Business-education
Business Education
<h2>Lenovorola: Lenovo Join Hands with Motorola</h2>
Lenovo Group Ltd says it is banking on its newly purchased Motorola unit to lead the group's entire Smartphone business. Chen Xudong, its senior- vice president of the mobile business, said merging Lenovo’s Smartphone team with Motorola will allow it to win more customers in the higher- margin premium market.
"To create a faster, leaner business model, we will align our Smartphone development, production and manufacturing and better leverage the complementary strengths of Lenovo and Motorola to quickly drive growth. Lenovo's Mobile Business Group (MBG) will continue to drive the overall mobile business, but will now rely on Motorola to design, develop and manufacture Smartphone products," Lenovo said in a press statement. Both Motorola and Lenovo brands will remain as separate entities in a market for now since "long-term branding decisions are still in a discussion," Lenovo added.
Earlier, when Lenovo acquired Motorola Mobility from Google, it was decided that Motorola phone would be restricted to a particular segment in a particular region (US and Canada), whereas Lenovo was designed to target Asian markets. But, the demand of Motorola was at its peak and its Moto E and Moto G model became a game changer for them. Lenovo also focused on generating revenue from 4G phones, albeit Lenovo is doing well in the markets. Lenovo announced that it had emerged as the 'biggest' 4G Smartphone brand in India according to IDC's Asia/Pacific Quarterly Mobile Phone Tracker, Q2, 2015 (August 2015) with a 29.4 percent market share of the 4G Smartphone market.
Merger and acquisitions play very vital role in dominating and leading the market. But incredulously most of the mergers between giants tend to end up on a sad note. Well, Motorola and Lenovo are doing well in the market and merging together seems to be a better smart move for the growth of the company.