Mahindra Product Strategy

[abhishreshthaa]

The product strategy was to offer different MaXX value propositions to the different commercial target segments.


To the value-conscious operator there was the MaXX Standard 10-seater; to the taxi opetator there was the MaXX TX; to the image seeker there was the MaXX Festiva.


The MaXX Festiva was offered as a premium feature-loaded vehicle at an attractive price. Features included the metallic paint, fabric seats, fabric trims, styled interiors, aluminium footstep and an elegant spare wheel cover.

 

[jitendra05]

The product strategy was to offer different MaXX value propositions to the different commercial target segments.


To the value-conscious operator there was the MaXX Standard 10-seater; to the taxi opetator there was the MaXX TX; to the image seeker there was the MaXX Festiva.


The MaXX Festiva was offered as a premium feature-loaded vehicle at an attractive price. Features included the metallic paint, fabric seats, fabric trims, styled interiors, aluminium footstep and an elegant spare wheel cover.

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