LIVE PROJECT FOR THE "SCOPE & GROWTH OF CONSTRUCTION CHEMICALS IN RAJKOT & JAMNAGAR DISTRICTS"

THE PROJECT WAS GRANTED TO ME FOR THE PARTIAL FULFILLMENT OF THE MBA DEGREE.

WORKED UNDER TATA CHEMICALS DURING TWO MONTHS FOR MY SUMMER INTERNSHIP PROJECT I GOT TO LEARN MANY THINGS ,THERE WERE TIMES WHERE IN I EVEN GOT COLD SHOULDERS ..WELL THE MAIN SIX OBJECTIVES OF MY RESEARCH WAS TO ACHIEVE THE FOLLOWING :

1) TO KNOW WHICH BRAND IS THE LEADER IN THE MARKET

2)TO KNOW WHICH PRODUCT IS SOLD MORE AMONGST THE ONE TO BE MARKED.

3) TO ANALYSES THE EFFECT OF THE BRAND NAME ON THE SALES OF THE PRODUCT

4) TO MEASURE ,IF THE ISI WAS AN CONVENIENT TOOL FOR THE PURCHASE OF THE CHEMICALS

5)TO FIND THE MOST SOLD PACKET OF THE RESPECTIVE BRAND

6)WHICH WAS THE MOST PROMINENT CHANNEL OF DISTRIBUTION

FOR THE RESEARCH I WAS GIVEN THE CATCHMENT AREA OF 20 TALUKAS ie 2 DISTRICTS..

AT THE END OF 45 DAYS OF THE RESEARCH I CAME TO THE FOLLOWING CONCLUSIONS...

1)THE MOST SOLD PACKING SIZE WAS PIDILITE

2)THE LARGEST SOLD PRODUCT WAS S.B.R

3)BRAND NAME DEFINITELY HELPED THE SALES OF THE CHEMICALS.

4)ISI MARK WAS A CONVENIENT TOOL FOR CONVENING CUSTOMERS..

DURING THIS TWO MONTHS OF THE RESEARCH I HAD TO WORK FORM DARK TO DARK MORNING TO EVE NO TA/DA PAID NEITHER HAD ROFF ON HEAD....

AT LAST I GOT THE CERTI FOR THE LIVE PROJECT AS THE COMPANY IS ON THE EDGE TO LAUNCH THE CHEMICALS BASED ON MY REPORT AT-LEASE FOR THE TWO DISTRICTS I MADE RESEARCH INTO.....

 

[Dhruv Bindhani]

This is a very raw and concise account of an internship, highlighting the demanding nature of fieldwork and the tangible impact of the research, despite challenging conditions.

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Project Scope and Objectives​

The internship project with Tata Chemicals was undertaken for the "partial fulfillment of the MBA degree." The author's primary role was research, with six clear objectives:

1. Identify the market leader brand.
2. Determine the most sold product within a marked category.
3. Analyze the effect of brand name on product sales.
4. Assess if ISI mark influenced chemical purchases.
5. Find the most prominent packet size for the respective brand.
6. Identify the most prominent distribution channel.

This indicates a focus on market analysis, competitive positioning, and consumer behavior within the chemical sector. The "catchment area of 20 talukas, i.e., 2 districts," suggests a significant fieldwork component.

Challenging Work Conditions and Learnings​

The internship was clearly demanding. The phrase "THERE WERE TIMES WHERE IN I EVEN GOT COLD SHOULDERS" hints at difficulties encountered, likely during data collection or interactions. The most striking aspect of the experience was the lack of support: "I HAD TO WORK FORM DARK TO DARK MORNING TO EVE NO TA/DA PAID NEITHER HAD ROFF ON HEAD...." This highlights significant personal sacrifice, including long hours, no travel allowance, and presumably no adequate shelter from the elements during fieldwork. This suggests a tough, independent working environment.

Concrete Conclusions and Project Impact​

Despite the challenging conditions, the author successfully completed the research within 45 days and arrived at concrete conclusions:

1. Pidilite was the most sold packing size (this seems like a brand name rather than a packing size, suggesting a possible typo or a specific product line within Pidilite was meant).
2. S.B.R (Styrene Butadiene Rubber, a common chemical) was the largest sold product.
3. Brand name definitively influenced chemical sales.
4. ISI mark was a convenient tool for convincing customers, highlighting its importance in purchasing decisions.

The internship culminated in receiving a certificate for the "LIVE PROJECT." Crucially, the company is "ON THE EDGE TO LAUNCH THE CHEMICALS BASED ON MY REPORT AT-LEASE FOR THE TWO DISTRICTS I MADE RESEARCH INTO....." This is a significant achievement, indicating that the research had a direct, tangible impact on the company's strategic decisions and potential product launch, making the difficult experience highly rewarding in terms of practical application and influence.