Leaflet drops and handouts
Leafleting is probably the simplest and cheapest form of direct marketing. It may be worth considering unaddressed leaflet drops and street handouts if you want to promote your business in your local area, particularly to consumers. For example, if you:
offer services locally - such as food delivery, taxi services, gardening or double-glazing installation
want to attract people to your shop's sale or say the opening of your new restaurant
However, leafleting brings significantly lower response rates than direct mail. It's less targeted - you don't know the characteristics of the recipients of your leaflet and you can't personalise your message.
As a result it's often best to use leaflets for products or services of universal appeal, or when you need a large number of leads.
Decide whether you need to get your leaflet into every building in the area - called blanketing - or if it's more appropriate to hand information to people in the street near your business.
Leafleting is probably the simplest and cheapest form of direct marketing. It may be worth considering unaddressed leaflet drops and street handouts if you want to promote your business in your local area, particularly to consumers. For example, if you:
offer services locally - such as food delivery, taxi services, gardening or double-glazing installation
want to attract people to your shop's sale or say the opening of your new restaurant
However, leafleting brings significantly lower response rates than direct mail. It's less targeted - you don't know the characteristics of the recipients of your leaflet and you can't personalise your message.
As a result it's often best to use leaflets for products or services of universal appeal, or when you need a large number of leads.
Decide whether you need to get your leaflet into every building in the area - called blanketing - or if it's more appropriate to hand information to people in the street near your business.