Description
Established in 1984, by 11 employees, with total capital of 25,000 U.S. dollars
Changed name from Legend to Lenovo for globalization purposes
---"For overseas markets, Lenovo will be used alone," said the firm
Owner of IBM PC brand
The third-largest computer maker on the world scale
The dominant Chinese computer marketer for over 10 years.
Lenovo Group
Lenovo Group
Ltd.
Ltd.
Prepared by:
Prepared by:
Pu Zhao
Pu Zhao
Mei Wu
Mei Wu
Taryn Hauso
Taryn Hauso
Marty
Marty
Bearce
Bearce
Lenovo Group Ltd.
Lenovo Group Ltd.
•
Introduction
Introduction
•
History
History
•
Globalization Analysis
Globalization Analysis
•
Competitor Analysis
Competitor Analysis
•
SWOT Analysis
SWOT Analysis
•
Future Outloo
Future Outloo
•
!ecommendations
!ecommendations
Introduction to Lenovo
Introduction to Lenovo
Group Ltd.
Group Ltd.
?
"stablis#ed in $%&'( by $$ employees( )it#
"stablis#ed in $%&'( by $$ employees( )it#
total capital o* +,(--- ./S/ dollars
total capital o* +,(--- ./S/ dollars
?
C#an0ed name *rom 1e0end to 1eno2o *or
C#an0ed name *rom 1e0end to 1eno2o *or
0lobalization purposes
0lobalization purposes
333 333"For overseas markets, Lenovo will be used alone," "For overseas markets, Lenovo will be used alone,"
said the frm said the frm
?
O)ner o* I45 PC brand
O)ner o* I45 PC brand
?
T#e t#ird3lar0est computer maer on t#e )orld
T#e t#ird3lar0est computer maer on t#e )orld
scale
scale
?
T#e dominant C#inese computer mareter *or
T#e dominant C#inese computer mareter *or
o2er $- years/
o2er $- years/
Important Records of
Important Records of
Lenovo
Lenovo
?
1984— 1984—Wit# an initial capital outlay o* only !54+--(---( 6.S7+,(---8 Wit# an initial capital outlay o* only !54+--(---( 6.S7+,(---8
1eno2o9s *oundin0 c#airman 1iu C#uanz#i( to0et#er )it# $- lie3minded 1eno2o9s *oundin0 c#airman 1iu C#uanz#i( to0et#er )it# $- lie3minded
collea0ues( launc#es t#e :e) Tec#nolo0y ;e2eloper Inc/ 6t#e collea0ues( launc#es t#e :e) Tec#nolo0y ;e2eloper Inc/ 6t#e
predecessor o* t#e 1e0end Group8 *unded by t#e C#inese Academy o* predecessor o* t#e 1e0end Group8 *unded by t#e C#inese Academy o*
Sciences/ Sciences/
?
1988— 1988—1e0end9s C#inese3c#aracter card recei2es t#e #i0#est :ational 1e0end9s C#inese3c#aracter card recei2es t#e #i0#est :ational
Science3Tec#nolo0y Pro0ress A)ard in C#ina/ 1e0end Hon0 <on0 is Science3Tec#nolo0y Pro0ress A)ard in C#ina/ 1e0end Hon0 <on0 is
establis#ed/ establis#ed/
?
1996— 1996—1e0end becomes t#e maret s#are leader in C#ina *or t#e =rst 1e0end becomes t#e maret s#are leader in C#ina *or t#e =rst
time/ time/
?
1999— 1999—1e0end becomes t#e top PC 2endor in t#e Asia3Paci=c re0ion 1e0end becomes t#e top PC 2endor in t#e Asia3Paci=c re0ion
and #eads t#e C#inese :ational Top $-- "lectronic "nterprises ranin0/ and #eads t#e C#inese :ational Top $-- "lectronic "nterprises ranin0/
?
2004— 2004—1eno2o becomes an Olympic )orld)ide partner/ It is t#e =rst 1eno2o becomes an Olympic )orld)ide partner/ It is t#e =rst
C#inese company to become a computer tec#nolo0y e>uipment partner C#inese company to become a computer tec#nolo0y e>uipment partner
o* t#e TOP/ o* t#e TOP/
?
200— 200—1eno2o completes t#e ac>uisition o* I45?s Personal Computin0 1eno2o completes t#e ac>uisition o* I45?s Personal Computin0
;i2ision( main0 it a ne) international IT competitor and t#e t#ird3 ;i2ision( main0 it a ne) international IT competitor and t#e t#ird3
lar0est personal computer company in t#e )orld/ lar0est personal computer company in t#e )orld/
?
2006— 2006—1eno2o introduces t#e =rst dual3core T#inPad noteboo PCs( 1eno2o introduces t#e =rst dual3core T#inPad noteboo PCs(
impro2in0 producti2ity and e@tendin0 battery li*e *or up to $$ #ours/ impro2in0 producti2ity and e@tendin0 battery li*e *or up to $$ #ours/
Gloali!ation "trate#ies
Gloali!ation "trate#ies
?
Cooperation
Cooperation
?
5er0er and Ac>uirement
5er0er and Ac>uirement
?
Promote 4rand A)areness t#rou0#
Promote 4rand A)areness t#rou0#
in2ol2in0 important sports e2ents
in2ol2in0 important sports e2ents
$ooperation
$ooperation
?
5ain !eason:
5ain !eason:
!horta"e o# $versea !ale
!horta"e o# $versea !ale
%hannels and &ubli% 'elations(
%hannels and &ubli% 'elations(
?
Standards *or c#oosin0 partners:
Standards *or c#oosin0 partners:
1( )ith *om+lementar,
1( )ith *om+lementar,
stren"ths
stren"ths
2( &ro+er si-e
2( &ro+er si-e
Mer#er and %c&uirement
Mer#er and %c&uirement
?
T#e most important measure *or
T#e most important measure *or
most ambitious companies is to
most ambitious companies is to
e@pand its maret s#ares/
e@pand its maret s#ares/
?
To *orm its ne) stren0t#s as soon as
To *orm its ne) stren0t#s as soon as
possible/
possible/
?
A 0ood sample in 0lobalization is
A 0ood sample in 0lobalization is
obtainin0 I45 PC ;i2ision t#rou0#
obtainin0 I45 PC ;i2ision t#rou0#
5AA/
5AA/
The "trate#ies to Promote
The "trate#ies to Promote
Brand %'areness
Brand %'areness
?
TOP 6T#e Olympic Partner 8partners
TOP 6T#e Olympic Partner 8partners
photo Source: http://www.lenovo.com/torino/us/partnership.shtml photo Source: http://www.lenovo.com/torino/us/partnership.shtml
?
:4A partners
:4A partners
?
ATAT partners
ATAT partners
$hallen#es in
$hallen#es in
Gloali!ation
Gloali!ation
?
Ability o* Culture adaptation
Ability o* Culture adaptation
In April +--,( a mana0er 6Sales8 o* ;ell
In April +--,( a mana0er 6Sales8 o* ;ell
Int/ tried to use unusual tactics to
Int/ tried to use unusual tactics to
persuade I459s customers to purc#ase
persuade I459s customers to purc#ase
;ell products in #is mail( Be2ery dollar
;ell products in #is mail( Be2ery dollar
t#ey spent on t#ese I45 systems is
t#ey spent on t#ese I45 systems is
directly *undin0 t#e C#inese 0o2ernment/C
directly *undin0 t#e C#inese 0o2ernment/C
?
4rand A)areness
4rand A)areness
$ompetitors
$ompetitors
6main8
6main8
?
Acer Inc/ 6Tai)an( C#ina 8
Acer Inc/ 6Tai)an( C#ina 8
?
;ell Inc/ 6.nited States8
;ell Inc/ 6.nited States8
?
He)lett3Pacard 6.nited States8
He)lett3Pacard 6.nited States8
%cer
%cer
?
1eadin0 manu*acturer o* noteboo(
1eadin0 manu*acturer o* noteboo(
tablet( #and#eld( destop computers
tablet( #and#eld( destop computers
?
T#e 0ap is narro)in0/ Acer?s 0lobal
T#e 0ap is narro)in0/ Acer?s 0lobal
maret up to D/& percent in t#e *ourt#
maret up to D/& percent in t#e *ourt#
>uarter
>uarter
?
W#ile 1eno2o s#run to E/$ percent(
W#ile 1eno2o s#run to E/$ percent(
accordin0 to t#e maret researc#
accordin0 to t#e maret researc#
company Gartner/
company Gartner/
?
In t#ird >uarter o* +--,( Acer #ad '/E
In t#ird >uarter o* +--,( Acer #ad '/E
percent and 1eno2o #ad E/F percent
percent and 1eno2o #ad E/F percent
?
Acer?s success deri2es *rom its
Acer?s success deri2es *rom its
eGecti2e use o* t#e Hc#annelH
eGecti2e use o* t#e Hc#annelH
maretin0 model( )#ic# pairs it )it#
maretin0 model( )#ic# pairs it )it#
local distributors to #elp its products
local distributors to #elp its products
0ain traction
0ain traction
(ey )inancials
(ey )inancials
?
$ompany Type
$ompany Type
Public 6Tai)an:
Public 6Tai)an:
AC"!
AC"!
8
8
?
)iscal *ear+,nd
)iscal *ear+,nd
;ecember
;ecember
?
-../ "ales 0mil.1
-../ "ales 0mil.1
7%(D,'/-
7%(D,'/-
?
2+*ear "ales Gro'th
2+*ear "ales Gro'th
FE/+J
FE/+J
?
-../ 3et Income 0mil.1
-../ 3et Income 0mil.1
7+,E/F
7+,E/F
?
2+*ear 3et Income Gro'th
2+*ear 3et Income Gro'th
$E/FJ
$E/FJ
?
-../ ,mployees
-../ ,mployees
D(,,'
D(,,'
?
2+*ear ,mployee Gro'th
2+*ear ,mployee Gro'th
6-/$J8
6-/$J8
4ell Inc.
4ell Inc.
?
World?s K$ direct3sale computer
World?s K$ direct3sale computer
2endor
2endor
?
Pro2ides a broad ran0e o* computer
Pro2ides a broad ran0e o* computer
and entertainment products *or t#e
and entertainment products *or t#e
consumer and enterprise marets
consumer and enterprise marets
?
5arets t#ird3party so*t)are and
5arets t#ird3party so*t)are and
perip#erals
perip#erals
(ey )inancials
(ey )inancials
?
$ompany Type
$ompany Type
Public 6:AS;AL 6GS8:
Public 6:AS;AL 6GS8:
;"11
;"11
8
8
?
)iscal *ear+,nd
)iscal *ear+,nd
Manuary
Manuary
?
-..5 "ales 0mil.1
-..5 "ales 0mil.1
7,,(%-&/-
7,,(%-&/-
?
2+*ear "ales Gro'th
2+*ear "ales Gro'th
$F/DJ
$F/DJ
?
-..5 3et Income 0mil.1
-..5 3et Income 0mil.1
7F(,E+/-
7F(,E+/-
?
2+*ear 3et Income Gro'th
2+*ear 3et Income Gro'th
$E/'J
$E/'J
?
-..5 ,mployees
-..5 ,mployees
DD($--
DD($--
?
2+*ear ,mployee Gro'th
2+*ear ,mployee Gro'th
$&/-J
$&/-J
He'lett+Pac6ard
He'lett+Pac6ard
?
Pro2ides enterprise and consumer
Pro2ides enterprise and consumer
customers a *ull ran0e o* #i0#3tec#
customers a *ull ran0e o* #i0#3tec#
e>uipment
e>uipment
?
<no)n *or product inno2ation( t#e
<no)n *or product inno2ation( t#e
company?s corporate de2elopment is
company?s corporate de2elopment is
a tale o* rein2ention
a tale o* rein2ention
?
4oasts an IT ser2ice or0anization
4oasts an IT ser2ice or0anization
t#at is amon0 t#e )orld?s lar0est
t#at is amon0 t#e )orld?s lar0est
(ey )inancials
(ey )inancials
?
$ompany Type
$ompany Type
Public 6:NS":
Public 6:NS":
HPL
HPL
8
8
?
)iscal *ear+,nd
)iscal *ear+,nd
October
October
?
-..5 "ales 0mil.1
-..5 "ales 0mil.1
7%$(D,&/-
7%$(D,&/-
?
2+*ear "ales Gro'th
2+*ear "ales Gro'th
,/EJ
,/EJ
?
-..5 3et Income 0mil.1
-..5 3et Income 0mil.1
7D($%&/-
7D($%&/-
?
2+*ear 3et Income Gro'th
2+*ear 3et Income Gro'th
$,&/,J
$,&/,J
?
-../ ,mployees
-../ ,mployees
$,-(---
$,-(---
?
2+*ear ,mployee Gro'th
2+*ear ,mployee Gro'th
6-/EJ8
6-/EJ8
(ey )inancials
(ey )inancials
?
!e2enues 7&D(D%D/-
!e2enues 7&D(D%D/-
&/,J
&/,J
?
Pro=ts +(F%&/-
Pro=ts +(F%&/-
3F$/'
3F$/'
?
Assets EE(F$E/-
Assets EE(F$E/-
33
33
?
Stoc#olders? ">uity FE($ED/-
Stoc#olders? ">uity FE($ED/-
33
33
"W7T %nalysis
"W7T %nalysis
?
Stren0t#s
Stren0t#s
$/ $/
T#e brand c#rematistic
T#e brand c#rematistic
a/ #onest
a/ #onest
b/ inno2ati2e
b/ inno2ati2e
c/ 0ood ser2ice
c/ 0ood ser2ice
d/ easy to use
d/ easy to use
+/ +/
Price ad2ance
Price ad2ance
F/ F/
"n2ironmental *actors
"n2ironmental *actors
"W7T %nalysis
"W7T %nalysis
?
Weaness
Weaness
$/ $/
1ac o* international mana0in0
1ac o* international mana0in0
e@perience
e@perience
+/ +/
4rand inOuence
4rand inOuence
F/ F/
Ability o* 0ettin0 pro=t
Ability o* 0ettin0 pro=t
"W7T %nalysis
"W7T %nalysis
?
Opportunities
Opportunities
$/ $/
In c#ar0e o* I45 PC ;i2ision
In c#ar0e o* I45 PC ;i2ision
+/ +/
Important sportin0 e2ents
Important sportin0 e2ents
a/
a/ TOP 6T#e Olympic Partner8 TOP 6T#e Olympic Partner8
b/ :4A partner b/ :4A partner
c/ ATAT Williams partner c/ ATAT Williams partner
"W7T analysis
"W7T analysis
?
T#reats
T#reats
$/ $/
So*t)are pirate
So*t)are pirate
+/ +/
Po)er*ul competitors
Po)er*ul competitors
)uture 7utloo6
)uture 7utloo6
?
From "ast to West
From "ast to West
?
Hi0# brand a)areness
Hi0# brand a)areness
?
One o* most competiti2e companies
One o* most competiti2e companies
in t#e )orld/
in t#e )orld/
Recommendations
Recommendations
"hort+term 'ays8
"hort+term 'ays8
?
;istribution 5odel s#ould be inno2ated to be eGicient/ ;istribution 5odel s#ould be inno2ated to be eGicient/
"@istence 5odel: 1eno2oPW#olesalerP!etailerP "@istence 5odel: 1eno2oPW#olesalerP!etailerP
Consumer Consumer
Alternati2es: Alternati2es:
$/ 1eno2oP;iscount !etailer 6Wal35art8P $/ 1eno2oP;iscount !etailer 6Wal35art8P
Consumer/ Consumer/
+/ 1eno2oPConsumer 6t#rou0# "commerce +/ 1eno2oPConsumer 6t#rou0# "commerce
and and A0ent8 / A0ent8 /
?
Continue to rely on its =nancial ad2anta0es *or !A;( Continue to rely on its =nancial ad2anta0es *or !A;(
stru00le *or talented employees / stru00le *or talented employees /
?
T#rou0# establis#in0 and implementin0 o* more T#rou0# establis#in0 and implementin0 o* more
rational strate0ies o* localization and spreadin0 rational strate0ies o* localization and spreadin0
its corporation culture to a2oid cultural its corporation culture to a2oid cultural
diGerence and reduce t#e possibility o* conOicts/ diGerence and reduce t#e possibility o* conOicts/
?
!educe t#e possibility o* duplication o* !educe t#e possibility o* duplication o*
in2estment( and stri2e *or cooperation( instead in2estment( and stri2e *or cooperation( instead
o* competition( and to trans*er ri2als bet)een o* competition( and to trans*er ri2als bet)een
t#e cooperators/ t#e cooperators/
?
Good use mer0er and ac>uirement strate0y( Good use mer0er and ac>uirement strate0y(
principle o* )#ic# is t#at use abundant capital principle o* )#ic# is t#at use abundant capital
to trans*er its disad2anta0e to become to trans*er its disad2anta0e to become
ad2anta0es in a s#ort period/ ad2anta0es in a s#ort period/
?
Promotion 4rand A)areness t#rou0# increasin0 Promotion 4rand A)areness t#rou0# increasin0
ad2ertisin0 in2estment/ ad2ertisin0 in2estment/
Recommendations
Recommendations
Lon#+ term 'ays
Lon#+ term 'ays
$/ ;e2ote itsel* to its leadin0 area( distin0uis# $/ ;e2ote itsel* to its leadin0 area( distin0uis#
)#at are t#e disad2anta0e parts and cut t#em/ )#at are t#e disad2anta0e parts and cut t#em/
+/ Promote its ability to predict maretin0 +/ Promote its ability to predict maretin0
needs( *or e@ample( cooperate )it# 0o2ernment needs( *or e@ample( cooperate )it# 0o2ernment
a0encies to analyze marets/ a0encies to analyze marets/
The ,nd
The ,nd
Questions?
Questions?
Answers?
Answers?
doc_432209941.ppt
Established in 1984, by 11 employees, with total capital of 25,000 U.S. dollars
Changed name from Legend to Lenovo for globalization purposes
---"For overseas markets, Lenovo will be used alone," said the firm
Owner of IBM PC brand
The third-largest computer maker on the world scale
The dominant Chinese computer marketer for over 10 years.
Lenovo Group
Lenovo Group
Ltd.
Ltd.
Prepared by:
Prepared by:
Pu Zhao
Pu Zhao
Mei Wu
Mei Wu
Taryn Hauso
Taryn Hauso
Marty
Marty
Bearce
Bearce
Lenovo Group Ltd.
Lenovo Group Ltd.
•
Introduction
Introduction
•
History
History
•
Globalization Analysis
Globalization Analysis
•
Competitor Analysis
Competitor Analysis
•
SWOT Analysis
SWOT Analysis
•
Future Outloo
Future Outloo
•
!ecommendations
!ecommendations
Introduction to Lenovo
Introduction to Lenovo
Group Ltd.
Group Ltd.
?
"stablis#ed in $%&'( by $$ employees( )it#
"stablis#ed in $%&'( by $$ employees( )it#
total capital o* +,(--- ./S/ dollars
total capital o* +,(--- ./S/ dollars
?
C#an0ed name *rom 1e0end to 1eno2o *or
C#an0ed name *rom 1e0end to 1eno2o *or
0lobalization purposes
0lobalization purposes
333 333"For overseas markets, Lenovo will be used alone," "For overseas markets, Lenovo will be used alone,"
said the frm said the frm
?
O)ner o* I45 PC brand
O)ner o* I45 PC brand
?
T#e t#ird3lar0est computer maer on t#e )orld
T#e t#ird3lar0est computer maer on t#e )orld
scale
scale
?
T#e dominant C#inese computer mareter *or
T#e dominant C#inese computer mareter *or
o2er $- years/
o2er $- years/
Important Records of
Important Records of
Lenovo
Lenovo
?
1984— 1984—Wit# an initial capital outlay o* only !54+--(---( 6.S7+,(---8 Wit# an initial capital outlay o* only !54+--(---( 6.S7+,(---8
1eno2o9s *oundin0 c#airman 1iu C#uanz#i( to0et#er )it# $- lie3minded 1eno2o9s *oundin0 c#airman 1iu C#uanz#i( to0et#er )it# $- lie3minded
collea0ues( launc#es t#e :e) Tec#nolo0y ;e2eloper Inc/ 6t#e collea0ues( launc#es t#e :e) Tec#nolo0y ;e2eloper Inc/ 6t#e
predecessor o* t#e 1e0end Group8 *unded by t#e C#inese Academy o* predecessor o* t#e 1e0end Group8 *unded by t#e C#inese Academy o*
Sciences/ Sciences/
?
1988— 1988—1e0end9s C#inese3c#aracter card recei2es t#e #i0#est :ational 1e0end9s C#inese3c#aracter card recei2es t#e #i0#est :ational
Science3Tec#nolo0y Pro0ress A)ard in C#ina/ 1e0end Hon0 <on0 is Science3Tec#nolo0y Pro0ress A)ard in C#ina/ 1e0end Hon0 <on0 is
establis#ed/ establis#ed/
?
1996— 1996—1e0end becomes t#e maret s#are leader in C#ina *or t#e =rst 1e0end becomes t#e maret s#are leader in C#ina *or t#e =rst
time/ time/
?
1999— 1999—1e0end becomes t#e top PC 2endor in t#e Asia3Paci=c re0ion 1e0end becomes t#e top PC 2endor in t#e Asia3Paci=c re0ion
and #eads t#e C#inese :ational Top $-- "lectronic "nterprises ranin0/ and #eads t#e C#inese :ational Top $-- "lectronic "nterprises ranin0/
?
2004— 2004—1eno2o becomes an Olympic )orld)ide partner/ It is t#e =rst 1eno2o becomes an Olympic )orld)ide partner/ It is t#e =rst
C#inese company to become a computer tec#nolo0y e>uipment partner C#inese company to become a computer tec#nolo0y e>uipment partner
o* t#e TOP/ o* t#e TOP/
?
200— 200—1eno2o completes t#e ac>uisition o* I45?s Personal Computin0 1eno2o completes t#e ac>uisition o* I45?s Personal Computin0
;i2ision( main0 it a ne) international IT competitor and t#e t#ird3 ;i2ision( main0 it a ne) international IT competitor and t#e t#ird3
lar0est personal computer company in t#e )orld/ lar0est personal computer company in t#e )orld/
?
2006— 2006—1eno2o introduces t#e =rst dual3core T#inPad noteboo PCs( 1eno2o introduces t#e =rst dual3core T#inPad noteboo PCs(
impro2in0 producti2ity and e@tendin0 battery li*e *or up to $$ #ours/ impro2in0 producti2ity and e@tendin0 battery li*e *or up to $$ #ours/
Gloali!ation "trate#ies
Gloali!ation "trate#ies
?
Cooperation
Cooperation
?
5er0er and Ac>uirement
5er0er and Ac>uirement
?
Promote 4rand A)areness t#rou0#
Promote 4rand A)areness t#rou0#
in2ol2in0 important sports e2ents
in2ol2in0 important sports e2ents
$ooperation
$ooperation
?
5ain !eason:
5ain !eason:
!horta"e o# $versea !ale
!horta"e o# $versea !ale
%hannels and &ubli% 'elations(
%hannels and &ubli% 'elations(
?
Standards *or c#oosin0 partners:
Standards *or c#oosin0 partners:
1( )ith *om+lementar,
1( )ith *om+lementar,
stren"ths
stren"ths
2( &ro+er si-e
2( &ro+er si-e
Mer#er and %c&uirement
Mer#er and %c&uirement
?
T#e most important measure *or
T#e most important measure *or
most ambitious companies is to
most ambitious companies is to
e@pand its maret s#ares/
e@pand its maret s#ares/
?
To *orm its ne) stren0t#s as soon as
To *orm its ne) stren0t#s as soon as
possible/
possible/
?
A 0ood sample in 0lobalization is
A 0ood sample in 0lobalization is
obtainin0 I45 PC ;i2ision t#rou0#
obtainin0 I45 PC ;i2ision t#rou0#
5AA/
5AA/
The "trate#ies to Promote
The "trate#ies to Promote
Brand %'areness
Brand %'areness
?
TOP 6T#e Olympic Partner 8partners
TOP 6T#e Olympic Partner 8partners
photo Source: http://www.lenovo.com/torino/us/partnership.shtml photo Source: http://www.lenovo.com/torino/us/partnership.shtml
?
:4A partners
:4A partners
?
ATAT partners
ATAT partners
$hallen#es in
$hallen#es in
Gloali!ation
Gloali!ation
?
Ability o* Culture adaptation
Ability o* Culture adaptation
In April +--,( a mana0er 6Sales8 o* ;ell
In April +--,( a mana0er 6Sales8 o* ;ell
Int/ tried to use unusual tactics to
Int/ tried to use unusual tactics to
persuade I459s customers to purc#ase
persuade I459s customers to purc#ase
;ell products in #is mail( Be2ery dollar
;ell products in #is mail( Be2ery dollar
t#ey spent on t#ese I45 systems is
t#ey spent on t#ese I45 systems is
directly *undin0 t#e C#inese 0o2ernment/C
directly *undin0 t#e C#inese 0o2ernment/C
?
4rand A)areness
4rand A)areness
$ompetitors
$ompetitors
6main8
6main8
?
Acer Inc/ 6Tai)an( C#ina 8
Acer Inc/ 6Tai)an( C#ina 8
?
;ell Inc/ 6.nited States8
;ell Inc/ 6.nited States8
?
He)lett3Pacard 6.nited States8
He)lett3Pacard 6.nited States8
%cer
%cer
?
1eadin0 manu*acturer o* noteboo(
1eadin0 manu*acturer o* noteboo(
tablet( #and#eld( destop computers
tablet( #and#eld( destop computers
?
T#e 0ap is narro)in0/ Acer?s 0lobal
T#e 0ap is narro)in0/ Acer?s 0lobal
maret up to D/& percent in t#e *ourt#
maret up to D/& percent in t#e *ourt#
>uarter
>uarter
?
W#ile 1eno2o s#run to E/$ percent(
W#ile 1eno2o s#run to E/$ percent(
accordin0 to t#e maret researc#
accordin0 to t#e maret researc#
company Gartner/
company Gartner/
?
In t#ird >uarter o* +--,( Acer #ad '/E
In t#ird >uarter o* +--,( Acer #ad '/E
percent and 1eno2o #ad E/F percent
percent and 1eno2o #ad E/F percent
?
Acer?s success deri2es *rom its
Acer?s success deri2es *rom its
eGecti2e use o* t#e Hc#annelH
eGecti2e use o* t#e Hc#annelH
maretin0 model( )#ic# pairs it )it#
maretin0 model( )#ic# pairs it )it#
local distributors to #elp its products
local distributors to #elp its products
0ain traction
0ain traction
(ey )inancials
(ey )inancials
?
$ompany Type
$ompany Type
Public 6Tai)an:
Public 6Tai)an:
AC"!
AC"!
8
8
?
)iscal *ear+,nd
)iscal *ear+,nd
;ecember
;ecember
?
-../ "ales 0mil.1
-../ "ales 0mil.1
7%(D,'/-
7%(D,'/-
?
2+*ear "ales Gro'th
2+*ear "ales Gro'th
FE/+J
FE/+J
?
-../ 3et Income 0mil.1
-../ 3et Income 0mil.1
7+,E/F
7+,E/F
?
2+*ear 3et Income Gro'th
2+*ear 3et Income Gro'th
$E/FJ
$E/FJ
?
-../ ,mployees
-../ ,mployees
D(,,'
D(,,'
?
2+*ear ,mployee Gro'th
2+*ear ,mployee Gro'th
6-/$J8
6-/$J8
4ell Inc.
4ell Inc.
?
World?s K$ direct3sale computer
World?s K$ direct3sale computer
2endor
2endor
?
Pro2ides a broad ran0e o* computer
Pro2ides a broad ran0e o* computer
and entertainment products *or t#e
and entertainment products *or t#e
consumer and enterprise marets
consumer and enterprise marets
?
5arets t#ird3party so*t)are and
5arets t#ird3party so*t)are and
perip#erals
perip#erals
(ey )inancials
(ey )inancials
?
$ompany Type
$ompany Type
Public 6:AS;AL 6GS8:
Public 6:AS;AL 6GS8:
;"11
;"11
8
8
?
)iscal *ear+,nd
)iscal *ear+,nd
Manuary
Manuary
?
-..5 "ales 0mil.1
-..5 "ales 0mil.1
7,,(%-&/-
7,,(%-&/-
?
2+*ear "ales Gro'th
2+*ear "ales Gro'th
$F/DJ
$F/DJ
?
-..5 3et Income 0mil.1
-..5 3et Income 0mil.1
7F(,E+/-
7F(,E+/-
?
2+*ear 3et Income Gro'th
2+*ear 3et Income Gro'th
$E/'J
$E/'J
?
-..5 ,mployees
-..5 ,mployees
DD($--
DD($--
?
2+*ear ,mployee Gro'th
2+*ear ,mployee Gro'th
$&/-J
$&/-J
He'lett+Pac6ard
He'lett+Pac6ard
?
Pro2ides enterprise and consumer
Pro2ides enterprise and consumer
customers a *ull ran0e o* #i0#3tec#
customers a *ull ran0e o* #i0#3tec#
e>uipment
e>uipment
?
<no)n *or product inno2ation( t#e
<no)n *or product inno2ation( t#e
company?s corporate de2elopment is
company?s corporate de2elopment is
a tale o* rein2ention
a tale o* rein2ention
?
4oasts an IT ser2ice or0anization
4oasts an IT ser2ice or0anization
t#at is amon0 t#e )orld?s lar0est
t#at is amon0 t#e )orld?s lar0est
(ey )inancials
(ey )inancials
?
$ompany Type
$ompany Type
Public 6:NS":
Public 6:NS":
HPL
HPL
8
8
?
)iscal *ear+,nd
)iscal *ear+,nd
October
October
?
-..5 "ales 0mil.1
-..5 "ales 0mil.1
7%$(D,&/-
7%$(D,&/-
?
2+*ear "ales Gro'th
2+*ear "ales Gro'th
,/EJ
,/EJ
?
-..5 3et Income 0mil.1
-..5 3et Income 0mil.1
7D($%&/-
7D($%&/-
?
2+*ear 3et Income Gro'th
2+*ear 3et Income Gro'th
$,&/,J
$,&/,J
?
-../ ,mployees
-../ ,mployees
$,-(---
$,-(---
?
2+*ear ,mployee Gro'th
2+*ear ,mployee Gro'th
6-/EJ8
6-/EJ8
(ey )inancials
(ey )inancials
?
!e2enues 7&D(D%D/-
!e2enues 7&D(D%D/-
&/,J
&/,J
?
Pro=ts +(F%&/-
Pro=ts +(F%&/-
3F$/'
3F$/'
?
Assets EE(F$E/-
Assets EE(F$E/-
33
33
?
Stoc#olders? ">uity FE($ED/-
Stoc#olders? ">uity FE($ED/-
33
33
"W7T %nalysis
"W7T %nalysis
?
Stren0t#s
Stren0t#s
$/ $/
T#e brand c#rematistic
T#e brand c#rematistic
a/ #onest
a/ #onest
b/ inno2ati2e
b/ inno2ati2e
c/ 0ood ser2ice
c/ 0ood ser2ice
d/ easy to use
d/ easy to use
+/ +/
Price ad2ance
Price ad2ance
F/ F/
"n2ironmental *actors
"n2ironmental *actors
"W7T %nalysis
"W7T %nalysis
?
Weaness
Weaness
$/ $/
1ac o* international mana0in0
1ac o* international mana0in0
e@perience
e@perience
+/ +/
4rand inOuence
4rand inOuence
F/ F/
Ability o* 0ettin0 pro=t
Ability o* 0ettin0 pro=t
"W7T %nalysis
"W7T %nalysis
?
Opportunities
Opportunities
$/ $/
In c#ar0e o* I45 PC ;i2ision
In c#ar0e o* I45 PC ;i2ision
+/ +/
Important sportin0 e2ents
Important sportin0 e2ents
a/
a/ TOP 6T#e Olympic Partner8 TOP 6T#e Olympic Partner8
b/ :4A partner b/ :4A partner
c/ ATAT Williams partner c/ ATAT Williams partner
"W7T analysis
"W7T analysis
?
T#reats
T#reats
$/ $/
So*t)are pirate
So*t)are pirate
+/ +/
Po)er*ul competitors
Po)er*ul competitors
)uture 7utloo6
)uture 7utloo6
?
From "ast to West
From "ast to West
?
Hi0# brand a)areness
Hi0# brand a)areness
?
One o* most competiti2e companies
One o* most competiti2e companies
in t#e )orld/
in t#e )orld/
Recommendations
Recommendations
"hort+term 'ays8
"hort+term 'ays8
?
;istribution 5odel s#ould be inno2ated to be eGicient/ ;istribution 5odel s#ould be inno2ated to be eGicient/
"@istence 5odel: 1eno2oPW#olesalerP!etailerP "@istence 5odel: 1eno2oPW#olesalerP!etailerP
Consumer Consumer
Alternati2es: Alternati2es:
$/ 1eno2oP;iscount !etailer 6Wal35art8P $/ 1eno2oP;iscount !etailer 6Wal35art8P
Consumer/ Consumer/
+/ 1eno2oPConsumer 6t#rou0# "commerce +/ 1eno2oPConsumer 6t#rou0# "commerce
and and A0ent8 / A0ent8 /
?
Continue to rely on its =nancial ad2anta0es *or !A;( Continue to rely on its =nancial ad2anta0es *or !A;(
stru00le *or talented employees / stru00le *or talented employees /
?
T#rou0# establis#in0 and implementin0 o* more T#rou0# establis#in0 and implementin0 o* more
rational strate0ies o* localization and spreadin0 rational strate0ies o* localization and spreadin0
its corporation culture to a2oid cultural its corporation culture to a2oid cultural
diGerence and reduce t#e possibility o* conOicts/ diGerence and reduce t#e possibility o* conOicts/
?
!educe t#e possibility o* duplication o* !educe t#e possibility o* duplication o*
in2estment( and stri2e *or cooperation( instead in2estment( and stri2e *or cooperation( instead
o* competition( and to trans*er ri2als bet)een o* competition( and to trans*er ri2als bet)een
t#e cooperators/ t#e cooperators/
?
Good use mer0er and ac>uirement strate0y( Good use mer0er and ac>uirement strate0y(
principle o* )#ic# is t#at use abundant capital principle o* )#ic# is t#at use abundant capital
to trans*er its disad2anta0e to become to trans*er its disad2anta0e to become
ad2anta0es in a s#ort period/ ad2anta0es in a s#ort period/
?
Promotion 4rand A)areness t#rou0# increasin0 Promotion 4rand A)areness t#rou0# increasin0
ad2ertisin0 in2estment/ ad2ertisin0 in2estment/
Recommendations
Recommendations
Lon#+ term 'ays
Lon#+ term 'ays
$/ ;e2ote itsel* to its leadin0 area( distin0uis# $/ ;e2ote itsel* to its leadin0 area( distin0uis#
)#at are t#e disad2anta0e parts and cut t#em/ )#at are t#e disad2anta0e parts and cut t#em/
+/ Promote its ability to predict maretin0 +/ Promote its ability to predict maretin0
needs( *or e@ample( cooperate )it# 0o2ernment needs( *or e@ample( cooperate )it# 0o2ernment
a0encies to analyze marets/ a0encies to analyze marets/
The ,nd
The ,nd
Questions?
Questions?
Answers?
Answers?
doc_432209941.ppt