LEISURE AND HOTEL SERVICES

[roshcrazy]

Table of Contents

HOTEL AND CATERING SERVICES

INTRODUCTION
HOTEL — THE CONCEPT
MOTEL — THE CONCEPT
HOTEL AND ITS TYPOLOGY
HOTEL MARKETING — THE CONCEPT
MARKETING VS SELLING THE HOTEL SERVICES
MARKETING POLICY
USERS OF HOTEL INDUSTRY
MARKET SEGMENTATION FOR HOTEL
PRODUCT PLANNING AND DEVELOPMENT
UNIQUE CHARACTERISTICS
FORMULATION OF MARKETING MIX FOR HOTELS ORGANISATIONS
SERVICE TRIANGLE OF HOTEL & CATERING INDUSTRY
TOTAL PRODUCT CONCEPT


LEISURE SERVICES

INTRODUCTION
LEISURE MARKETING — A CONCEPTUAL FRAMEWORK
UNIQUE CHARACTERISTICS
THE FORMULATION OF MARKETING MIX
TOTAL PRODUCT CONCEPT

 

[tushar1208]

Table of Contents

HOTEL AND CATERING SERVICES

INTRODUCTION
HOTEL — THE CONCEPT
MOTEL — THE CONCEPT
HOTEL AND ITS TYPOLOGY
HOTEL MARKETING — THE CONCEPT
MARKETING VS SELLING THE HOTEL SERVICES
MARKETING POLICY
USERS OF HOTEL INDUSTRY
MARKET SEGMENTATION FOR HOTEL
PRODUCT PLANNING AND DEVELOPMENT
UNIQUE CHARACTERISTICS
FORMULATION OF MARKETING MIX FOR HOTELS ORGANISATIONS
SERVICE TRIANGLE OF HOTEL & CATERING INDUSTRY
TOTAL PRODUCT CONCEPT


LEISURE SERVICES

INTRODUCTION
LEISURE MARKETING — A CONCEPTUAL FRAMEWORK
UNIQUE CHARACTERISTICS
THE FORMULATION OF MARKETING MIX
TOTAL PRODUCT CONCEPT

its great.!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

 

[graceland_521990]

Hey im doin a project on hotels....

i hope this helps

thanx