abhishreshthaa
Abhijeet S
LOYALTY SEGMENTATION
Loyalty segmentation helps in building strong brands. A market can usually be divided into the following groups:
Noncustomers: Those who use the competitor’s brand or are not product class users.
Price switchers: Those who are price switchers.
The passively loyal: Those who buy out of habit rather than reason.
Fence sitters: those who are indifferent between two or more brands.
The committed: those who are committed to our brands.
Loyalty segmentation helps in building strong brands. A market can usually be divided into the following groups:
Noncustomers: Those who use the competitor’s brand or are not product class users.
Price switchers: Those who are price switchers.
The passively loyal: Those who buy out of habit rather than reason.
Fence sitters: those who are indifferent between two or more brands.
The committed: those who are committed to our brands.