By entertainment marketing, our focus is on the application of marketing principles in the entertainment services. This gravitates our attention on the formulation of marketing mix for the services which help the entertainment organisations in improving the quality of services for satisfying and benefiting the users.
It is a managerial process of making the services productive so that the organisations succeed in accomplishing the organisational goals.
The marketing processes make the ways for profit-generation since the optimal inputs make the services cost-effective by making possible operational economy. It is a planned effort to organise the business which requires world class professional excellence. We find entertainment marketing a productive approach to fulfil the changing expectations of users.
It is an intelligent effort to study and understand the changing behavioural profile of users based on the segmentation results- The making of creative marketing decisions is an important functional responsibility before the professionals which requires a well-developed and technology-driven information system.
It is a managerial process of making the services productive so that the organisations succeed in accomplishing the organisational goals.
The marketing processes make the ways for profit-generation since the optimal inputs make the services cost-effective by making possible operational economy. It is a planned effort to organise the business which requires world class professional excellence. We find entertainment marketing a productive approach to fulfil the changing expectations of users.
It is an intelligent effort to study and understand the changing behavioural profile of users based on the segmentation results- The making of creative marketing decisions is an important functional responsibility before the professionals which requires a well-developed and technology-driven information system.