Description
Established in 1984, by 11 employees, with total capital of 25,000 U.S. dollars Changed name from Legend to Lenovo for globalization purposes ---"For overseas markets, Lenovo will be used alone," said the firm Owner of IBM PC brand.
Lenovo Group
Lenovo Group
Ltd.
Ltd.
Prepared by:
Prepared by:
Pu Zhao
Pu Zhao
Mei Wu
Mei Wu
Taryn Hauso
Taryn Hauso
Marty
Marty
Bearce
Bearce
Lenovo Group Ltd.
Lenovo Group Ltd.
•
Introduction
Introduction
•
History
History
•
Globalization Analysis
Globalization Analysis
•
Competitor Analysis
Competitor Analysis
•
SWOT Analysis
SWOT Analysis
•
Future Outloo
Future Outloo
•
!ecommendations
!ecommendations
Introduction to Lenovo
Introduction to Lenovo
Group Ltd.
Group Ltd.
?
"stablis#ed in $%&'( by $$ employees( )it#
"stablis#ed in $%&'( by $$ employees( )it#
total capital o* +,(--- ./S/ dollars
total capital o* +,(--- ./S/ dollars
?
C#an0ed name *rom 1e0end to 1eno2o *or
C#an0ed name *rom 1e0end to 1eno2o *or
0lobalization purposes
0lobalization purposes
333 333"For overseas markets, Lenovo will be used alone," "For overseas markets, Lenovo will be used alone,"
said the frm said the frm
?
O)ner o* I45 PC brand
O)ner o* I45 PC brand
?
T#e t#ird3lar0est computer maer on t#e )orld
T#e t#ird3lar0est computer maer on t#e )orld
scale
scale
?
T#e dominant C#inese computer mareter *or
T#e dominant C#inese computer mareter *or
o2er $- years/
o2er $- years/
Important Records of
Important Records of
Lenovo
Lenovo
?
1984— 1984—Wit# an initial capital outlay o* only !54+--(---( 6.S7+,(---8 Wit# an initial capital outlay o* only !54+--(---( 6.S7+,(---8
1eno2o9s *oundin0 c#airman 1iu C#uanz#i( to0et#er )it# $- lie3minded 1eno2o9s *oundin0 c#airman 1iu C#uanz#i( to0et#er )it# $- lie3minded
collea0ues( launc#es t#e :e) Tec#nolo0y ;e2eloper Inc/ 6t#e collea0ues( launc#es t#e :e) Tec#nolo0y ;e2eloper Inc/ 6t#e
predecessor o* t#e 1e0end Group8 *unded by t#e C#inese Academy o* predecessor o* t#e 1e0end Group8 *unded by t#e C#inese Academy o*
Sciences/ Sciences/
?
1988— 1988—1e0end9s C#inese3c#aracter card recei2es t#e #i0#est :ational 1e0end9s C#inese3c#aracter card recei2es t#e #i0#est :ational
Science3Tec#nolo0y Pro0ress A)ard in C#ina/ 1e0end Hon0 uipment partner
o* t#e TOP/ o* t#e TOP/
?
200— 200—1eno2o completes t#e ac>uisition o* I45?s Personal Computin0 1eno2o completes t#e ac>uisition o* I45?s Personal Computin0
;i2ision( main0 it a ne) international IT competitor and t#e t#ird3 ;i2ision( main0 it a ne) international IT competitor and t#e t#ird3
lar0est personal computer company in t#e )orld/ lar0est personal computer company in t#e )orld/
?
2006— 2006—1eno2o introduces t#e =rst dual3core T#inPad noteboo PCs( 1eno2o introduces t#e =rst dual3core T#inPad noteboo PCs(
impro2in0 producti2ity and e@tendin0 battery li*e *or up to $$ #ours/ impro2in0 producti2ity and e@tendin0 battery li*e *or up to $$ #ours/
Gloali!ation "trate#ies
Gloali!ation "trate#ies
?
Cooperation
Cooperation
?
5er0er and Ac>uirement
5er0er and Ac>uirement
?
Promote 4rand A)areness t#rou0#
Promote 4rand A)areness t#rou0#
in2ol2in0 important sports e2ents
in2ol2in0 important sports e2ents
$ooperation
$ooperation
?
5ain !eason:
5ain !eason:
!horta"e o# $versea !ale
!horta"e o# $versea !ale
%hannels and &ubli% 'elations(
%hannels and &ubli% 'elations(
?
Standards *or c#oosin0 partners:
Standards *or c#oosin0 partners:
1( )ith *om+lementar,
1( )ith *om+lementar,
stren"ths
stren"ths
2( &ro+er si-e
2( &ro+er si-e
Mer#er and %c&uirement
Mer#er and %c&uirement
?
T#e most important measure *or
T#e most important measure *or
most ambitious companies is to
most ambitious companies is to
e@pand its maret s#ares/
e@pand its maret s#ares/
?
To *orm its ne) stren0t#s as soon as
To *orm its ne) stren0t#s as soon as
possible/
possible/
?
A 0ood sample in 0lobalization is
A 0ood sample in 0lobalization is
obtainin0 I45 PC ;i2ision t#rou0#
obtainin0 I45 PC ;i2ision t#rou0#
5AA/
5AA/
The "trate#ies to Promote
The "trate#ies to Promote
Brand %'areness
Brand %'areness
?
TOP 6T#e Olympic Partner 8partners
TOP 6T#e Olympic Partner 8partners
photo Source:http://www.lenovo.com/torino/us/partnership.shtml photo Source:http://www.lenovo.com/torino/us/partnership.shtml
?
:4A partners
:4A partners
?
ATAT partners
ATAT partners
$hallen#es in
$hallen#es in
Gloali!ation
Gloali!ation
?
Ability o* Culture adaptation
Ability o* Culture adaptation
In April +--,( a mana0er 6Sales8 o* ;ell
In April +--,( a mana0er 6Sales8 o* ;ell
Int/ tried to use unusual tactics to
Int/ tried to use unusual tactics to
persuade I459s customers to purc#ase
persuade I459s customers to purc#ase
;ell products in #is mail( Be2ery dollar
;ell products in #is mail( Be2ery dollar
t#ey spent on t#ese I45 systems is
t#ey spent on t#ese I45 systems is
directly *undin0 t#e C#inese 0o2ernment/C
directly *undin0 t#e C#inese 0o2ernment/C
?
4rand A)areness
4rand A)areness
$ompetitors
$ompetitors
6main8
6main8
?
Acer Inc/ 6Tai)an( C#ina 8
Acer Inc/ 6Tai)an( C#ina 8
?
;ell Inc/ 6.nited States8
;ell Inc/ 6.nited States8
?
He)lett3Pacard 6.nited States8
He)lett3Pacard 6.nited States8
%cer
%cer
?
1eadin0 manu*acturer o* noteboo(
1eadin0 manu*acturer o* noteboo(
tablet( #and#eld( destop computers
tablet( #and#eld( destop computers
?
T#e 0ap is narro)in0/ Acer?s 0lobal
T#e 0ap is narro)in0/ Acer?s 0lobal
maret up to D/& percent in t#e *ourt#
maret up to D/& percent in t#e *ourt#
>uarter
>uarter
?
W#ile 1eno2o s#run to E/$ percent(
W#ile 1eno2o s#run to E/$ percent(
accordin0 to t#e maret researc#
accordin0 to t#e maret researc#
company Gartner/
company Gartner/
?
In t#ird >uarter o* +--,( Acer #ad '/E
In t#ird >uarter o* +--,( Acer #ad '/E
percent and 1eno2o #ad E/F percent
percent and 1eno2o #ad E/F percent
?
Acer?s success deri2es *rom its
Acer?s success deri2es *rom its
eGecti2e use o* t#e Hc#annelH
eGecti2e use o* t#e Hc#annelH
maretin0 model( )#ic# pairs it )it#
maretin0 model( )#ic# pairs it )it#
local distributors to #elp its products
local distributors to #elp its products
0ain traction
0ain traction
(ey )inancials
(ey )inancials
?
$ompany Type
$ompany Type
Public 6Tai)an:
Public 6Tai)an:
AC"!
AC"!
8
8
?
)iscal *ear+,nd
)iscal *ear+,nd
;ecember
;ecember
?
-../ "ales 0mil.1
-../ "ales 0mil.1
7%(D,'/-
7%(D,'/-
?
2+*ear "ales Gro'th
2+*ear "ales Gro'th
FE/+J
FE/+J
?
-../ 3et Income 0mil.1
-../ 3et Income 0mil.1
7+,E/F
7+,E/F
?
2+*ear 3et Income Gro'th
2+*ear 3et Income Gro'th
$E/FJ
$E/FJ
?
-../ ,mployees
-../ ,mployees
D(,,'
D(,,'
?
2+*ear ,mployee Gro'th
2+*ear ,mployee Gro'th
6-/$J8
6-/$J8
4ell Inc.
4ell Inc.
?
World?s K$ direct3sale computer
World?s K$ direct3sale computer
2endor
2endor
?
Pro2ides a broad ran0e o* computer
Pro2ides a broad ran0e o* computer
and entertainment products *or t#e
and entertainment products *or t#e
consumer and enterprise marets
consumer and enterprise marets
?
5arets t#ird3party so*t)are and
5arets t#ird3party so*t)are and
perip#erals
perip#erals
(ey )inancials
(ey )inancials
?
$ompany Type
$ompany Type
Public 6:AS;AL 6GS8:
Public 6:AS;AL 6GS8:
;"11
;"11
8
8
?
)iscal *ear+,nd
)iscal *ear+,nd
Manuary
Manuary
?
-..5 "ales 0mil.1
-..5 "ales 0mil.1
7,,(%-&/-
7,,(%-&/-
?
2+*ear "ales Gro'th
2+*ear "ales Gro'th
$F/DJ
$F/DJ
?
-..5 3et Income 0mil.1
-..5 3et Income 0mil.1
7F(,E+/-
7F(,E+/-
?
2+*ear 3et Income Gro'th
2+*ear 3et Income Gro'th
$E/'J
$E/'J
?
-..5 ,mployees
-..5 ,mployees
DD($--
DD($--
?
2+*ear ,mployee Gro'th
2+*ear ,mployee Gro'th
$&/-J
$&/-J
He'lett+Pac6ard
He'lett+Pac6ard
?
Pro2ides enterprise and consumer
Pro2ides enterprise and consumer
customers a *ull ran0e o* #i0#3tec#
customers a *ull ran0e o* #i0#3tec#
e>uipment
e>uipment
?
Established in 1984, by 11 employees, with total capital of 25,000 U.S. dollars Changed name from Legend to Lenovo for globalization purposes ---"For overseas markets, Lenovo will be used alone," said the firm Owner of IBM PC brand.
Lenovo Group
Lenovo Group
Ltd.
Ltd.
Prepared by:
Prepared by:
Pu Zhao
Pu Zhao
Mei Wu
Mei Wu
Taryn Hauso
Taryn Hauso
Marty
Marty
Bearce
Bearce
Lenovo Group Ltd.
Lenovo Group Ltd.
•
Introduction
Introduction
•
History
History
•
Globalization Analysis
Globalization Analysis
•
Competitor Analysis
Competitor Analysis
•
SWOT Analysis
SWOT Analysis
•
Future Outloo
Future Outloo
•
!ecommendations
!ecommendations
Introduction to Lenovo
Introduction to Lenovo
Group Ltd.
Group Ltd.
?
"stablis#ed in $%&'( by $$ employees( )it#
"stablis#ed in $%&'( by $$ employees( )it#
total capital o* +,(--- ./S/ dollars
total capital o* +,(--- ./S/ dollars
?
C#an0ed name *rom 1e0end to 1eno2o *or
C#an0ed name *rom 1e0end to 1eno2o *or
0lobalization purposes
0lobalization purposes
333 333"For overseas markets, Lenovo will be used alone," "For overseas markets, Lenovo will be used alone,"
said the frm said the frm
?
O)ner o* I45 PC brand
O)ner o* I45 PC brand
?
T#e t#ird3lar0est computer maer on t#e )orld
T#e t#ird3lar0est computer maer on t#e )orld
scale
scale
?
T#e dominant C#inese computer mareter *or
T#e dominant C#inese computer mareter *or
o2er $- years/
o2er $- years/
Important Records of
Important Records of
Lenovo
Lenovo
?
1984— 1984—Wit# an initial capital outlay o* only !54+--(---( 6.S7+,(---8 Wit# an initial capital outlay o* only !54+--(---( 6.S7+,(---8
1eno2o9s *oundin0 c#airman 1iu C#uanz#i( to0et#er )it# $- lie3minded 1eno2o9s *oundin0 c#airman 1iu C#uanz#i( to0et#er )it# $- lie3minded
collea0ues( launc#es t#e :e) Tec#nolo0y ;e2eloper Inc/ 6t#e collea0ues( launc#es t#e :e) Tec#nolo0y ;e2eloper Inc/ 6t#e
predecessor o* t#e 1e0end Group8 *unded by t#e C#inese Academy o* predecessor o* t#e 1e0end Group8 *unded by t#e C#inese Academy o*
Sciences/ Sciences/
?
1988— 1988—1e0end9s C#inese3c#aracter card recei2es t#e #i0#est :ational 1e0end9s C#inese3c#aracter card recei2es t#e #i0#est :ational
Science3Tec#nolo0y Pro0ress A)ard in C#ina/ 1e0end Hon0 uipment partner
o* t#e TOP/ o* t#e TOP/
?
200— 200—1eno2o completes t#e ac>uisition o* I45?s Personal Computin0 1eno2o completes t#e ac>uisition o* I45?s Personal Computin0
;i2ision( main0 it a ne) international IT competitor and t#e t#ird3 ;i2ision( main0 it a ne) international IT competitor and t#e t#ird3
lar0est personal computer company in t#e )orld/ lar0est personal computer company in t#e )orld/
?
2006— 2006—1eno2o introduces t#e =rst dual3core T#inPad noteboo PCs( 1eno2o introduces t#e =rst dual3core T#inPad noteboo PCs(
impro2in0 producti2ity and e@tendin0 battery li*e *or up to $$ #ours/ impro2in0 producti2ity and e@tendin0 battery li*e *or up to $$ #ours/
Gloali!ation "trate#ies
Gloali!ation "trate#ies
?
Cooperation
Cooperation
?
5er0er and Ac>uirement
5er0er and Ac>uirement
?
Promote 4rand A)areness t#rou0#
Promote 4rand A)areness t#rou0#
in2ol2in0 important sports e2ents
in2ol2in0 important sports e2ents
$ooperation
$ooperation
?
5ain !eason:
5ain !eason:
!horta"e o# $versea !ale
!horta"e o# $versea !ale
%hannels and &ubli% 'elations(
%hannels and &ubli% 'elations(
?
Standards *or c#oosin0 partners:
Standards *or c#oosin0 partners:
1( )ith *om+lementar,
1( )ith *om+lementar,
stren"ths
stren"ths
2( &ro+er si-e
2( &ro+er si-e
Mer#er and %c&uirement
Mer#er and %c&uirement
?
T#e most important measure *or
T#e most important measure *or
most ambitious companies is to
most ambitious companies is to
e@pand its maret s#ares/
e@pand its maret s#ares/
?
To *orm its ne) stren0t#s as soon as
To *orm its ne) stren0t#s as soon as
possible/
possible/
?
A 0ood sample in 0lobalization is
A 0ood sample in 0lobalization is
obtainin0 I45 PC ;i2ision t#rou0#
obtainin0 I45 PC ;i2ision t#rou0#
5AA/
5AA/
The "trate#ies to Promote
The "trate#ies to Promote
Brand %'areness
Brand %'areness
?
TOP 6T#e Olympic Partner 8partners
TOP 6T#e Olympic Partner 8partners
photo Source:http://www.lenovo.com/torino/us/partnership.shtml photo Source:http://www.lenovo.com/torino/us/partnership.shtml
?
:4A partners
:4A partners
?
ATAT partners
ATAT partners
$hallen#es in
$hallen#es in
Gloali!ation
Gloali!ation
?
Ability o* Culture adaptation
Ability o* Culture adaptation
In April +--,( a mana0er 6Sales8 o* ;ell
In April +--,( a mana0er 6Sales8 o* ;ell
Int/ tried to use unusual tactics to
Int/ tried to use unusual tactics to
persuade I459s customers to purc#ase
persuade I459s customers to purc#ase
;ell products in #is mail( Be2ery dollar
;ell products in #is mail( Be2ery dollar
t#ey spent on t#ese I45 systems is
t#ey spent on t#ese I45 systems is
directly *undin0 t#e C#inese 0o2ernment/C
directly *undin0 t#e C#inese 0o2ernment/C
?
4rand A)areness
4rand A)areness
$ompetitors
$ompetitors
6main8
6main8
?
Acer Inc/ 6Tai)an( C#ina 8
Acer Inc/ 6Tai)an( C#ina 8
?
;ell Inc/ 6.nited States8
;ell Inc/ 6.nited States8
?
He)lett3Pacard 6.nited States8
He)lett3Pacard 6.nited States8
%cer
%cer
?
1eadin0 manu*acturer o* noteboo(
1eadin0 manu*acturer o* noteboo(
tablet( #and#eld( destop computers
tablet( #and#eld( destop computers
?
T#e 0ap is narro)in0/ Acer?s 0lobal
T#e 0ap is narro)in0/ Acer?s 0lobal
maret up to D/& percent in t#e *ourt#
maret up to D/& percent in t#e *ourt#
>uarter
>uarter
?
W#ile 1eno2o s#run to E/$ percent(
W#ile 1eno2o s#run to E/$ percent(
accordin0 to t#e maret researc#
accordin0 to t#e maret researc#
company Gartner/
company Gartner/
?
In t#ird >uarter o* +--,( Acer #ad '/E
In t#ird >uarter o* +--,( Acer #ad '/E
percent and 1eno2o #ad E/F percent
percent and 1eno2o #ad E/F percent
?
Acer?s success deri2es *rom its
Acer?s success deri2es *rom its
eGecti2e use o* t#e Hc#annelH
eGecti2e use o* t#e Hc#annelH
maretin0 model( )#ic# pairs it )it#
maretin0 model( )#ic# pairs it )it#
local distributors to #elp its products
local distributors to #elp its products
0ain traction
0ain traction
(ey )inancials
(ey )inancials
?
$ompany Type
$ompany Type
Public 6Tai)an:
Public 6Tai)an:
AC"!
AC"!
8
8
?
)iscal *ear+,nd
)iscal *ear+,nd
;ecember
;ecember
?
-../ "ales 0mil.1
-../ "ales 0mil.1
7%(D,'/-
7%(D,'/-
?
2+*ear "ales Gro'th
2+*ear "ales Gro'th
FE/+J
FE/+J
?
-../ 3et Income 0mil.1
-../ 3et Income 0mil.1
7+,E/F
7+,E/F
?
2+*ear 3et Income Gro'th
2+*ear 3et Income Gro'th
$E/FJ
$E/FJ
?
-../ ,mployees
-../ ,mployees
D(,,'
D(,,'
?
2+*ear ,mployee Gro'th
2+*ear ,mployee Gro'th
6-/$J8
6-/$J8
4ell Inc.
4ell Inc.
?
World?s K$ direct3sale computer
World?s K$ direct3sale computer
2endor
2endor
?
Pro2ides a broad ran0e o* computer
Pro2ides a broad ran0e o* computer
and entertainment products *or t#e
and entertainment products *or t#e
consumer and enterprise marets
consumer and enterprise marets
?
5arets t#ird3party so*t)are and
5arets t#ird3party so*t)are and
perip#erals
perip#erals
(ey )inancials
(ey )inancials
?
$ompany Type
$ompany Type
Public 6:AS;AL 6GS8:
Public 6:AS;AL 6GS8:
;"11
;"11
8
8
?
)iscal *ear+,nd
)iscal *ear+,nd
Manuary
Manuary
?
-..5 "ales 0mil.1
-..5 "ales 0mil.1
7,,(%-&/-
7,,(%-&/-
?
2+*ear "ales Gro'th
2+*ear "ales Gro'th
$F/DJ
$F/DJ
?
-..5 3et Income 0mil.1
-..5 3et Income 0mil.1
7F(,E+/-
7F(,E+/-
?
2+*ear 3et Income Gro'th
2+*ear 3et Income Gro'th
$E/'J
$E/'J
?
-..5 ,mployees
-..5 ,mployees
DD($--
DD($--
?
2+*ear ,mployee Gro'th
2+*ear ,mployee Gro'th
$&/-J
$&/-J
He'lett+Pac6ard
He'lett+Pac6ard
?
Pro2ides enterprise and consumer
Pro2ides enterprise and consumer
customers a *ull ran0e o* #i0#3tec#
customers a *ull ran0e o* #i0#3tec#
e>uipment
e>uipment
?