Approach to future that involves (1) examination of the current and anticipated factors associated with customers and competitors (external environment) and the firm itself (internal environment), (2) envisioning a new or effective role for the firm in a creative manner, and (3) aligning policies, practices, and resources to realize that vision.
The Three Levels of Enterprise Strategy
Enterprise strategy can be formulated and implemented at three different levels:
Corporate level
Business unit level
Functional or departmental level
