MAGGI: "JANTA MAAF NAHI KAREGI"

Business-education · Jun 3, 2015

<h2>MAGGI: "JANTA MAAF NAHI KAREGI" </h2>

Mummy I’m hungry? 2 minutes, Maggi is ready. This is the common framing which we used when we were hungry but, Maggi impeccably fooled us and we went with the flow. However it wasn’t our fault, it was that we love celebrities and their endorsement. This has certainly proved that celebrities don’t care about which product they are showcasing, only one thing matters for them, that is money. The dark secret curtains of Maggi aroused when Food Safety and Drug Administration ordered the recall of 2, 00,000 Maggi noodle packs because of excessive existence of monosodium glutamate (MSG).

Today we got to know why, Maggi has positioned his brand as two minute Maggi, because later they can gives us immense time to be on the hospital bed. Maggi has been using this strategy and we keep on believing. As per the test conducted by Delhi government officials, 10 samples of Maggi were found having the lead quantity above the prescribed limit and five samples of “taste maker” had MSG.

But, this has acted as the eye opener for many food maker and it can be clearly observed with the quotes of Mayank Shah, group product manager at the country's biggest biscuit maker Parle Products, said the episode served as a warning for all food makers. "With new guidelines on food safety expected, we are planning to engage with consumers a lot more and talk to them consistently through ads and declarations, instead of waiting for something like this to happen. It's critical to keep communication with key stakeholders constant and transparent," he said.

Maggi has been ruling the market and they have positioned it in such a way that from oldies to kiddies, anyone can enjoy it. Well but, after this controversy their sale has been plunge down by 60-70% and clearly everyone would be uttering “Janta Maaf Nahi karegi”.

Here are ads, which will make you laugh and how celebrities are dancing and promoting
the unhygienic products.

MAGGI: "JANTA MAAF NAHI KAREGI"

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