Mahindra & Mahindra Company Analysis

Description
analysis Mahindra & Mahindra, its business structure and SWOT analysis. It also includes automobile sector scenario in India, farm equipment sector in India.

Flow of the presentation
1. 2. 3. 4. 5. 6.

7.

Introduction to Mahindra Group Financial Performance Automobile sector Farm Equipment Sector Other sectors SWOT Future Plans

Introduction
Mahindra Group ? Founded in 1945 as Steel trading company ? Entered Automobile Industry in 1947 ? US $12.5 Billion group ? More than 1 Lakh employees in 100 countries ? Chairman: Keshub Mahindra, VC& MD: Anand Mahindra ? Mahindra & Mahindra Ltd is group’s flagship company with 110 Subsidiaries, 7 Divisions

Segments
? Automotive
? Farm Equipment ? IT Services

? Financial Services
? Steel Trading and Processing ? Infrastructure ? Hospitality ? Systech

Revenues
Automotive Systech , 11.32% Others, 6.25% Financial Services, 5.61% Automotive, 40.35% Farm Equipment

IT Services , 7.07%

IT Services

Financial Services

Others

Farm Equipment, 29.40%

Segment wise total revenue F-2011
Source: Annual Report - Mahindra & Mahindra website

Systech

Financial performance
? Total Revenue: Rs 36, 847 Crores
26.6%

25000 20000 15000

27.51%
2010 2011

10000
5000 0 Net Income Profit after tax

Automobile Sector

Automobile Sector in India
? GDP : 4% in 2009, to rise to 10% in 2016

? India is world's second largest manufacturer of

motorcycles ? Seventh largest in the world for passenger car and commercial vehicles ? Asia's fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand. ? Export Destinations: USA, Germany, Italy, UK, Srilanka

Automobile Sector in India
Indian Automobile Industry: Market Share ?
9%

Two Wheelers
16% Passenger cars 75% Commercial Vehicles and Three wheelers

Tata Motors ? Maruti Suzuki ? Hyundai Motor India ? Mahindra & Mahindra

Mahindra & Mahindra Ltd
Market Share ? Commercial Vehicles 10.01% ? Passenger Vehicles 6.50% ? Three Wheelers 1.31% ? Maruti suzuki market leader in the passenger car segment with more than 40% market share ? Leader in MUV market with a market share of 61% ? Bolero is India’s largest selling MUV since 5 yrs ? Volume growth of 62.2% in overseas market

Farm Equipment Sector

Farm Equipment Sector in India
? Agriculture forms 17% of India’s GDP
? Products: Tractors, Crop Harvesting, Rice farming,

Sugarcane farming solutions ? Less than 10 percent of all farmers own tractors ? Exports, primarily of tractors, have been a key driver for growth in the sector

Mahindra & Mahindra Ltd
? Manufacturing tractors since 1960 ? One of top three Manufacturers of tractors in the world ? Mahindra is the top-selling tractor brand in the world by ? ? ? ?

volume. Market leaders in India with market share of more than 40% Sold in more than forty countries across six continents M&M bought out Renault’s 49 per cent equity stake in Mahindra Renault Private Ltd Competitors: Kubota, Deere & Company

Other Sectors

Other sectors
? Systech, IT Services, financial Services, Steel Trading and

Processing, Infrastructure and Hospitality ? Systech segment faced challenges on account of the global meltdown ? Revenues for Tech Mahindra crossed 1 Billion for the first time, Satyam’s acquisition fruitful ? Mahindra financial services is India’s largest non-banking financial services company

Mahindra & Mahindra Ltd
Strengths ? Leader in MUV sector ? Bolero is largest selling model for 5 yrs ? Best seller in tractors ? Low labour cost Opportunities ? Small car segment has a big market in India ? Govt has relaxed duties for small car segment ? Only 10% of farmers own tractors in India. Untapped market ? Crisil has projected the tractor industry to grow by 60%

Mahindra & Mahindra Ltd
Weaknesses ? Perceived as ‘big car’ brand ? Has a 1% Market share in 2 wheelers with 75% market Threats ? Increased interest rates & fuel prices ? Major competition in the small car segment

Future Plans & Recent News
? Plans to make and sell utility air vehicles ? Plans to make compact model of Verito, to be launched by

December ? Mahindra Satyam has been selected by Insurance Regulatory and Development Authority of India (IRDA) for developing IT solution ? Acquired a 70% stake in Ssangyong Motor Company Limited ? Acquired stakes in Reva Electric Car Company Private Limited, Gipps Aero Investment Pty. Ltd and Aerostaff Australia Pty. Ltd



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