Banking, Definition
of Merchant Banker, Prospectus (Filing and Registration), General Obligations and
Responsibilities, Procedures for Inspection; Mutual Funds- Introduction, Mutual Funds in
India, Types of Mutual Funds, Return from Mutual Funds, Mutual Fund Holder's
Account, Recommendations of the Study Group, SEBI's Directives for Mutual Funds,
Private Mutual Funds, Asset Management Company, Unit Trust of India, Evaluation of
Performance of Mutual Funds, Components of Investment Performance, Market Timing,
Money Market Mutual Funds, RBI Guidelines.
UNIT - V
Primary Market- Introduction, Instruments, Debentures, Credit Rating of Debt
Instruments, Preference Shares, Equity Shares, Public Issue of Securities, Underwriting
Public Issues Through Prospectus, Venture Capital; Secondary Market: Stock Markets-
Introduction, Growth of Stock Exchanges, Growth Pattern of Listed Stock, Stock
Brokers, Functions of a Stock Exchange, Trading in Stock Exchanges, Margin Trading,
Regulations Relating to Stock Exchanges, Surveillance at Stock Exchanges, Forward
Trading, Weaknesses of Badla System, Ban on Badla, Stock Index Futures, Bombay
Stock Exchange, National Stock exchange, Calcutta Stock Exchange, Over the Counter
Exchange of India, Depositories; Foreign Investment and its Regulations- Significance
and Role of Foreign Investments, Non-resident Indians, Report of the Working Group on
Non-resident Indian Investment; The Indian Fiscal System- Introduction, Finance
Commission, Finance Administration.
REFERENCES:
1. H R Machiraju, Indian Financial System, Second Edition, Vikas Publishing House Pvt
Ltd
2. H R Machiraju, Fiscal Policy of Equitable Growth, Mac Millan Publications.
3. Eitemen Wilford, The Stock market, McGraw Hill Co, New Edition.
PAPER NO. XIV - SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
COURSE CODE:43 PAPER CODE:H3040
UNIT - I
Investments - Investment Vs. Speculation - Investment Process - Investment categories -
Risk and return - Factors Influencing Risk - Measuring Risk and Return, Valuation of
Equity: Dividend Models, Price/Earnings Approach
UNIT - II
Equity stock Analysis: Economic analysis: Key Macroeconomic Factors. Industry
analysis: Industry Life Cycle Analysis. Analysing the Structure and Characteristics of an
Industry - Profit Potential of Industries. Company Analysis: Analysing the Financial
Statements, The Chemistry of Earnings, Forecasting via the Earnings Model, Market
Share/Profit Margin Approach, Independent Forecast of Revenue and Expenses. Bond
analysis - Returns and Risk - Valuation of Bonds - Bond Management Strategies:
Duration.
UNIT – III
Options: Types - Determinants of Option value - Option Position and Strategies -Option
pricing. Futures: Stock Index futures - Portfolio strategies using futures -Futures on fixed
income securities - Futures on long term Securities.
UNIT – IV
Technical Analysis: Market Indictors, Forecasting Individual Stock Performance.
Efficient Market Theory - Random Wall - The Efficient Market Hypothesis. Portfolio
Analysis: Effects of combining securities - Markowitz's Mean-Variance model. Portfolio
selection: Risk and investor Preferences - Constructing the portfolio - Significance of
beta in the Portfolio.
UNIT – V
Capital market Theory: CAPM - Arbitrage Pricing Theory. Management Portfolios and
performance evaluation: Sharpe Index. Treynor Index, J ensen's Model.
REFERENCES
1. Donald E, Fischer and Ronald J .J ordan, SECURITY ANALYSIS AND PORTFOLIO
MANAGEMENT. 6:h Ed., Prentice Hall of India. 2000.
2. Prasanna Chandra, MANAGING INVESTMENTS, Tata McGraw Hill.
3. R.J .Fuller and J .L. Farrel, MODERN INVESTMENTS AND SECURITY
ANALYSIS, McGraw Hill.
4. J ack Clark Francis, MANAGEMENT OF INVESTMENTS, McGraw Hill.
5. Stron Robert, PORTFOLIO MANAGEMENT HAND BOOK, J aico, Bombay.
PAPER NO. XV - GLOBAL FINANCIAL MANAGEMENT
COURSE CODE: 43 PAPER CODE:H3050
UNIT – I
International Economic Environment - International Monetary System.
UNIT – II
Foreign Exchange Market - Exchange Rate Determination.
UNIT – III
Law of One Price - Management of Foreign Exchange Exposure
UNIT – IV
International Capital Budgeting International Working Capital Management -Financial
Dimensions of International Trade
UNIT – V
Control and Tax aspects of Multinational Companies - Financing a Multinational
Company.
REFERENCES
1. MauricS" 'Dlevi,' INTERNATIONAL FINANCIAL MANAGEMENT. McGraw-Hill.
2. C. J eevanandham, EXCHANGE RATE ARITHMETIC, Sultan Chand.
3. Apte.P.G., International Financial Management, Tata Mc. Graw Hill, New Delhi.
4. Henning, C.N., W.Piggot and W.H.Scott, International Financial Management,
Mc.Graw Hill, International Edition.
SYLLABUS
MBA (GENERAL)
III SEMESTER - STREAM ‘C’
PAPER NO. XI - MANAGEMENT CONTROL SYSTEMS
COURSE CODE: 43 PAPER CODE: H3010
UNIT I ; The conceptual foundations of control systems
Meaning, Nature and purpose of control systems – The new paradigms of Management
Control Systems, four elements of control, organizational structure, organizational goals,
organizational climate, strategic planning – Blancing the four levers of control, balancing
the tensions in control systems, six sources of tensions in control systems, opportunities
and limitations of the span of control, key control variables, delegation and
decentralization, mutual supportive management systems.
UNIT II : The traditional instruments of control in organizations
External audit, internal controls, internal audit, role of financial controllers, multiple roles
of an auditor, management control process, budgetary control, flexible budget, zero base
budget, performance budgeting, master budget, analysis of variance, accounting aspect of
control, management audit, marketing and distribution control, different types of audit.
UNIT III : Accountability in organizations
Dual focus and accountability, differentiate between product costing and accountability,
the concept of responsibility centre, management control structure, responsibility
accounting, cost centre, profit centre, investment centre, ABC costing, transfer prices,
CVP analysis, process control.
UNIT IV : The new dimensions of control with strategies
Behavioral aspect of management control, motivations, morale, participative
management, learning curves, HR accounting, knowledge management control,
management control with reference to risk management, differentiated controls for
different situations, measuring performance to match strategy, balanced score cards.
UNIT V: Management Control in Specialized organizations
Sectoral applications, controlling the financial sector, the banking sector, the balance
sheet concept, the concept of schedule of advances, the use of ABC costing standard,
insurance, system of insurance accounts, non-profit organizations, legal environment of
non-profit organization, public service organizations, public utility accounts, holding
company accounts, government and co-operative business, control in projects, the twelve
step process of designing controlling system.
REFERENCES :
1. Antony R.N. and Govindarajan V “Management Control Systems”.
2. Gosh P.K. and Gupta “Cost Analysis and Control”.
3. Hersey P and Balanchard H.B. “Management of Organizational Behavior”
4. Emmanuel “Accounting for Management Control”
PAPER NO. XII - ENTREPRENEURSHIP MANAGEMENT
COURSE CODE: 43 PAPER CODE: H3020
UNIT-I
Entrepreneurship – Definition, Role and expectations – Entrepreneurial styles and types –
Characteristics of the Entrepreneur – Functions of an Entrepreneur – Promotion of
Entrepreneurship – Role of Socio-Cultural, Economic and Political Environment –
Growth of Entrepreneurship in Pre and Post independence era – Constraints for the
Growth of Entrepreneurial Culture.
UNIT-II
Entrepreneurial Motivation Theories - Entrepreneurial Competencies – Developing
Competencies – Role of Entrepreneur. Development Programs – Assistance Programme
for Small Scale Units – Institutional Framework – Role of SSI Sector in the Economy –
SSI Units – Failure, Causes and Preventive Measures – Turnaround Strategies.
UNIT-III
Identification of Business Opportunity – Preparation of Feasibility Report – Financial and
Technical Evaluation – Project Formulation – Common Errors in Project Formulation –
Specimen Project Report – Ownership Structures – Proprietorship, Partnership,
Company, Co-operative, Franchise.
UNIT-IV
Corporate Entrepreneurship (Intrapreneurship) – Concepts – Need – Strategies -
Corporate Practices – Select Cases – Dynamics of Competition – Plans for Survival and
Growth.
UNIT-V
Women Entrepreneurship – Need – Growth of women Entrepreneurship – Problems
faced by Women Entrepreneurs – Development of women Entrepreneurship –
Entrepreneurship in Informal Sector – Rural Entrepreneurship – Entrepreneurship in
Sectors like Agriculture, Tourism, health case, Transport and allied services.
TEXT BOOK:
1. Peter F.Drucker : INNOVATION AND ENTREPRENEURSHIP
(Heinemann).
REFERENCES
2. Donald L. Sexton & Raymond W.Smilor: THE ART AND SCIENCE OF
ENTREPRENEURSHIP (Ballinger Pub. Co,).
3.Clifford M.Baumback & J oseph R.Mancuso: ENTREPRENEURSHIP AND
VENTURE MANAGEMENT (Prentice Hall).
4. Gifford Pinchot: INTRAPRENEURING (Harper & Row).
5. Ram K.Vepa: HOW TO SUCCEED IN SMALL SCALE INDUSTRY (Vikas).
6.Richard M.Hodgets: EFFECTIVE SMALL BUSINESS MANAGEMENT
(Academic Press).
7.Dan Steinhoff & J ohn F.Burgess : SMALL BUSINESS MANAGEMENT –
FUNDATMENTALS (McGraw Hill).
8.Small Industries Service Institute (SISI), Madras Publication : GUIDELINES TO
ENTREPRENEURS FOR STARTING A SMALL SCALE INDUSTRY.
PAPER NO. XIII - HRM IN KNOWLEDGE BASED ORGANIZATIONS
COURSE CODE: 43 PAPER CODE:H3030
UNIT-I
An Introduction to life in organizations; Concept and Characteristics of KBOs;
Dimensions of HRM in KBOs; New Role and Challenges for HRM in the KBO
UNIT-II
Managing Knowledge for organizational effectiveness - Process and Methods; Concept
of Intellectual Capital and Learning Orientation in the Organizations; Knowledge and
Role related issues; Performance Appraisal in a KBO - Discussion
UNIT-III
Managing Knowledge and OPH [Personnel and Organizational Health]; Rewarding
Knowledge; Management of Retention and KBO
UNIT-IV
ICTs in HRM in KBO: HRIS for a KBO - Concept, Mechanics, and Software
Orientation; Performance Management - Mechanics and One Illustrative Process
UNIT-V
Comprehensive Case Study on HRM in a KBO - Collection and Compilation of the
material by the participants under the guidance of the Resource Person
REFERENCES
1. Managing Knowledge Workers, " Frances Horibe" J ohn Wiley & Sons,
2. Knowledge Management - Enabling Business Growth "Ganesh Natarajan and Sandhya
Shekhar", Tata McGRAW - Hill Publishing Company Limited
3. Management by Consciousness, Edited by Dr. G. P. Gupta, Sri Aurobindo Society,
Pondicherry
PAPER NO. XIV - TRAINING AND DEVELOPMENT
COURSE CODE: 43 PAPER CODE: H3040
UNIT I
J ob analysis – manpower planning – at the start of the business and as ongoing
process – performance appraisal – standards, methods, errors.
UNIT II
Learning Objectives – domains of learning – methods of learning – importance of
teaching techniques – instruction technology – instructor behavior – attention versus
involvement.
UNIT III
Need for Training and Development – Role of Development officers –
administrators, consultants, designers and instructors – determining training needs –
potential macro needs – usefulness of training – development of competency-based
training programs – Evaluation of training programs,
UNIT IV
Methods of training – on the job training – off the job training – choosing
optimum method – the lecture – field trips – panel discussion – behaviour modeling –
interactive demonstrations – brain storming – case studies – action mazes, incident
process, in-baskets, team tasks, buzz-groups and syndicates, agenda setting, role-plays-
reverse role plays, rotational role plays, finding metaphors, simulations, business games,
clinics, critical incidents, fish bowls, T-groups, data gathering, grouping methods,
transactional analysis, exception analysis.
UNIT V
Need for development – differences between training and development –
management development program – career development program – counseling
evaluation of programs – job evaluation – methods and techniques.
REFERENCES :
1. B.Taylor & G.Lippitt : MANAGEMENT DEVELOPMENT AND TRAINING
HANDBOOK.
2. William E.Blank, HANDBOOK FOR DEVELOPING COMPETENCY BASED
TRAINING PROGRAMMES, Prentice-Hall, New J ersey,1982.
PAPER NO. XV - COMPENSATION MANAGEMENT
COURSE CODE: 43 PAPER CODE: H3050
UNIT-I
J ob Evaluation - Definition - Traditional and new Techniques - Performance Appraisal -
basic concepts - performance standard - Appraisal methods.
UNIT-II
Compensation - Definition - classification - types - incentives - fringe benefits.
UNIT-III
Theories of wages - wage structure - wage fixation - wage payment - salary
administration.
UNIT-IV
Rewards for sales personnel - pay - commission - pay and commission - performance
based pay system - incentives - Executives compensation plan and packages.
UNIT-V
Wage Boards - Pay Commissions - Compensation Management in Multi-National
organisations.
REFERENCES
1. Richard.I. Henderson: COMPENSATION MANAGEMENT IN A KNOWLEDGE
BASED WORLD - Prentice-Hall.
2. Richard Thrope & Gill Homen : STRATEGIC REWARD SYSTEMS - Prentice-Hall.
3. Thomas.P.Plannery, David.A.Hofrichter & Paul.E.Platten: PEOPLE, PERFOMANCE
& PAY - Free Press.
4. Michael Armstrong & Helen Murlis: HAND BOOK OF REWARD MANAGEMENT
– Crust Publishing House.
5. J oseph.J . Martocchio: STRATEGIC COMPENSATION - A HUMAN RESOURCE
MANAGEMENT APPROACH - Prentice-Hall.
6. Edwarde.E. Lawler III : REWARDING EXCELLENCE (Pay Strategies for the New
Economy) – J ossey -Bass.
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