Madonna, Money and Metamorphosis (Vancouver Sun)
As every MBA student learns, a new product moves through clearly defined phases -- introduction, growth, maturity and decline -- in a process called the product life cycle. Companies that intend to stay in business recognize they have to innovate in order to develop new products as demand for the old ones wanes. The Apple II computer, for example, is long gone but Apple continues to thrive ...
Read More.. and DISCUSS
As every MBA student learns, a new product moves through clearly defined phases -- introduction, growth, maturity and decline -- in a process called the product life cycle. Companies that intend to stay in business recognize they have to innovate in order to develop new products as demand for the old ones wanes. The Apple II computer, for example, is long gone but Apple continues to thrive ...
Read More.. and DISCUSS