Description
KinConsult: Manging your brand in a digital environment
Managing Your Brand in a Digital Environment
SPEAKER
Kinoti Gituma, Founder & Managing Director of KinConsult • 12 Years experience working in eCommerce demand generation and online brand management • Consulting and representation for marketers, agencies, media companies and technology companies in Silicon Valley • Sold everything online from golf balls on eBay to million dollar servers on Google. • Manage relationships with top search vendors • Drive sales with e-mail marketing • Drive consumer generated media through social media platforms
AGENDA
1. Behavior Shift 2. Brand building evolution 3. Wake-up call 4. Guidelines & Best Practices 5. Q&A
BEHAVIOR
• BEHAVIORS ARE CHANGING • A REVOLUTION HAPPENS WHEN SOCIETY ADOPTS NEW BEHAVIORS • TIME FOR YOU TO ADOPT NEW BEHAVIORS
WHAT IS IN A BRAND?
• GREAT BRAND = GREAT STORY • YOUR BRAND WILL INCREASINGLY DEPEND ON WHAT IS SEARCHED FOR DIGITALLY
DIGITAL ENVIRONMENT
• Electronic environment where dialogue takes place • Old media is monologue • Shift from Push to Pull • Battle of the 3 Screens
EVOLUTION OF BRAND BUILDING
OLD MONOLOGUE MESSAGE STATIC LOOK & FEEL POSING SIMPLICITY TOUCH POINTS AUDIENCE SHOTGUN NEW DIALOGUE CONVERSATION DYNAMIC EXPERIENCE AUTHENTICITY COMPLEXITY ENGAGEMENTS COMMUNITY LASER GUN
WAKE UP CALL!
1. Clever Digital Presence
2. Search Engines
3. Rich E-mail campaigns
4. Display/Banner/Content Match
5. Mobile Media
6. Consumer Generated Media
Q&A
[email protected] www.kinconsult.com Twitter: @kinconsult facebook.com/kinoti 1-510-545-4083
doc_505333132.pdf
KinConsult: Manging your brand in a digital environment
Managing Your Brand in a Digital Environment
SPEAKER
Kinoti Gituma, Founder & Managing Director of KinConsult • 12 Years experience working in eCommerce demand generation and online brand management • Consulting and representation for marketers, agencies, media companies and technology companies in Silicon Valley • Sold everything online from golf balls on eBay to million dollar servers on Google. • Manage relationships with top search vendors • Drive sales with e-mail marketing • Drive consumer generated media through social media platforms
AGENDA
1. Behavior Shift 2. Brand building evolution 3. Wake-up call 4. Guidelines & Best Practices 5. Q&A
BEHAVIOR
• BEHAVIORS ARE CHANGING • A REVOLUTION HAPPENS WHEN SOCIETY ADOPTS NEW BEHAVIORS • TIME FOR YOU TO ADOPT NEW BEHAVIORS
WHAT IS IN A BRAND?
• GREAT BRAND = GREAT STORY • YOUR BRAND WILL INCREASINGLY DEPEND ON WHAT IS SEARCHED FOR DIGITALLY
DIGITAL ENVIRONMENT
• Electronic environment where dialogue takes place • Old media is monologue • Shift from Push to Pull • Battle of the 3 Screens
EVOLUTION OF BRAND BUILDING
OLD MONOLOGUE MESSAGE STATIC LOOK & FEEL POSING SIMPLICITY TOUCH POINTS AUDIENCE SHOTGUN NEW DIALOGUE CONVERSATION DYNAMIC EXPERIENCE AUTHENTICITY COMPLEXITY ENGAGEMENTS COMMUNITY LASER GUN
WAKE UP CALL!
1. Clever Digital Presence
2. Search Engines
3. Rich E-mail campaigns
4. Display/Banner/Content Match
5. Mobile Media
6. Consumer Generated Media
Q&A
[email protected] www.kinconsult.com Twitter: @kinconsult facebook.com/kinoti 1-510-545-4083
doc_505333132.pdf