netrashetty
Netra Shetty
Leadership Style at American Eagle Outfitters : American Eagle Outfitters (NYSE: AEO) is an American clothing and accessories retailer based in Pittsburgh, Pennsylvania. It was founded in 1977 by Mark and Jerry Silverman as a subsidiary of Retail Ventures, Inc., a company which also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991.[3]
The brand targets 15 to 25 year old males and females, with 900+ retail locations in the U.S. and Canada and an online store. On March 16, 2010, American Eagle Outfitters opened its first store in the Middle East at Mirdif City Centre in Dubai, United Arab Emirates.[4]
Some of the brand's more popular products are low-rise jeans, polo shirts, graphic T-shirts, henleys, boxers and briefs, outerwear, and swimwear.[5]
American Eagle Outfitters has announced a number of promotions and an expansion of the leadership team. “This is an exciting time for American Eagle Outfitter. As we continue to grow as a corporation, it’s important that we leverage the talent of our world-class leaders across all aspects of the business, while making strategic additions to complement the existing team,” said Jim O’Donnell, chief executive officer of American Eagle Outfitters Inc.
O’Donnell’s position as CEO remains unchanged. Promotions include Susan McGalla, who has been named president and chief merchandising officer of American Eagle Outfitters Inc. Her new role includes responsibility for Martin & Osa, the company’s new sportswear concept, as well as continuing responsibility for the core AE brand and for Aerie by American Eagle. American Eagle Outfitters is No. 111 in the Internet Retailer Top 500 Guide.
American Eagle Outfitters Announces the Promotion of...
New to American Eagle Outfitters is Lara Dubin Wander, who joins as president of the Martin & Osa brand. She’ll report directly to McGalla, leading the design, merchandising, marketing and operational functions for the new brand concept. She previously was president of Dana Buchman, Laundry by Shelli Segal, both divisions of Liz Claiborne Inc. Previously, she was at Victoria’s Secret Catalog as a director of merchandising, and as a buyer at J. Crew.
Henry Stafford, previously vice president and general merchandising manager of AE’s men’s business, has been promoted to senior vice president and chief merchandising officer for the AE including the men’s, women’s and accessories divisions. Betsy Schumacher has been promoted to senior ice president and chief merchandising officer for Aerie, having spearheaded the original launch of the brand. Promoted to executive vice president and chief marketing officer for American Eagle Outfitters is Kathy Savitt. In her new role, she’ll oversee multi-channel marketing and the online businesses of the company’s portfolio of brands.
Jay Schottenstein, an Ohio business leader and philanthropist, has supported the translation and elucidation of the Talmud Bavli into English, Hebrew and French. The Schottenstein Edition of the Talmud is now utilized by more than 2 million people worldwide.
Changes Under New Leadership
Under Schottenstein's leadership, several tweaks were made to American Eagle. As the 1990s progressed, the clothier began to distinguish itself from competitors by selling casual, private label men's and women's clothes. In an effort to bring in new cash, American Eagle became a publicly traded company in 1994 on the NASDAQ exchange.
Growth With New Strategy
American Eagle continued its rapid growth after becoming a publicly traded company. In 1995, more than 90 new stores were opened, bringing the total to more than 250 locations. The retailer gained an international presence when Schottenstein decided to open the first American Eagle store in Canada in 2001. At the turn of the century, the company began to tighten its focus, targeting mostly women between ages 15 and 25. According to executives, revenue had reached $1 billion--about five times the income in the mid 1990s.
Offshoot Stores
Image courtesy of American Eagle Outfitters Inc.
In a nod to its growth, American Eagle executives have launched three spinoff stores, in part to address customers displaced by the limited focus of the flagship store. Martin + Osa, which opened in 2006 as a stand-alone store separate from American Eagle, sells casual clothing aimed at men and women ages 28 to 40. That same year, American Eagle introduced an intimates sub-brand known as aerie, targeted toward girls and women between 13 and 25. Since first being introduced within American Eagle, aerie branded clothing has been sold in more than 100 stand-alone stores. American Eagle's newest store, 77kids, is currently only an online venture, although executives plan on opening physical retail stores after 2010. 77kids targets children between 2 and 12.
The brand targets 15 to 25 year old males and females, with 900+ retail locations in the U.S. and Canada and an online store. On March 16, 2010, American Eagle Outfitters opened its first store in the Middle East at Mirdif City Centre in Dubai, United Arab Emirates.[4]
Some of the brand's more popular products are low-rise jeans, polo shirts, graphic T-shirts, henleys, boxers and briefs, outerwear, and swimwear.[5]
American Eagle Outfitters has announced a number of promotions and an expansion of the leadership team. “This is an exciting time for American Eagle Outfitter. As we continue to grow as a corporation, it’s important that we leverage the talent of our world-class leaders across all aspects of the business, while making strategic additions to complement the existing team,” said Jim O’Donnell, chief executive officer of American Eagle Outfitters Inc.
O’Donnell’s position as CEO remains unchanged. Promotions include Susan McGalla, who has been named president and chief merchandising officer of American Eagle Outfitters Inc. Her new role includes responsibility for Martin & Osa, the company’s new sportswear concept, as well as continuing responsibility for the core AE brand and for Aerie by American Eagle. American Eagle Outfitters is No. 111 in the Internet Retailer Top 500 Guide.
American Eagle Outfitters Announces the Promotion of...
New to American Eagle Outfitters is Lara Dubin Wander, who joins as president of the Martin & Osa brand. She’ll report directly to McGalla, leading the design, merchandising, marketing and operational functions for the new brand concept. She previously was president of Dana Buchman, Laundry by Shelli Segal, both divisions of Liz Claiborne Inc. Previously, she was at Victoria’s Secret Catalog as a director of merchandising, and as a buyer at J. Crew.
Henry Stafford, previously vice president and general merchandising manager of AE’s men’s business, has been promoted to senior vice president and chief merchandising officer for the AE including the men’s, women’s and accessories divisions. Betsy Schumacher has been promoted to senior ice president and chief merchandising officer for Aerie, having spearheaded the original launch of the brand. Promoted to executive vice president and chief marketing officer for American Eagle Outfitters is Kathy Savitt. In her new role, she’ll oversee multi-channel marketing and the online businesses of the company’s portfolio of brands.
Jay Schottenstein, an Ohio business leader and philanthropist, has supported the translation and elucidation of the Talmud Bavli into English, Hebrew and French. The Schottenstein Edition of the Talmud is now utilized by more than 2 million people worldwide.
Changes Under New Leadership
Under Schottenstein's leadership, several tweaks were made to American Eagle. As the 1990s progressed, the clothier began to distinguish itself from competitors by selling casual, private label men's and women's clothes. In an effort to bring in new cash, American Eagle became a publicly traded company in 1994 on the NASDAQ exchange.
Growth With New Strategy
American Eagle continued its rapid growth after becoming a publicly traded company. In 1995, more than 90 new stores were opened, bringing the total to more than 250 locations. The retailer gained an international presence when Schottenstein decided to open the first American Eagle store in Canada in 2001. At the turn of the century, the company began to tighten its focus, targeting mostly women between ages 15 and 25. According to executives, revenue had reached $1 billion--about five times the income in the mid 1990s.
Offshoot Stores
Image courtesy of American Eagle Outfitters Inc.
In a nod to its growth, American Eagle executives have launched three spinoff stores, in part to address customers displaced by the limited focus of the flagship store. Martin + Osa, which opened in 2006 as a stand-alone store separate from American Eagle, sells casual clothing aimed at men and women ages 28 to 40. That same year, American Eagle introduced an intimates sub-brand known as aerie, targeted toward girls and women between 13 and 25. Since first being introduced within American Eagle, aerie branded clothing has been sold in more than 100 stand-alone stores. American Eagle's newest store, 77kids, is currently only an online venture, although executives plan on opening physical retail stores after 2010. 77kids targets children between 2 and 12.
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